Analysis of Fitness Industry - Presentation Transcript
Bill and Shirley of Fit’
n’ Well fitness centres
wish to expand into
New Zealand, however
are unsure of the
business environment
Before we make any decisions, we
would first have to take into
consideration these factors......
Adult Weight Children Weight
Obese Overweight Normal Obese Overweight Normal
8%
28%
37% 21%
71%
36%
“Have some of our gym members
had to make some cut backs? Yes!
Absolutely! But NOT at the expense
of sacrificing their gym
memberships.”
Mark Woodgate
Owner and Fitness Director of
Body Blueprint Personal Training
After taking these into consideration, I would
recommend that Fit’ n’ Well not to expand into
New Zealand and continue operations in
Australia.
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