Analysis of Fitness Industry

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    Notes on slide 1

    obesity

    People are choosing a more cheap and easy option, FAST FOOD

    Nearly 63% of all New Zealand adults....

    Recession

    Due to the recession it is assumed to decrease membership sales......

    However according to most gyms, they seem to be reasonably unaffected

    Home fitness

    In today’s modern society, not many people have the time to go to gyms, so turning to.......

    Home fitness DVD’s and Electronics devices such as Wii Fit and iJoyRide

    Competition

    New Zealand has over 700 listed gyms such as Les Mills and Club Physical

    Overall I would not recommend Fit’ n’ Well to expand into New Zealand

    Favorites, Groups & Events

    Analysis of Fitness Industry - Presentation Transcript

    1.  Bill and Shirley of Fit’ n’ Well fitness centres wish to expand into New Zealand, however are unsure of the business environment
    2. Before we make any decisions, we would first have to take into consideration these factors......
    3. Adult Weight Children Weight Obese Overweight Normal Obese Overweight Normal 8% 28% 37% 21% 71% 36%
    4. “Have some of our gym members had to make some cut backs? Yes! Absolutely! But NOT at the expense of sacrificing their gym memberships.” Mark Woodgate Owner and Fitness Director of Body Blueprint Personal Training
    5. After taking these into consideration, I would recommend that Fit’ n’ Well not to expand into New Zealand and continue operations in Australia.
    6. •http://www.improve-your-fitness.com/images/1_gymEmpty.jpg •http://www.mrvintage.co.nz/site/mrvintage/images/large/CartoonNZ_Mens.jpg •Sample Pictures, Windows Vista Home Premium •http://upload.wikimedia.org/wikipedia/en/c/c2/Peter_Griffin.png •http://www.cowsfrommywindow.com/blog/wp-content/uploads/2009/04/mcdonalds-logo2.jpg •http://www.stirrindirtracing.com/images/Burger%20King%20Logo.jpg •http://mymalaysiainfo.com/service/fast-food-malaysia/Pizza_Hut_Logo_Color.gif •http://www.chsnc.org/a_events/Corporate%20Page/wendys_logo2.jpg •http://www.kidney.org.au/assets/images/Partner_logos/KFC%20Logo%20High%20Quality.jpg •http://www.balloonsoverwaikato.co.nz/images/143230_DominosLogo.jpg •http://www.showallads.com/Investment/images/money.jpg •http://images.clipartof.com/small/29760-Clipart-Illustration-Of-A-Red-Arrow-Curving-Downwards-With-Bar-Graphs-Showing-A-Decrease-On-A- Grid-Surface-And-White-Background.jpg •http://twitter.com/account/profile_image/bodyblueprint?hreflang=en •http://www.fitnessexperts.com/img/927-w-model.jpg •http://i1.trekearth.com/photos/72335/145_en_a4.jpg •http://www.amazon.com/gp/product/images/B00009V7PY/ref=dp_image_0?ie=UTF8&n=130&s=dvd •http://www.amazon.com/gp/product/images/B001AYWY6I/ref=dp_image_0?ie=UTF8&n=130&s=dvd •http://www.amazon.com/gp/product/images/B001F12ISU/ref=dp_image_0?ie=UTF8&n=130&s=dvd •http://blog.brentb.com/wp-content/uploads/2009/04/wii_fit.jpg •http://www.healthyback.com/product-images/333.gif •http://commons.wikimedia.org/wiki/File:Foul_pankration_BM_VaseE78.jpg •http://www.lesmills.co.nz/gfi_photos/Les%20mills%20logo%C2%A0red9.jpg •http://www.steelers.co.nz/assets/clubphysical.jpg •http://www.wotzon.com/logos/1001180_Logo.jpg •http://blog.beliefnet.com/moviemom/thumbs%20down%20col.gif •http://www.common-sense-diet.co.uk/uk/images%5Ctick.gif •http://wwp.greenwichmeantime.com/time-zone/australia/_derived/_txt_australia-map.gif •http://upload.wikimedia.org/wikipedia/commons/thumb/a/a2/X_mark.svg/525px-X_mark.svg.png •http://www.adura.us/aplv/panek/images/NewZealand-map.jpg

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