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Conversations get real on Facebook

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Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

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  • One out of four Americans watched TV on their PC in 2009. Up 20%.19% of Internet users use a video sharing site every day
  • -
  • Native cloud-based app on Facebook, integrated into Friending and Event enginesMilestones:Closed Beta last Fall; open Beta for 45 daysApp for messaging (video posts) and full social video conversationsAnnounced Beta today of Fan Page embedding and profiling2000+ users broadcasting, sharing and storing content (private and public
  • Transcript

    • 1. Social VideoConversations on Facebook Get Real
      Arnold Waldstein
      Advisor Vpype / Blogger / Consultant
    • 2. Making video easy…is hard!(But mass adoption is starting)
      One out of four Americans watched TV on their PC in 2009. Up 20%.
      19% of Internet users use a video sharing site every day.
    • 3. How social is video today?Three models in use on the social web
      Video Sharing
      Network Streaming
      Social Video
    • 4. YouTube Video Sharing
      Video as a rich visual
      Static and closed format
       
      Easy to upload
      Easy to share and fun to VJ
      No real-time interaction Short form videos only
      Socialization is minimal
      Facebook wall-like comments:
      “Great vacation”
      “Looking good”
    • 5. Streaming NetworksLivestream, Ustream, JustinTV
      TV for the digital internet generation
      Static and closed video stream
      “I like to watch” model of Virtual “living room” and “concert”
      Similar to YouTube
      Simple chat room style
      Like Social TV
    • 6. Social Video on FacebookLive, shared video conversation
      Vpype: Video is the “conversation” itself
      • Real names and photos
      • 7. Live and unscripted
      • 8. 100% native Facebook integration
      • 9. Video and chat saved. Shareable. Reviewable.
      • 10. Content is sum of all interactions
    • Social VideoA 2-way conversation between brands & fans
      Where real life and real conversations online merge
      AuthenticBroadcaster & viewers see each other
      Real Live & interactive
      Compelling Personal & intimate
    • 11. Social Video& “The Star Connection”
      Social web connects people to brands in a personal way
      Fan Pages with social video deepen
      connections on Facebook
      Twitter and real-time chat
      connections with stars
    • 12. Social VideoBeyond Tomorrow
      What's coming!
      Voice channels
      Split screen(Larry King-like environments)
      Mobile interactive chatting and broadcasting
      Built in commerce and fulfillment
    • 13. Why Facebook?Defines “Social” on the Web
      Natural sandbox for social video (Growing by 500,000 each day!)
      50% log on and post 60M status updates daily
      3B photos/M and 5B piece of content daily
    • 14. Vpype Live Broadcasteron Facebook
      Video 3.0 = Social + Integrated
      • Cloud based application,no download
      • 15. Fully integrated into Facebook Friend, Fan and Event engines Designed to enhance community, communications and authenticity
      Open Beta starts today!
    • 16. Discovering Social VideoVpype Early Adopters
      Hollywood Film Industry
      Hollywood Screenwriter’s
      Pitch Contest
      Los Angeles, California
      A-List Hollywood movie producersscreen pitches
      Video submitted pitchesthrough Facebook
      Live, interactive pitch for 12 finalists
      Winner gets a chance to have a movie made
    • 17. Discovering Social VideoVpype Early Adopters
      Public Corporation
      Magma Design Automation
      San Francisco, California
      Worldwide ‘Town Hall’ meeting with employees
      Product announcement to employees and customers
      Live video Q & A to answer questions
    • 18. Discovering Social VideoVpype Early Adopters
      Small Business Owner
      Phil’s Tire & Auto Care
      Half Moon Bay, California
      Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area
      Closed four new customers during his first broadcast
    • 19. Discovering Social VideoVpype Early Adopters
      Musician Fan Connection
      Mike Corrado
      Hawaii
      Singer/songwriter and U.S. Marine
      Opening act for Bon Jovi, Black Eyed Peas, John Mayer
      Viral hit "On My Watch Tonight" an anthem to service men and woman
      Social video as a way to connect with fans from anywhere
    • 20. Discovering Social VideoVpype Early Adopters
      Distance Learning
      Holy Names University
      Oakland, California
      Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students
      Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students
    • 21. Discovering Social VideoVpype Early Adopters
      Evangelical Non-Profit
      The Bridge Foursquare Church
      San Mateo, California
      Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area
      Recently broadcast a renewal of vows to share with distant family
    • 22. Thank You
      Email
      arnold@waldstein.com
      Blog
      http://www.arnoldwaldstein.com
      Twitter
      http://www.twitter.com/awaldstein