Conversations get real on Facebook

Social VideoConversations on Facebook Get Real
Arnold Waldstein
Advisor Vpype / Blogger / Consultant

Making video easy…is hard!(But mass adoption is starting)
One out of four Americans watched TV on their PC in 2009. Up 20%.
19% of Internet users use a video sharing site every day.

How social is video today?Three models in use on the social web
Video Sharing
Network Streaming
Social Video

YouTube Video Sharing
Video as a rich visual
Static and closed format

Easy to upload
Easy to share and fun to VJ
No real-time interaction Short form videos only
Socialization is minimal
Facebook wall-like comments:
“Great vacation”
“Looking good”

Streaming NetworksLivestream, Ustream, JustinTV
TV for the digital internet generation
Static and closed video stream
“I like to watch” model of Virtual “living room” and “concert”
Similar to YouTube
Simple chat room style
Like Social TV

Social Video on FacebookLive, shared video conversation
Vpype: Video is the “conversation” itself
Real names and photos
Live and unscripted
100% native Facebook integration
Video and chat saved. Shareable. Reviewable.
Content is sum of all interactions

Social VideoA 2-way conversation between brands & fans
Where real life and real conversations online merge
AuthenticBroadcaster & viewers see each other
Real Live & interactive
Compelling Personal & intimate

Social Video& “The Star Connection”
Social web connects people to brands in a personal way
Fan Pages with social video deepen
connections on Facebook
Twitter and real-time chat
connections with stars

Social VideoBeyond Tomorrow
What's coming!
Voice channels
Split screen(Larry King-like environments)
Mobile interactive chatting and broadcasting
Built in commerce and fulfillment

Why Facebook?Defines “Social” on the Web
Natural sandbox for social video (Growing by 500,000 each day!)
50% log on and post 60M status updates daily
3B photos/M and 5B piece of content daily

Vpype Live Broadcasteron Facebook
Video 3.0 = Social + Integrated
Cloud based application,no download
Fully integrated into Facebook Friend, Fan and Event engines Designed to enhance community, communications and authenticity
Open Beta starts today!

Discovering Social VideoVpype Early Adopters
Hollywood Film Industry
Hollywood Screenwriter’s
Pitch Contest
Los Angeles, California
A-List Hollywood movie producersscreen pitches
Video submitted pitchesthrough Facebook
Live, interactive pitch for 12 finalists
Winner gets a chance to have a movie made

Public Corporation
Magma Design Automation
San Francisco, California
Worldwide ‘Town Hall’ meeting with employees
Product announcement to employees and customers
Live video Q & A to answer questions

Small Business Owner
Phil’s Tire & Auto Care
Half Moon Bay, California
Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area
Closed four new customers during his first broadcast

Musician Fan Connection
Mike Corrado
Hawaii
Singer/songwriter and U.S. Marine
Opening act for Bon Jovi, Black Eyed Peas, John Mayer
Viral hit "On My Watch Tonight" an anthem to service men and woman
Social video as a way to connect with fans from anywhere

Distance Learning
Holy Names University
Oakland, California
Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students
Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students

Evangelical Non-Profit
The Bridge Foursquare Church
San Mateo, California
Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area
Recently broadcast a renewal of vows to share with distant family

Thank You
Email
arnold@waldstein.com
Blog
http://www.arnoldwaldstein.com
Twitter
http://www.twitter.com/awaldstein

Conversations get real on Facebook

by Arnold Waldstein Consulting on Mar 19, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 4

Statistics

Conversations get real on Facebook — Presentation Transcript

http://www.slideshare.net	3
http://tweets.arnoldwaldstein.com	1