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Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
Conversations get real on Facebook
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Conversations get real on Facebook

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Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

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  • One out of four Americans watched TV on their PC in 2009. Up 20%.19% of Internet users use a video sharing site every day
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  • Native cloud-based app on Facebook, integrated into Friending and Event enginesMilestones:Closed Beta last Fall; open Beta for 45 daysApp for messaging (video posts) and full social video conversationsAnnounced Beta today of Fan Page embedding and profiling2000+ users broadcasting, sharing and storing content (private and public
  • Transcript

    • 1. Social VideoConversations on Facebook Get Real<br />Arnold Waldstein<br />Advisor Vpype / Blogger / Consultant <br />
    • 2. Making video easy…is hard!(But mass adoption is starting)<br />One out of four Americans watched TV on their PC in 2009. Up 20%.<br />19% of Internet users use a video sharing site every day. <br />
    • 3. How social is video today?Three models in use on the social web<br />Video Sharing<br />Network Streaming<br />Social Video<br />
    • 4. YouTube Video Sharing<br />Video as a rich visual<br />Static and closed format<br /> <br />Easy to upload<br />Easy to share and fun to VJ<br />No real-time interaction Short form videos only<br />Socialization is minimal<br />Facebook wall-like comments:<br />“Great vacation”<br />“Looking good”<br />
    • 5. Streaming NetworksLivestream, Ustream, JustinTV<br />TV for the digital internet generation<br />Static and closed video stream<br />“I like to watch” model of Virtual “living room” and “concert”<br />Similar to YouTube<br />Simple chat room style<br />Like Social TV<br />
    • 6. Social Video on FacebookLive, shared video conversation<br />Vpype: Video is the “conversation” itself<br /><ul><li>Real names and photos
    • 7. Live and unscripted
    • 8. 100% native Facebook integration
    • 9. Video and chat saved. Shareable. Reviewable.
    • 10. Content is sum of all interactions</li></li></ul><li>Social VideoA 2-way conversation between brands & fans<br />Where real life and real conversations online merge<br />AuthenticBroadcaster & viewers see each other<br />Real Live & interactive<br /> Compelling Personal & intimate<br />
    • 11. Social Video& “The Star Connection”<br />Social web connects people to brands in a personal way<br />Fan Pages with social video deepen<br />connections on Facebook<br />Twitter and real-time chat<br />connections with stars<br />
    • 12. Social VideoBeyond Tomorrow<br />What's coming!<br />Voice channels<br />Split screen(Larry King-like environments)<br />Mobile interactive chatting and broadcasting<br />Built in commerce and fulfillment<br />
    • 13. Why Facebook?Defines “Social” on the Web<br />Natural sandbox for social video (Growing by 500,000 each day!)<br />50% log on and post 60M status updates daily<br />3B photos/M and 5B piece of content daily<br />
    • 14. Vpype Live Broadcasteron Facebook<br />Video 3.0 = Social + Integrated<br /><ul><li>Cloud based application,no download
    • 15. Fully integrated into Facebook Friend, Fan and Event engines Designed to enhance community, communications and authenticity</li></ul>Open Beta starts today!<br />
    • 16. Discovering Social VideoVpype Early Adopters<br />Hollywood Film Industry<br />Hollywood Screenwriter’s<br />Pitch Contest<br />Los Angeles, California<br />A-List Hollywood movie producersscreen pitches<br />Video submitted pitchesthrough Facebook<br />Live, interactive pitch for 12 finalists<br />Winner gets a chance to have a movie made <br />
    • 17. Discovering Social VideoVpype Early Adopters<br />Public Corporation<br />Magma Design Automation<br />San Francisco, California<br />Worldwide ‘Town Hall’ meeting with employees<br />Product announcement to employees and customers<br />Live video Q & A to answer questions<br />
    • 18. Discovering Social VideoVpype Early Adopters<br />Small Business Owner<br />Phil’s Tire & Auto Care<br />Half Moon Bay, California<br />Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area<br />Closed four new customers during his first broadcast<br />
    • 19. Discovering Social VideoVpype Early Adopters<br />Musician Fan Connection<br />Mike Corrado<br />Hawaii<br />Singer/songwriter and U.S. Marine<br />Opening act for Bon Jovi, Black Eyed Peas, John Mayer<br />Viral hit "On My Watch Tonight" an anthem to service men and woman<br />Social video as a way to connect with fans from anywhere<br />
    • 20. Discovering Social VideoVpype Early Adopters<br />Distance Learning<br />Holy Names University<br />Oakland, California<br />Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students<br />Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students<br />
    • 21. Discovering Social VideoVpype Early Adopters<br />Evangelical Non-Profit<br />The Bridge Foursquare Church<br />San Mateo, California<br />Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area<br />Recently broadcast a renewal of vows to share with distant family<br />
    • 22. Thank You<br />Email<br />arnold@waldstein.com<br />Blog<br />http://www.arnoldwaldstein.com<br />Twitter<br />http://www.twitter.com/awaldstein<br />

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