Conversations get real on Facebook
Upcoming SlideShare
Loading in...5
×
 

Conversations get real on Facebook

on

  • 1,451 views

Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

Statistics

Views

Total Views
1,451
Views on SlideShare
1,447
Embed Views
4

Actions

Likes
2
Downloads
10
Comments
0

2 Embeds 4

http://www.slideshare.net 3
http://tweets.arnoldwaldstein.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • One out of four Americans watched TV on their PC in 2009. Up 20%.19% of Internet users use a video sharing site every day
  • -
  • Native cloud-based app on Facebook, integrated into Friending and Event enginesMilestones:Closed Beta last Fall; open Beta for 45 daysApp for messaging (video posts) and full social video conversationsAnnounced Beta today of Fan Page embedding and profiling2000+ users broadcasting, sharing and storing content (private and public

Conversations get real on Facebook Conversations get real on Facebook Presentation Transcript

  • Social VideoConversations on Facebook Get Real
    Arnold Waldstein
    Advisor Vpype / Blogger / Consultant
  • Making video easy…is hard!(But mass adoption is starting)
    One out of four Americans watched TV on their PC in 2009. Up 20%.
    19% of Internet users use a video sharing site every day.
  • How social is video today?Three models in use on the social web
    Video Sharing
    Network Streaming
    Social Video
  • YouTube Video Sharing
    Video as a rich visual
    Static and closed format
     
    Easy to upload
    Easy to share and fun to VJ
    No real-time interaction Short form videos only
    Socialization is minimal
    Facebook wall-like comments:
    “Great vacation”
    “Looking good”
  • Streaming NetworksLivestream, Ustream, JustinTV
    TV for the digital internet generation
    Static and closed video stream
    “I like to watch” model of Virtual “living room” and “concert”
    Similar to YouTube
    Simple chat room style
    Like Social TV
  • Social Video on FacebookLive, shared video conversation
    Vpype: Video is the “conversation” itself
    • Real names and photos
    • Live and unscripted
    • 100% native Facebook integration
    • Video and chat saved. Shareable. Reviewable.
    • Content is sum of all interactions
  • Social VideoA 2-way conversation between brands & fans
    Where real life and real conversations online merge
    AuthenticBroadcaster & viewers see each other
    Real Live & interactive
    Compelling Personal & intimate
  • Social Video& “The Star Connection”
    Social web connects people to brands in a personal way
    Fan Pages with social video deepen
    connections on Facebook
    Twitter and real-time chat
    connections with stars
  • Social VideoBeyond Tomorrow
    What's coming!
    Voice channels
    Split screen(Larry King-like environments)
    Mobile interactive chatting and broadcasting
    Built in commerce and fulfillment
  • Why Facebook?Defines “Social” on the Web
    Natural sandbox for social video (Growing by 500,000 each day!)
    50% log on and post 60M status updates daily
    3B photos/M and 5B piece of content daily
  • Vpype Live Broadcasteron Facebook
    Video 3.0 = Social + Integrated
    • Cloud based application,no download
    • Fully integrated into Facebook Friend, Fan and Event engines Designed to enhance community, communications and authenticity
    Open Beta starts today!
  • Discovering Social VideoVpype Early Adopters
    Hollywood Film Industry
    Hollywood Screenwriter’s
    Pitch Contest
    Los Angeles, California
    A-List Hollywood movie producersscreen pitches
    Video submitted pitchesthrough Facebook
    Live, interactive pitch for 12 finalists
    Winner gets a chance to have a movie made
  • Discovering Social VideoVpype Early Adopters
    Public Corporation
    Magma Design Automation
    San Francisco, California
    Worldwide ‘Town Hall’ meeting with employees
    Product announcement to employees and customers
    Live video Q & A to answer questions
  • Discovering Social VideoVpype Early Adopters
    Small Business Owner
    Phil’s Tire & Auto Care
    Half Moon Bay, California
    Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area
    Closed four new customers during his first broadcast
  • Discovering Social VideoVpype Early Adopters
    Musician Fan Connection
    Mike Corrado
    Hawaii
    Singer/songwriter and U.S. Marine
    Opening act for Bon Jovi, Black Eyed Peas, John Mayer
    Viral hit "On My Watch Tonight" an anthem to service men and woman
    Social video as a way to connect with fans from anywhere
  • Discovering Social VideoVpype Early Adopters
    Distance Learning
    Holy Names University
    Oakland, California
    Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students
    Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students
  • Discovering Social VideoVpype Early Adopters
    Evangelical Non-Profit
    The Bridge Foursquare Church
    San Mateo, California
    Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area
    Recently broadcast a renewal of vows to share with distant family
  • Thank You
    Email
    arnold@waldstein.com
    Blog
    http://www.arnoldwaldstein.com
    Twitter
    http://www.twitter.com/awaldstein