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MARKETING CAMPAIGN A Concept Created by   Adrian Wagoner
TV <ul><li>Time Warner </li></ul><ul><li>Local Channels   </li></ul><ul><ul><li>WBAY </li></ul></ul><ul><ul><li>WFRV </li>...
Print <ul><li>Local Newspapers </li></ul><ul><ul><li>Post Crescent </li></ul></ul><ul><ul><li>Times Villager </li></ul></u...
Radio <ul><li>WIXX </li></ul><ul><li>KISS </li></ul><ul><li>RAZOR </li></ul>Considering the median age in Kaukauna is 29, ...
Internet <ul><li>unison.org </li></ul><ul><ul><li>Online Banking </li></ul></ul><ul><ul><li>Competitive Rates </li></ul></...
Billboards <ul><li>HYW 41 </li></ul><ul><li>HYW 441 </li></ul><ul><li>1616 Crooks Ave. </li></ul>Billboards are great tool...
Brochures <ul><li>Services offered </li></ul><ul><li>Banking vs. Credit Union </li></ul><ul><li>Contact info </li></ul><ul...
Relationships <ul><li>Members </li></ul><ul><li>Businesses </li></ul><ul><ul><li>Auto dealers </li></ul></ul><ul><ul><li>R...
Mailers <ul><li>Welcome Wagon </li></ul><ul><li>Specific demographics </li></ul><ul><li>New home owners </li></ul><ul><li>...
Additional Values <ul><li>Place calls to that days customers to assure quality. </li></ul><ul><li>Create referral system. ...
Thank you for your consideration.
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Unison Marketing Campaign

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Transcript of "Unison Marketing Campaign"

  1. 6. MARKETING CAMPAIGN A Concept Created by Adrian Wagoner
  2. 7. TV <ul><li>Time Warner </li></ul><ul><li>Local Channels </li></ul><ul><ul><li>WBAY </li></ul></ul><ul><ul><li>WFRV </li></ul></ul><ul><ul><li>WLUK </li></ul></ul>Television is an important media source to help saturate the local market and create brand recognition. To navigate just click on the squares at the top.
  3. 8. Print <ul><li>Local Newspapers </li></ul><ul><ul><li>Post Crescent </li></ul></ul><ul><ul><li>Times Villager </li></ul></ul><ul><ul><li>Kaukauna Times </li></ul></ul><ul><ul><li>Bargain Bulletin </li></ul></ul><ul><li>Trade Publications </li></ul><ul><ul><li>Marketplace </li></ul></ul><ul><ul><li>Fox Cities Guide </li></ul></ul><ul><ul><li>Valley Homes </li></ul></ul>With print media being relatively inexpensive and extremely accurate market penetration, it becomes ideal for our campaign.
  4. 9. Radio <ul><li>WIXX </li></ul><ul><li>KISS </li></ul><ul><li>RAZOR </li></ul>Considering the median age in Kaukauna is 29, It is important to utilize radio stations that focus on that audience.
  5. 10. Internet <ul><li>unison.org </li></ul><ul><ul><li>Online Banking </li></ul></ul><ul><ul><li>Competitive Rates </li></ul></ul><ul><ul><li>Contact Information </li></ul></ul><ul><li>Banner Ads </li></ul><ul><ul><li>New.rr.com </li></ul></ul><ul><ul><li>postcrescent.com </li></ul></ul><ul><ul><li>wixx.com </li></ul></ul>By actively promoting our credit union on the internet with our own website and banner placement on other websites shows our commitment to the latest intechnology.
  6. 11. Billboards <ul><li>HYW 41 </li></ul><ul><li>HYW 441 </li></ul><ul><li>1616 Crooks Ave. </li></ul>Billboards are great tools for brand recognition to commuters and provide a fully captive audience.
  7. 12. Brochures <ul><li>Services offered </li></ul><ul><li>Banking vs. Credit Union </li></ul><ul><li>Contact info </li></ul><ul><li>Highly quality </li></ul>Promotional collateral is an effective way to introduce new customers to Unison Credit Union.
  8. 13. Relationships <ul><li>Members </li></ul><ul><li>Businesses </li></ul><ul><ul><li>Auto dealers </li></ul></ul><ul><ul><li>Realtors </li></ul></ul><ul><li>Associations </li></ul><ul><ul><li>Chamber of Commerce </li></ul></ul><ul><ul><li>Valley Home Builders </li></ul></ul><ul><ul><li>Schools </li></ul></ul>Community involvement is one of the most critical aspects of any business. The stronger the relationship, the stronger growth potential any company has.
  9. 14. Mailers <ul><li>Welcome Wagon </li></ul><ul><li>Specific demographics </li></ul><ul><li>New home owners </li></ul><ul><li>College loan students </li></ul><ul><li>Auto loans applicants </li></ul>Mailing information is effective at targeting a specific group and allows the truest DMA.
  10. 15. Additional Values <ul><li>Place calls to that days customers to assure quality. </li></ul><ul><li>Create referral system. </li></ul><ul><li>Offer seminars to the public. </li></ul><ul><li>Offer fair charges when members utilize their service. </li></ul><ul><li>Imagine you work at Disney land and it’s your job to make all of your members feel like…magic! </li></ul>
  11. 16. Thank you for your consideration.
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