The Red Bull Project Nick Avram  NMDL 2011
Red Bull : At a glance <ul><li>Back in the day: </li></ul><ul><li>Red Bull was created in Austria 1987 </li></ul><ul><li>E...
Red Bull : The future <ul><li>Our Challenges : </li></ul><ul><li>Red Bull needs to maintain the </li></ul><ul><li>top spot...
Red Bull  Brand Persona <ul><li>Our Target Market : </li></ul>Active in extreme sports, hobbies and activities Young males...
Online Overview <ul><li>Red Bull  has a large online presence, we must keep this growing </li></ul><ul><li>with efforts fr...
Strategy <ul><li>Implementing cross media competition :  </li></ul><ul><li>Incorporating all forms of social media  </li><...
<ul><li>AdWords  =  </li></ul><ul><li>Generates  </li></ul><ul><li>web site hits, brand  </li></ul><ul><li>awareness and <...
Measures of Success <ul><li>Google Tools </li></ul>Measure Website Traffic Tracking our target market  Tracking actions ou...
Successful Outcomes <ul><li>Increase in website traffic </li></ul>Increase in followers across all forms of social media a...
Budget & Timeline <ul><li>Timeline Length :  One year </li></ul><ul><li>Ads  implement weekly across all forms  </li></ul>...
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Red Bull Online Strategy

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Red Bull Online Strategy

  1. 1. The Red Bull Project Nick Avram NMDL 2011
  2. 2. Red Bull : At a glance <ul><li>Back in the day: </li></ul><ul><li>Red Bull was created in Austria 1987 </li></ul><ul><li>Entered the U.S. market in 1997 </li></ul><ul><li>Now : </li></ul><ul><li>world’s leading energy drink </li></ul><ul><li>Over a billion cans sold annually in nearly 100 countries. </li></ul><ul><li>Red Bull holds 70% world market share of energy drinks. </li></ul>
  3. 3. Red Bull : The future <ul><li>Our Challenges : </li></ul><ul><li>Red Bull needs to maintain the </li></ul><ul><li>top spot. </li></ul>Maintaining brand loyalty Staying relevant
  4. 4. Red Bull Brand Persona <ul><li>Our Target Market : </li></ul>Active in extreme sports, hobbies and activities Young males Music & art enthusiasts Video gamers
  5. 5. Online Overview <ul><li>Red Bull has a large online presence, we must keep this growing </li></ul><ul><li>with efforts from online websites that are free and or cost efficient. </li></ul>Currently Red Bull has 21,603,602 fans on their Facebook page 257,987 followers on Twitter + Numerous websites and blogs for different Red Bull hosted events/activities 3,093,404 channel views with 198,757 subscribers
  6. 6. Strategy <ul><li>Implementing cross media competition : </li></ul><ul><li>Incorporating all forms of social media </li></ul><ul><li>Together, interacting with one another . </li></ul>Google AdWords: increase search engine results & consumer leads .
  7. 7. <ul><li>AdWords = </li></ul><ul><li>Generates </li></ul><ul><li>web site hits, brand </li></ul><ul><li>awareness and </li></ul><ul><li>consumer activity. </li></ul>Keywords : “ energy drink” “ performance enhancing drink” “ Extreme sports drink” “ best energy drink”
  8. 8. Measures of Success <ul><li>Google Tools </li></ul>Measure Website Traffic Tracking our target market Tracking actions our consumers make Cost Per Click
  9. 9. Successful Outcomes <ul><li>Increase in website traffic </li></ul>Increase in followers across all forms of social media accounts Increase brand loyalty Secure top stop in our market share Increased communications with consumers Staying relevant
  10. 10. Budget & Timeline <ul><li>Timeline Length : One year </li></ul><ul><li>Ads implement weekly across all forms </li></ul><ul><li>of media. </li></ul><ul><li>AdWords implemented weekly. </li></ul><ul><li>Google Tools used at the end of each </li></ul><ul><li>Month to record progress </li></ul>Facebook $10,000 Twitter $10,000 YouTube $10,000 Google AdWords $20,000

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