Embrace your inner geek_NACE2010

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I presented as part of the panel, entitled "Embrace Your Inner Geek: Strategic and creative ways to implement technology in your work"

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  • Lesson: Be authentic.Lesson: Don’t be a control freak.(BUT: content contributors/student bloggers still need some guidance.)
  • Traditional web presence grew and changedCC redesign - The Career Center redesigned its home page to include video, social media links, and updated news and events areas
  • Internal collaboration leads to more thoughtful application of new media tools.Shift in mindset.Social media doesn’t maintain itself
  • - Integrative web and new media plan and a comprehensive approach to executing it- greater integration between technology staff and communications staff
  • shift in mindsetWithout:where should we focus our limited time and energy?
  • Proposed New Media Coordinatortake on the mantle of “new media”help integrate our cross-departmental efforts in social mediaevaluate appropriate online communications vehiclesactively seek out new opportunities and delivery methods
  • A new staff position was created to focus on internet, web, social media, online learning and video and podcast initiatives
  • Build awarenessDemystify our services (tell our story)Educate students and alumni - example, LinkedIn, how to network and build a networkJust-in-time service delivery - provide more resources, and access to resources online so students can utilize our services, and create connections
  • Use the Posterous publishing platformAllows email submissions from our staff and student staffAutopost / monitored postsChoose where to push the message
  • Use the Posterous publishing platformAllows email submissions from our staff and student staffAutopost / monitored postsChoose where to push the message
  • Established a few best practices How much time does SNS take?Creating the account should take you about half and hour or soThe most amount of time will be setting up your account. Decide what information you will post on your page. Much of this information is already on your website or your job/internship database so its not NEW information, just repackaged.1hr per day Three 15-20 minute checks are average for us.The first in the morning to respond to any comments from the day beforeThe second at 11am to 12pm to hit “followers” during lunchThe last around 3-4pm to respond to any immediate comments How can we build our “fans”?- Have your students staff add as members to your network and invite their peers—for viral growthAdvertising campaign can include adding information to your website, newsletters, campus flyers, and staff email signatures.Do videos need to be professional?Functional needs to be determined by your social media policies.SMS are not OFFICIAL so it is ok to host “gorilla” footage as long as your min policies are meetSome of DPU CC policies are that the camera not be shaky, the subjects be facing into the camera and the shot be in focusTransparency, ease of use and accessibility are more important than getting a crisp “professional” video posted.The professional post can be a long term goal, but short term needs can be satisfied with “gorilla” student produced/edited footage.
  • How much time does SNS take?Creating the account should take you about half and hour or soThe most amount of time will be setting up your account. Decide what information you will post on your page. Much of this information is already on your website or your job/internship database so its not NEW information, just repackaged.1hr per day Three 15-20 minute checks are average for us.The first in the morning to respond to any comments from the day beforeThe second at 11am to 12pm to hit “followers” during lunchThe last around 3-4pm to respond to any immediate comments How can we build our “fans”?- Have your students staff add as members to your network and invite their peers—for viral growthAdvertising campaign can include adding information to your website, newsletters, campus flyers, and staff email signatures.Do videos need to be professional?Functional needs to be determined by your social media policies.SMS are not OFFICIAL so it is ok to host “gorilla” footage as long as your min policies are meetSome of DPU CC policies are that the camera not be shaky, the subjects be facing into the camera and the shot be in focusTransparency, ease of use and accessibility are more important than getting a crisp “professional” video posted.The professional post can be a long term goal, but short term needs can be satisfied with “gorilla” student produced/edited footage.
  • The structure and formula of the new series will ensure repeat traffic, support and elevate the awareness of the Career Roadmap, and is positioned to support the eventual launch of the restructuring of the Career Center's web pages. Beyond the web video series, a whole process was devised whereby new projects have the opportunity to emerge and a clear presentation was developed to help CMM understand the complexity/value of planning in video production while keeping it accessible and keeping it from being prohibitive.
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  • Embrace your inner geek_NACE2010

    1. 1. 2010 NACE Annual Conference & ExpositionMarriott World Center, Orlando, Florida<br />June 01 - 04, 2010<br />Embrace Your Inner Geek<br />Strategic and creative ways to implement technology in your work<br />June 2, 2010 | 2:30 – 4:30 pm<br />National Association of Colleges and Employers<br />
    2. 2. DePaul University<br />Founded in 1898<br />Located in Chicago<br />Largest Catholic university and eighth largest private not-for-profit university in the U.S.<br />25,072 students (65% undergraduate, 35% graduate)<br />Focused on teaching and applied learning<br />Faculty teach 97% of all courses<br />Majority of classes have less than 30 students<br />“Chicago is our classroom”<br />Diverse<br />30% of students are first in their family to attend college<br />26% of students are students of color<br />33% of first-year students are from out of state<br />
    3. 3. Career & Money Management (CMM)<br />Within the division of Enrollment Management & Marketing<br />Made up of 4 distinct areas to serve students and alumni<br />Career Center<br />Office of Student Employment<br />Alumni Sharing Knowledge (ASK)<br />Financial Fitness<br />Assist in defining a career path, managing money and finding gainful and rewarding employment <br />Close relationship and shared office space with the Office for Academic Advising Support<br />
    4. 4. Career & Money Management (CMM)<br />Within the division of Enrollment Management & Marketing<br />Made up of 4 distinct areas to serve students and alumni<br />Career Center<br />Office of Student Employment<br />Alumni Sharing Knowledge (ASK)<br />Financial Fitness<br />Assist in defining a career path, managing money and finding gainful and rewarding employment <br />Close relationship and shared office space with the Office for Academic Advising Support<br />
    5. 5. Career Center<br /><ul><li> Social media
    6. 6. Video
    7. 7. Web </li></li></ul><li> Career Center<br /><ul><li> Start
    8. 8. Turning Point
    9. 9. Strategy
    10. 10. Next Steps
    11. 11. Social media
    12. 12. Video
    13. 13. Web </li></li></ul><li>It all began with Facebook. <br />Group - 2007<br /><ul><li>“Where the kids are at!”
    14. 14. Event-driven
    15. 15. Maintained by student workers
    16. 16. Facebook Flyers (paid ads)</li></li></ul><li>Profile - Fall 2007<br />Group - 2007<br />
    17. 17. 2008<br />Profile - 2007<br />Group - 2007<br />Source: zdnet.com<br />They can delete us?!<br />
    18. 18. Page - 2009<br />2008<br />Profile - 2007<br />Group - 2007<br />Source: zdnet.com<br />facebook.com/DePaulCareerCenter<br />
    19. 19. Early Lesson: Be ready to adapt!<br />
    20. 20. My Two Cents DePaul blog<br />mytwocentsdepaul.com<br /><ul><li>Launched March 2008
    21. 21. Career development and financial literacy
    22. 22. 100% student run</li></li></ul><li>YouTube<br />http://www.youtube.com/user/DePaulCareerCenter<br /><ul><li>Joined September 2008
    23. 23. 3 videos</li></li></ul><li>How will students find us on <br />these new tools?<br />
    24. 24. Homepage redesign<br />
    25. 25. Social Media Working Group Established 2008<br /><ul><li>Alumni Relations hired the university’s first Emerging Media Specialist in 2008
    26. 26. Admissions and Marketing Strategy were also on Facebook and exploring other tools
    27. 27. Small group (< dozen) from around the university began to meet, share ideas, brainstorm strategies</li></li></ul><li>http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx<br />
    28. 28. 2008: Turning Point<br />
    29. 29. Social Media isn’t a fad, <br />it’s a fundamental shift <br />in the way we communicate. <br />http://socialnomics.net/, May 5, 2010<br />
    30. 30. More intentional<br />More strategic<br />More integrative<br />
    31. 31. With or without <br />new staff<br />
    32. 32. Proposed New Media Coordinator<br /><ul><li>take on the mantle of “new media”
    33. 33. help integrate our cross-departmental efforts in social media
    34. 34. evaluate appropriate online communications vehicles, including:
    35. 35. actively seek out new opportunities and delivery methods</li></ul>- Facebook<br />- LinkedIn<br />- blogs<br />- Flickr<br />- YouTube<br />- Twitter <br />- and more<br />
    36. 36. June 2009, New Media Coordinator<br />Welcome, Doug Miller!<br />http://www.linkedin.com/in/douglasleemiller<br />
    37. 37. Why do we use social media and video?<br />What are we trying to accomplish?<br />
    38. 38. Build awareness<br />Demystify our services<br />Educate students and alumni<br />Deliver services and create connections<br />
    39. 39. Social Media & Video Strategy<br />Establish<br />Social media message flow strategy<br />Social media message tracking strategies<br />Best practices for advertising our tools<br />Twitter<br />LinkedIn group<br />Produce<br />Video material<br />Grow<br />Blog presence<br />Facebook fan page, fan involvement<br />
    40. 40.
    41. 41. Message Flow: Posterous<br /><ul><li>Publishing platform
    42. 42. Allows email submissions from our staff and student staff
    43. 43. PDF, photos, audio, links
    44. 44. Autopost / monitored posts
    45. 45. Push to FB, Twitter</li></li></ul><li>Tracking mechanisms<br />Combination of data sources <br />Posterous<br />Post.ly<br />Google Analytics<br />
    46. 46. Advertise social media presence<br />
    47. 47.
    48. 48. Twitter<br />840 followers<br />Promote services and events<br />Share useful info from around the web <br />Hashtag campaigns <br />#workwednesday<br />#goodstuffontheweb<br />#depaulask<br />#depaulcoop<br />
    49. 49. LinkedIn: Virtual Career Networking Lounge<br />554 members<br />Advise students to create accounts as part of job search & networking <br />Advisors and staff = content contributors<br />Workshop<br />Internal group, too<br />
    50. 50. :60 Second StepsSignposts on the Career Roadmap<br />Support / increase awareness of Career Roadmap<br />Drive traffic to YouTube<br />Playlists <br />
    51. 51. :60 Second Stepsyoutube.com/user/DePaulCareerCenter<br />http://www.youtube.com/watch?v=ns6Lw0UCvN4<br />
    52. 52. My Two Cents DePaul blog<br /><ul><li>Expanded blogger slate
    53. 53. RSS feed from university blog “DeBlogs”
    54. 54. Blogging best practices
    55. 55. Revised blogger schedule</li></li></ul><li>Facebook: facebook.com/DePaulCareerCenter<br />1129 fans (“likes”)<br />Promote services and events<br />Encourage interaction and questions<br />Customer service tool<br />
    56. 56. Impact on website: DRAFT<br />DRAFT<br />
    57. 57. Amanda Powers Snowden<br />312.362.8664<br />apowers@depaul.edu<br />http://careercenter.depaul.edu<br />Connect with us: http://facebook.com/DePaulCareerCenter<br />Follow us: http://twitter.com/DePaulCareerCtr<br />Watch us:http://youtube.com/DePaulCareerCenter<br />

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