Linda Treffinger presentation for Univ Press as Digital Pub


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  • Discoverability relies heavily on search engines and known resources
  • Discoverability relies heavily on search engines and known resources
  • Discoverability relies heavily on search engines and known resources
  • Linda Treffinger presentation for Univ Press as Digital Pub

    1. 1. eBooks Discoverability & Visibility Linda Treffinger Publication Manager, HighWire Press University Press as Digital Publisher Association of American University Presses June 17, 2010
    2. 2. About HighWire <ul><li>ePublishing platform since 1995 </li></ul><ul><li>A division of Stanford University Libraries (not for profit) </li></ul><ul><li>~1300 publications from over 140+ publishers, largely non-profit and society publishers </li></ul><ul><ul><li>Journals </li></ul></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Databases </li></ul></ul><ul><li>Committed to evidenced-based publishing </li></ul>
    3. 3. <ul><li>JISC National E-Books Observatory (Benchmark survey 2008, Log Study 2008/9) </li></ul><ul><li>Cambridge Mobile Library Survey (UK, 2009 </li></ul><ul><li>HighWire Student interviews conducted Fall 2009, Spring 2010. </li></ul><ul><li>HighWire 2009 Librarian eBook Survey </li></ul>Like you, we’re still asking questions
    4. 4. <ul><li>Don’t know where to look </li></ul><ul><li>Have established search behaviors (library catalog, Google) </li></ul><ul><li>Miss ebook content rather than add new behaviors </li></ul><ul><li>Would like to see journals and books more integrated </li></ul>Student interviews
    5. 5. HighWire Librarian Survey
    6. 6. <ul><li>Scholarly and research audience has trouble finding ebooks </li></ul><ul><li>Existing discovery frameworks are not necessarily book friendly </li></ul><ul><li>No targeted ebook tools have emerged as clearly dominant </li></ul><ul><li>Standards are elusive </li></ul>Why Discoverability?
    7. 7. Why visibility? <ul><li>Discoverability is no longer enough </li></ul><ul><li>Former “Web” Strategy </li></ul><ul><ul><li>Pull customers to your one and only web site, and keep them there – move the user to the information </li></ul></ul><ul><ul><ul><li>One size fits most </li></ul></ul></ul><ul><li>Current Digital Strategy </li></ul><ul><ul><li>Deliver content whenever, wherever your users are – move the information to the user </li></ul></ul><ul><ul><ul><li>Serve niches </li></ul></ul></ul>
    8. 8. Discoverability Visibility Searching Serendipity Active Passive Aggregation Disaggregation Professionally defined User-defined
    9. 9. Four Principles <ul><li>Socialization </li></ul><ul><li>Openness </li></ul><ul><li>Integration </li></ul><ul><li>Repurposing </li></ul>
    10. 10. Socialization <ul><li>Pursue the individual market </li></ul><ul><ul><li>Personal recommendation engines, user preferences </li></ul></ul><ul><ul><li>Make smaller book parts available and deliverable </li></ul></ul><ul><li>Cultivate experts </li></ul><ul><ul><li>Faculty who advise and teach students </li></ul></ul><ul><ul><li>Experts who write and cite both formally (in peer-reviewed papers) and informally (in blogs, tweets, etc.) </li></ul></ul><ul><li>Deliver more than just the ebook </li></ul><ul><ul><li>Leverage interactivity already in play </li></ul></ul><ul><ul><li>Use alerts, RSS feeds, widgets </li></ul></ul><ul><ul><li>Ancillary content; complementary technologies, e.g. multimedia </li></ul></ul><ul><li>Create interactivity around ebooks </li></ul><ul><ul><li>Annotations, favorites, social bookmarking, sharing </li></ul></ul>
    11. 11. Openness <ul><li>Understanding and work with the search engines </li></ul><ul><ul><li>Getting into Google is not guaranteed </li></ul></ul><ul><li>Abandon DRM </li></ul><ul><ul><li>Slows usage </li></ul></ul><ul><ul><li>Let users get in and out with what they need </li></ul></ul><ul><ul><li>Barriers to access and limited functionality sends readers elsewhere for their content. </li></ul></ul><ul><ul><li>Let your readers do what they want to do with your content (see repurposing) </li></ul></ul><ul><li>Embrace standards </li></ul><ul><ul><li>Standards in metadata </li></ul></ul><ul><ul><li>Especially standards that make ebooks easier to reference and repurpose (see repurposing) </li></ul></ul>
    12. 12. Integration <ul><li>Join forces with ejournals </li></ul><ul><ul><li>Users understand book and journal content is different; but that line is blurring </li></ul></ul><ul><ul><li>Take advantage of the traffic already flowing to journal content </li></ul></ul><ul><li>Learn from ejournals </li></ul><ul><ul><li>Metadata and standards (DOIs, keywords, OpenURL) </li></ul></ul><ul><ul><li>Full-text searching </li></ul></ul><ul><ul><li>Mature abstracting and indexing services </li></ul></ul><ul><li>Explore multiple business access models that allow for content integration </li></ul><ul><ul><li>Course packs, print-on-demand </li></ul></ul>
    13. 13. Repurposing <ul><li>Encourage ways that users and information brokers can re-use your content </li></ul><ul><ul><li>Make content “atoms” easy to grab and cite </li></ul></ul><ul><ul><li>Provide services like downloading images to powerpoint and encourage re-use of different types of content. </li></ul></ul><ul><li>Make ebooks easier to reference </li></ul><ul><ul><li>Establish standards for granularity of reference, find a substitute for the page. </li></ul></ul><ul><li>Focus on portability, not on a particular device </li></ul><ul><ul><li>Dozens of ereaders </li></ul></ul>
    14. 14. Four Principles <ul><li>Socialization </li></ul><ul><li>Openness </li></ul><ul><li>Integration </li></ul><ul><li>Repurposing </li></ul><ul><li>… SOIR? </li></ul>
    15. 15. Thank You! Linda Treffinger [email_address]