Linda Treffinger presentation for Univ Press as Digital Pub
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  • Discoverability relies heavily on search engines and known resources
  • Discoverability relies heavily on search engines and known resources
  • Discoverability relies heavily on search engines and known resources

Linda Treffinger presentation for Univ Press as Digital Pub Linda Treffinger presentation for Univ Press as Digital Pub Presentation Transcript

  • eBooks Discoverability & Visibility Linda Treffinger Publication Manager, HighWire Press University Press as Digital Publisher Association of American University Presses June 17, 2010
  • About HighWire
    • ePublishing platform since 1995
    • A division of Stanford University Libraries (not for profit)
    • ~1300 publications from over 140+ publishers, largely non-profit and society publishers
      • Journals
      • Books
      • Databases
    • Committed to evidenced-based publishing
    • JISC National E-Books Observatory (Benchmark survey 2008, Log Study 2008/9)
    • Cambridge Mobile Library Survey (UK, 2009
    • HighWire Student interviews conducted Fall 2009, Spring 2010.
    • HighWire 2009 Librarian eBook Survey
    Like you, we’re still asking questions
    • Don’t know where to look
    • Have established search behaviors (library catalog, Google)
    • Miss ebook content rather than add new behaviors
    • Would like to see journals and books more integrated
    Student interviews
  • HighWire Librarian Survey
    • Scholarly and research audience has trouble finding ebooks
    • Existing discovery frameworks are not necessarily book friendly
    • No targeted ebook tools have emerged as clearly dominant
    • Standards are elusive
    Why Discoverability?
  • Why visibility?
    • Discoverability is no longer enough
    • Former “Web” Strategy
      • Pull customers to your one and only web site, and keep them there – move the user to the information
        • One size fits most
    • Current Digital Strategy
      • Deliver content whenever, wherever your users are – move the information to the user
        • Serve niches
  • Discoverability Visibility Searching Serendipity Active Passive Aggregation Disaggregation Professionally defined User-defined
  • Four Principles
    • Socialization
    • Openness
    • Integration
    • Repurposing
  • Socialization
    • Pursue the individual market
      • Personal recommendation engines, user preferences
      • Make smaller book parts available and deliverable
    • Cultivate experts
      • Faculty who advise and teach students
      • Experts who write and cite both formally (in peer-reviewed papers) and informally (in blogs, tweets, etc.)
    • Deliver more than just the ebook
      • Leverage interactivity already in play
      • Use alerts, RSS feeds, widgets
      • Ancillary content; complementary technologies, e.g. multimedia
    • Create interactivity around ebooks
      • Annotations, favorites, social bookmarking, sharing
  • Openness
    • Understanding and work with the search engines
      • Getting into Google is not guaranteed
    • Abandon DRM
      • Slows usage
      • Let users get in and out with what they need
      • Barriers to access and limited functionality sends readers elsewhere for their content.
      • Let your readers do what they want to do with your content (see repurposing)
    • Embrace standards
      • Standards in metadata
      • Especially standards that make ebooks easier to reference and repurpose (see repurposing)
  • Integration
    • Join forces with ejournals
      • Users understand book and journal content is different; but that line is blurring
      • Take advantage of the traffic already flowing to journal content
    • Learn from ejournals
      • Metadata and standards (DOIs, keywords, OpenURL)
      • Full-text searching
      • Mature abstracting and indexing services
    • Explore multiple business access models that allow for content integration
      • Course packs, print-on-demand
  • Repurposing
    • Encourage ways that users and information brokers can re-use your content
      • Make content “atoms” easy to grab and cite
      • Provide services like downloading images to powerpoint and encourage re-use of different types of content.
    • Make ebooks easier to reference
      • Establish standards for granularity of reference, find a substitute for the page.
    • Focus on portability, not on a particular device
      • Dozens of ereaders
  • Four Principles
    • Socialization
    • Openness
    • Integration
    • Repurposing
    • … SOIR?
  • Thank You! Linda Treffinger [email_address]