Corporate Social Responsibility


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Corporate Social Responsibility

  1. 1. Corporate Social Responsibility
  2. 2. “CSR” is a concept that an enterprise is accountable for its impact on all relevant stake holders. It is the continuing commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of work force and their families as well as the local community and society
  3. 3. Uilevers: 66% raw materials comes from renewable resources Tata group prepare Human Development index report Tata Code of conduct is written in which each manager is expected to himself to honour TCCI: Tata council for community development Titan : Employment for disabled, education for poorest, Scholarship scheme,
  4. 4. Equality Economic Equality & Development diversity Working Consumer CSR condition protection Environmental Human & Right Ethical Health impact Business practice
  5. 5. Benefit of CSR Add to create and maintain high reputation Secure strong relationship with stake holders Create a better safer & stimulating working condition Increased Business efficiency Protect from boycott action Makes access to fund raising Allows benefit from fiscal advantage and administrative facilitation Decreases enterprise risk Contribute to increase shareholder value
  6. 6. Components of C S R Compliance with Legal requirement Ethical Values CSR Respect for people Environmental and companies Concerns
  7. 7. Responsibility to share holder “Primary business of business is to stay in business” Safeguard the capital of the shareholders Provide reasonable dividend Adequate reserve to provide dividend in lean years By growth, innovation, diversification ,the company should consolidate and improve its position and help to strengthen the share price
  8. 8. Responsibility to employees Payment of fare wages Working condition Labour welfare facilities Training and education to workers Proper atmosphere for accomplishment and promotion Grievance handling system
  9. 9. Responsibility to consumer Ducker “ The customer is the foundation of business andkeep it in existence.” To provide quality goods Efficient distribution system to ensure stoppage of hoarding and black-marketing Supply good at a reasonable price & after sale service To under customer needs and to take necessary measure to satisfy these needs Avoid misleading through advertisement Information about the product
  10. 10. Responsibility to community Prevent Environment pollution Rehabilitating population displaced Overall development of locality Development of backward area Employment of displaced population Promotion of ancillaries and small scale Industries Promotion of education population control Time Magazine: Living is injurious to health ( 1980’s) Coke : Main contributory to obesity (WHO)
  11. 11. CRM : Cause Related Marketing Amex Bank Hole in Ozone layer Pollution of River Save Taj and Sun Temple from degeneration
  12. 12. What Industry says about Social Projects New project should invest 1-2% of outlay on soft sector. All project should be free from government interference. No mandatory level of investment should be specified. Social project should be managed by NGO’s. Companies should invest in focused activities.
  13. 13. Tisco Enforced by Legal measure Introduction Law Five hour 1912 1948 Factories Act working Free medical 1915 1948 ESI Act aid Welfare Dept. 1917 1948 Factories act Work 1919 1947 Ind. Dispute Act committees Leave with 1920 1948 Factories Act pay P.F. 1920 1952 Emp.PF Act Accident 1920 1924 Workmen compensation Compensatio Act n Profit sharing 1934 1965 Payment of bonus Ac t Gratuity 1937 1972 Gratuity Act
  14. 14. Social Responsibility Belief in need to actively contribute to the social and economic development of the communities. As early as 1940’s the group has believed in investing part of their profits beyond business, for the larger good of society. It is unwise to keep on giving endlessly. Instead, they feel that channelising resources to ensure that people have the wherewithal to make both ends meet would be more productive.
  15. 15. Aditya Birla Centre for Community Initiatives and Rural Development The Centre focuses on the all-round development of the communities around the plants located mostly in distant rural areas and tribal belts . Each project has a one-year and a three-year rolling plan. The objective is to phase out their presence over a period of time and hand over the reins of further development to the people.
  16. 16. The Aditya Birla Centre for the Welfare of Children The Centre is open to destitute boys between the ages of 14 to 17 years .  Training at the Industrial Training Institute (ITI) . Placement provided for the boys who have qualified. From 1979 to date, they have managed to reach out to 2000 boys.  Every year 200 boys are trained at the orphanage.
  17. 17. Environment Friendly Operations  Use of surface miners - Blast free mining  Restoration of mines - green spots & water reservoirs  Use of bio-gas, agro waste as alternate fuels  Rose Garden & Cement Plants - Co-exist  Many International Awards in Environment Management  Global Standards for Environmental Measures  ISO 14001 for Environment Management System
  18. 18. Corporate Social Responsibility  Raising Environment Awareness  Building up of check dams, salinity ingress checks  Water Harvesting & Ecology Pits - Visit of Siberian Cranes  Programs for rural healthcare and women development  Asian CSR Awards 2005 for Environmental Excellence among 94 companies participating from 16 countries
  19. 19. TITAN AND THE COMMUNITY Titan has a deeply embedded policy on Social Responsibility, making a significant contribution towards improving the life of the community • Abling the physically disabled - much beyond the national compliance norms. • Building the Titan Township surrounding our manufacturing operations for our workforce and the community. • Partnering with several agencies in helping the less fortunate - viz. Clarke School for the Deaf, Indian Cancer Society, Communication programmes in HIV awareness.
  20. 20. Environment and quality standards fully compliant with ISO 9000, ISO 14000 and TS 16949.