Marketing Overview




  Copyright © 2006 Carreker Corporation. All Rights Reserved.
Marketing Capabilities
 Marketing Planning and Budgeting                          Tradeshow Coordination                  ...
RevE Marketing Initiatives

                                Fee Income Calendar




Whitepaper




             Forbes Cov...
CVE Marketing Initiatives
                                ABA Webinar CD
                   Whitepaper




               ...
GPC Marketing Initiatives




Forbes Coverwrap

                                Whitepaper

                   Literature
...
GPC Float Marketing Initiatives

   Forbes Coverwrap
     (Back Cover)

                                    Literature



...
Payments Marketing Initiatives

             Literature
                                        Payments Forum Letter




...
Cash Marketing Initiatives

                             Connect Forum Direct Mail Pieces




              Whitepaper



...
Risk Marketing Initiatives
      Webinars


                                                   Syfact Materials




      ...
New Product Launch
                     Invitation




                                  “Ask the Expert”
                ...
Carretek Marketing Initiatives
                    Request for Proposal



                                           Webs...
Corporate Initiative — Employee Portal

 Homepage content and
 maintenance

 Employee news and
 anniversaries

 Marketing ...
Corporate Initiative — Carreker Website

 Web design, content
 and maintenance

 Literature PDFs on
 LOB pages — always
 t...
Corporate Initiative — Opt-In Newsletter

                       Email Campaign




                                      ...
Upcoming SlideShare
Loading in...5
×

Marketing Quarterly Review

3,145

Published on

One quarter review of marketing campaigns and materials produced by in-house department.

Published in: Business, Economy & Finance
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,145
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
68
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Marketing Quarterly Review

  1. 1. Marketing Overview Copyright © 2006 Carreker Corporation. All Rights Reserved.
  2. 2. Marketing Capabilities Marketing Planning and Budgeting Tradeshow Coordination PowerPoint Presentations • New opportunity research • Exhibit hall logistics • Templates • Budgeting • Attendee registrations • Graphics/Graphs • Line of Businesses marketing plans • Hotel reservations • Creation • Coordination with tradeshow host • Proofing Writing • Promotions/campaigns • Printing/Binding/Shipping • Literature • Distribution of materials Special Events Planning • Website content • Pre- and post-conference participation • Collateral material • Location research and cost analysis lists • Campaign themes • Meeting logistics • Meeting coordination • Branding/taglines • Contract negotiation Photography • Letters • Communications • Merchandise • Articles • Attendee registrations • Headshots • Proofing/editing • Hotel registrations (as needed) • Events • Translation • Menu selection Client Database Management • Transcript services • Meeting material production and packaging • Video/film scripts • Client database entry/maintenance Employee Portal Communications Research and Analysis • Client database queries • Distribution of marketing materials • Graphics/messaging of corporate • Industry stats and facts programs • Management of Digital Marketing Center • Analysis of reports and industry articles and announcements − Email campaign tracking • Distribution of industry news to interested groups • Marketing library − Video email creation • Corporate metrics − Research reports Website Management (Corporate, • Redirection of sales leads from the marketing − Employee photos mailbox/website Risk and EMEA) − Current bank logos Design • Content entry − Presentations • Graphics/production • HTML Code − Bios • Collateral material • Tracking − Corporate templates • Booth design • Branding − Graphic standards • Signage • Flash Video • Splash screens Company Branded Merchandise • Meetings • Product packaging • Logo merchandise • Case studies • Templates • Premiums on portal • Event events • Ads • Special purchases based on needs • Interviews • Branding • Merchandise shipping/billing • Editing • Flash • Article layout • Whitepaper layout/production • Websites 2
  3. 3. RevE Marketing Initiatives Fee Income Calendar Whitepaper Forbes Coverwrap Fee Income Study 3
  4. 4. CVE Marketing Initiatives ABA Webinar CD Whitepaper Discussion Placemat Forbes Coverwrap 4
  5. 5. GPC Marketing Initiatives Forbes Coverwrap Whitepaper Literature 5
  6. 6. GPC Float Marketing Initiatives Forbes Coverwrap (Back Cover) Literature Whitepaper 6
  7. 7. Payments Marketing Initiatives Literature Payments Forum Letter Payments Forum Agenda 7
  8. 8. Cash Marketing Initiatives Connect Forum Direct Mail Pieces Whitepaper 8
  9. 9. Risk Marketing Initiatives Webinars Syfact Materials Fraud Fitness Email Invitation RiskXchange.com Website 9
  10. 10. New Product Launch Invitation “Ask the Expert” Tags Giveaways Retractable Sign Retractable Sign 10
  11. 11. Carretek Marketing Initiatives Request for Proposal Website Whitepaper 11
  12. 12. Corporate Initiative — Employee Portal Homepage content and maintenance Employee news and anniversaries Marketing section content Helpful information to increase your industry knowledge, and to create RFPs, presentations, and communications Cyber Store — logo items for purchase 12
  13. 13. Corporate Initiative — Carreker Website Web design, content and maintenance Literature PDFs on LOB pages — always the most current version 13
  14. 14. Corporate Initiative — Opt-In Newsletter Email Campaign 14
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×