BLO/OUT IS…The Philadelphia area’s first and best Blow Dry Bar as designated by Philadelphia Style Magazine in Julyof 2012.BLO/OUT Blow Dry Bar has taken the Philadelphia area’s media by storm with a 2 page spread inPhiladelphia Style Magazine as well as coverage by Philadelphia Weekly, Metro Magazine, ActionNews, FYI Philly and many more.Rapid social media growth and word of mouth that spread like wildfire have allowed BLO/OUT toexpand to 2 locations in just 8 months.To the immense relief of our eagerly awaiting clients, BLO/OUT’s flagship location in Rittenhouseopened on December 26th, 2012 to a long list of appointments, supporters and new BLO/OUT addicts.The key to BLO/OUT Blow Dry Bar’s success is our awesome team of professional stylists andmanagement. We have recruited some of the Philadelphia area’s finest stylists who have grown weary ofthe competitive environment in the traditional salon model and are excited and interested by the fast-paced and innovative blow dry bar concept.
“ That’s right, friends: there is a new kind of bar in town and this one won’t leaveyou feeling like you got hit by a truck the next morning, either. Instead, this barwill have you looking and feeling fabulous.““ …Im a little too excited for BLO/OUT, the first blow dry bar to hit the Phillyarea …Thanks to some wonder products and serious round-brush skills, even myhair clocked in around the target mark of 35 minutes … I washooked.
THE MARKETA blowout, or the process of having ones hair blown dry, was historically the finishing touch to a haircutbefore becoming a service in its own right. While traditional salons still offer blowouts, their pricing isoften based on hair length or thickness which results in an average price of about $55.00. The ―blow dry as a service‖ trend comes as the hair salon industry is struggling. Consumers arestretching out the time between haircuts and cutting back on higher-priced—and higher profit—servicessuch as coloring and permanent straightening treatments, says Caitlin Moldvay, industry research analystat market research firm IBISWorld. Revenue from hair salons has slipped 0.3% each year for the last fiveyears to an estimated $34.9 billion this year, according to IBISWorld.The Blow Dry Bar concept has standardized the process. At a standardized charge of about $35 for ablowout, several describe it as an "affordable luxury." The trendy new concept offers a standard of abouta half dozen styles, from stick-straight to beachy waves to voluminous curls. The Blow Dry Bar salonsaim for convenience, with hours seven days a week, some as early as 7 a.m. and as late as 9 p.m. Mostfeature girlish décor, with chick flicks on big-screen televisions, and offer clients a free drink, includingwine or champagne. Customers can make appointments but not with a specific stylist.Wall Street Journal: http://online.wsj.com/article/SB10001424052970204831304576595322366093848.html
PROPOSALBLO/OUT Blow Dry Bar is interested in developing a partnership with Sofitel Hotels in order toestablish ―Mini‖ BLO/OUT Blow Dry Bars within the hotels which will cater to hotel guests, the localcommunity and provide BLO/OUT Room Service.A Mini BLO/OUT Blow Dry Bar consists of between 2 to 4 styling stations which, consistent with theother BLO/OUT locations, will offer BLO/OUT services 7 days a week from as early as 7 a.m. until aslate as 9 p.m.For a flat rate, just 30-45 minutes, and with no appointment necessary, hotel guests and members of thelocal community will have at their disposal the array of BLO/OUT services. This convenient luxury isone which goes hand in hand with the Sofitel brand.BLO/OUT Room Service will also be offered and will consist of hotel guests requesting the service andreceiving a personal visit from a BLO/OUT stylist equipped with the necessary tools and products toprovide hair styling services right in the comfort of their hotel room.
PROPOSAL CONTINUEDWe strongly believe that a full service salon within your hotels is an inefficient use of resources and quitefrankly, a complete waste! The typical hotel guest is a tourist or professional who is there for a relativelyshort stay and would generally not need or invest in an emergency hair cut or color given the risk andexpense associated with trying someone new.However, these are exactly the reasons why a Mini BLO/OUT Blow Dry Bar is absolutely perfect! Sincewe provide only styling services for guests and are open 7 days a week, guests would be given theopportunity to choose one of our 8 signature styles to quickly and easily prepare for anevent, presentation, meeting, party, and much more. They would also be able to luxuriate in our servicesat any time during their stay for no other reason than getting styled and feeling beautiful.The convenience of being able to stay in the hotel in your robe, get a BLO/OUT and perhaps even aBLO/Licious Make Up application and then get dressed without having to leave your hotel or do any ofthat yourself is absolutely priceless!Who needs to pack shampoo or conditioner when the Sofitel Hotel has its very own BLO/OUT BlowDry Bar?!
PROPOSAL CONTINUEDIn addition to accommodating hotel guests, BLO/OUT Blow Dry Bar within the hotel will draw trafficfrom the local community into the hotel and expose them to the hotel, it’s restaurants and it’sentertainment.Example:The Hotel Palomar in Rittenhouse would allow for BLO/OUT seeking locals to add Square 1682 to theirdining and entertainment options and also exposing them to the Hosted Wine Hour.
PROPOSAL CONTINUEDOur proposal includes the following: BLO/OUT Blow Dry Bar fully managed by BLO/OUT staff Fully staffed by BLO OUT LLC All management, staff, product and client responsibilities handled by BLO OUT LLC No requirements nor responsibilities of Sofitel staff or managementWe would ask for a trial location to implement the Mini BLO/OUT Blow Dry Bar and require it to be inthe Philadelphia area given the ability to be closely watched by BLO OUT LLC management.
REQUIREMENTSBLO/OUT does not require much to establish a presence. We have built a template for the design anddécor of our locations which provides for a modern, chic atmosphere with touches of that ―Wow!‖factor. Square footage: 500 – 1000 Access to electricity Access to plumbing Access to Internet services
DETAILSThis presentation is designed to allow us to proceed to the next step which would be discussing thedetails of said partnership.Details that need clarification include but are not limited to the following: Form of partnership (if at all) Rental rate (if at all) Ownership Locations Service rates
CONCLUSIONSofitel Hotels are trendy, chic and innovative. Partnering with BLO/OUT Blow Dry Bar is a perfectextension to that image. Being a market leader requires innovation, a partnership like this is currently notin the works by any hotel group.To discuss further, please contact BLO/OUT Blow Dry Bar Founder, Avi Shenkar.Avi ShenkarEmail: Avi@BloOut.comOffice: 888.BLO.OUT0Mobile: 215.416.8977Facebook.com/BloOut@BloOutBarwww.BloOut.com