Viral Marketing By Aviroop Banik{Rizvi Institutes of Management Studies,Bandra(W),Mumbai}

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  • 05/15/10
  • 05/15/10
  • 05/15/10
  • 05/15/10
  • 05/15/10
  • Viral Marketing By Aviroop Banik{Rizvi Institutes of Management Studies,Bandra(W),Mumbai}

    1. 1. When any new innovation or idea hold us in its arms. May 15, 2010
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    3. 3. IMAGINE Head of marketing May 15, 2010
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    12. 12. May 15, 2010 Abhishek 03 Aviroop 21 Deepak 29 Dhruvesh 32 VIRAL MARKETING How word-of-mouse spreads your ideas.
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    18. 18. Steve Chazin May 15, 2010
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    23. 23. Think like a film producer May 15, 2010
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    26. 26. Marketing phenomenon that facilitates and encourages people to pass along a marketing message. May 15, 2010
    27. 27. Companies that have attempted to utilize viral loops to their advantage include social networking engine  May 15, 2010
    28. 28. Viral Expansion Loop A viral expansion loop is similar to viral marketing with one notable difference: viral marketing can't be replicated indefinitely, while a viral expansion loop must be in order for it to exist May 15, 2010
    29. 29. Viral Phenomenon <ul><li>Viral marketing </li></ul><ul><li>Chain letters </li></ul><ul><li>Viral email </li></ul><ul><li>Viral video </li></ul><ul><li>Viral licenses </li></ul>May 15, 2010
    30. 30. Pass-along Types of Viral Marketing Campaigns A message which encourages the user to send the message to others. The crudest form of this is chain letters where a message at the bottom of the e-mail prompts the reader to forward the message May 15, 2010
    31. 31. Incentivized viral A reward is offered for either passing a message along or providing someone else's address. This can dramatically increase referrals. However, this is most effective when the offer requires another person to take action May 15, 2010
    32. 32. Undercover May 15, 2010
    33. 33. Edgy Gossip/Buzz marketing May 15, 2010
    34. 34. User-managed database May 15, 2010
    35. 35. Viral/email marketing: Hotmail <ul><li>The first dominant free email service </li></ul><ul><li>Founded in 1995 </li></ul><ul><li>Grew to nearly 10 million members in two years </li></ul>May 15, 2010
    36. 36. Blogs <ul><li>eBlogger: the first dominant blogging service </li></ul><ul><li>Purchased by Google in 2002 </li></ul>May 15, 2010
    37. 37. iTunes and iPods Portable music players allow user to bring tunes with you May 15, 2010
    38. 38. Podcasting <ul><li>Also allows you to bring a “broadcast” with you for later listening (i.e. “Podcast”) </li></ul><ul><li>Online music stores (iTunes, Napster) now carry extensive classical, jazz, podcast streams </li></ul>May 15, 2010
    39. 39. Social Media Campaigns can be Targeted: <ul><li>Age, Political Views </li></ul><ul><li>Gender </li></ul><ul><li>Relationship Status </li></ul><ul><li>Activities </li></ul><ul><li>Location </li></ul>May 15, 2010
    40. 40. Choose Your Creative <ul><li>Social Media Ads can contain Images </li></ul><ul><li>Social Media Ads can contain Videos </li></ul><ul><li>Social Media Ads can contain only Text </li></ul>May 15, 2010
    41. 41. Profile Page May 15, 2010
    42. 42. Group May 15, 2010
    43. 43. Event May 15, 2010
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    45. 45. May 15, 2010 In online how to hold the customers in your pocket?
    46. 46. How to create virus for marketing? May 15, 2010
    47. 47. <ul><li>Don’t get too much free </li></ul><ul><li>Generally free offers, discounts, downloads, pictures, funny messages, themes or jokes are used for it. But it is not correct suggestion. </li></ul><ul><li>Use viral marketing for creating true brand. Don’t invite visitors to download free screensaver of nature where you are doing investment business. Any offer should be related to your business or brand identity. </li></ul><ul><li>Too much free never brings vital buyers on line. </li></ul>May 15, 2010
    48. 48. Help User to make it viral May 15, 2010
    49. 49. If user wants to spread message, he should not feel confused or tired in doing the activity. Give direct tool like &quot;Send to a friend&quot; or &quot;Forward to a group&quot;. If forwarding process is too lengthy then user will just use X to come out. May 15, 2010
    50. 50. Add value to users May 15, 2010
    51. 51. Hotmail's offer was a free email account. It was special for receiver to get this message. If you do not add value to receiver, your message will be not speeded from first entry itself. In India, Monster India or Naukri (a job site) made their presence through viral marketing only. Latter on they used Television or print advertising. May 15, 2010
    52. 52. Guidance as promotion May 15, 2010
    53. 53. Other than products or application viral marketing works best when one is guided. E.g. Ask Expert for resume writing. If such guidance is given free of cost to certain extend, your viral marketing gets speed of a wind. May 15, 2010 Guidance as promotion
    54. 54. SERVICE May 15, 2010
    55. 55. Once your message is speeded, you are likely to get so many enquiries and requests. At that time if you fail to satisfy users or readers then it creates bad impact on your campaign. So be ready and be enthusiastic. Even if you find lack of resources manage queries accordingly without losing any visitors. Time management is one of factors to work out. More than anything be hopeful and passionate. May 15, 2010 SERVICE
    56. 56. May 15, 2010 Thank You Fellas

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