- Perception is Real. - Neither Perception nor Expectation necessarily reflect reality. - Key challenge - not only the Quality of Work; but also the need to manage Customers’ Expectations & Perceptions. - A Satisfied Customer is easier to keep Satisfied than one is in a state of annoyance and impatience because he was led to believe that service would begin earlier than it did.
Diffusion of Innovation The glint of INNOVATION ORGANIZATION Contributed By Aviroop Banik Assume this girl as on organization
CREATIVITY INNOVATION DIFFUSED in the society Difference between Creativity & Innovation
Droplet of Innovation Water as a Social system Ripple effect of innovation innovation
Cloud Computing Organisational example of DoI Theory
and a premium version with a 25 GB storage space,for which it charges $50 per user per year. Google offers 2 versions a standard version (which is lighter, offers less email space and does not guarantee service levels)
Cloud computing & Google Apps Early Adopters are SME’s Early Majority are all healthcare, IT firms etc Late Majority are Telcos, banks and government institutions Laggards are all Individuals like us
Guys, now its time to Diffuse our Innovation …
We are made to THINK many times before lying on the operation bed. WHY???? Only because we are going for a HIGH INVOLVEMENT SERVICE (H.I.S) PURCHASE.
Things go with a high involvement service (H.I.S) purchase. 1.Where to get it done? 2.Ask about doctor’s reputation. 3.Needs a lot of knowledge and education for a high involvement purchase. 4. The web sites and advertisements have to be lengthy and explanatory. .
BRAND BRAND LOYALTY Lets see why a person adhere to
I’ll stick to my old gynecologist Thanks mum you are so Brand Loyal. I love You…