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Localization To The Far East Case Study

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This presentation was part of a lecture that was given durign LISA 2009 - Global Outsourcing Services and Software Development held in Talinn Estonia June 2009 …

This presentation was part of a lecture that was given durign LISA 2009 - Global Outsourcing Services and Software Development held in Talinn Estonia June 2009

Through a case study of a global localization project, the presntation describes the advantages and challenges created when combining offshoring , global delivery model and agile development methodology

Published in: Technology, Business

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  • 1. Localization to the Far East - Case Study Aviram Eisenberg, CEO, Ignite
  • 2. Agenda Off-Shoring Global Delivery Agile Development
  • 3. Ignite Ltd
    • Ignite is an Outsourcing Boutique
    • Pure Play Software Development Company
    • Global Delivery Model (onsite-offshore)
    • Agile Development Methodology
    • Strong onsite staff (senior R&D Managers)
    • Five offshore centers (in Russia, Ukraine, Belarus and Mexico)
    • Tailor-made software development solutions
  • 4. The Need for Localization - 2009
    • Global economy require global solutions
    • Current financial crisis drive ISVs to inspect their business models
    • Small to mid-size ISVs are shifting focus to the BRIC countries
    • While India does not require localization Brazil, Russia and China do
    • 35% increase in localization projects started
  • 5. The Customer
    • A mid-sized international software vendor
      • US management and marketing
      • Israeli RD center
    • Until 2008 focused only on the US and EU markets
    • A highly technical product targeting IT managers
    • High investment in trainings, hence expensive deployments
    • As financial crisis developed changed focus to the Far East market: China, India, Japan
  • 6. The Project Scope
    • Deliver the Japanese-based version within three months
    • Over 60,000 resource lines
    • Over 3500 online documentation pages
    • Globalization infrastructure to be done by internal R&D staff
    • Translation to be done by external provider
    • QA: joint effort customer + provider
    • Acceptance to be done by a Japanese distributor
  • 7. Global Delivery Model Marketing R&D Translation team? Test team? Acceptance
  • 8. The Challenges
    • Where?
      • What is the offshore location best suited for this task?
    • What?
      • The project scope does not fit the time frame
    • How?
      • How do we meet the deadline?
      • How do we transfer knowledge in such a short time frame using globally distributed teams?
  • 9. Where?
    • Japanese team and Chinese team
      • Expensive
      • R&D Bottleneck
    • Pure Chinese team
      • Translate English-Chinese first and then translate Chinese-Japanese
      • Cost-effective
      • Not according to customer priority
    • Belarusian team
      • Hybrid native speakers and linguistics team
      • Cost-effective
      • Same time zone as R&D
  • 10. What?
    • Only three months for the Japanese localization project
    • Delivery dates to end-customers cannot be changed
    • Prioritize the requirements
    • Adjust the scope - not the delivery date
    • Initial scope included:
      • Installer
      • User Manual
      • The main admin component
    • A second and third deliveries included the rest of the components
  • 11. How?
    • Even after the scope change – the time frame is still very tight…
    • Vertical work instead of horizontal one
  • 12. Waterfall-based Localization Build Glossary Test Fix Translate Translate Test Test Fix Fix Translate
  • 13. Agile-based Localization Fix Fix Test Test Translate Translate Translate Translate Fix Fix Test Test Translate Translate Build Glossary Translate Test Fix Update Glossary Translate Test Fix
  • 14. Agile-based Localization (cont)
    • Test Automation:
      • Code level automation of resource occurrences in UI
      • Automate translation tests
      • String length comparison automation
    • String too long/short
      • Identify suspects using string length comparison automation
    • Wrong translation/Missing translation
      • Identify suspects using automated translation tests
      • Pinpoint the screens in which a resource is used using code level automation of resource occurrences
  • 15. Knowledge Transfer
    • Testing team does not enough time to learn the software
    • Send QA manager from the customer site in Israel to Belarus
    • Attach a Belarusian senior tester to him
    • Spin Testing
  • 16. Global Delivery Model Marketing R&D Translation team Test team Acceptance Requirements I18N Ready SW Translated SW QA Leader Defects Localized SW
  • 17. Q&A Aviram Eisenberg [email_address]