Localization to the Far East - Case Study Aviram Eisenberg, CEO, Ignite

Agenda Off-Shoring Global Delivery Agile Development

Ignite Ltd Ignite is an Outsourcing Boutique Pure Play Software Development Company Global Delivery Model (onsite-offshore) Agile Development Methodology Strong onsite staff (senior R&D Managers) Five offshore centers (in Russia, Ukraine, Belarus and Mexico) Tailor-made software development solutions

Ignite is an Outsourcing Boutique

Pure Play Software Development Company

Global Delivery Model (onsite-offshore)

Agile Development Methodology

Strong onsite staff (senior R&D Managers)

Five offshore centers (in Russia, Ukraine, Belarus and Mexico)

Tailor-made software development solutions

The Need for Localization - 2009 Global economy require global solutions Current financial crisis drive ISVs to inspect their business models Small to mid-size ISVs are shifting focus to the BRIC countries While India does not require localization Brazil, Russia and China do 35% increase in localization projects started

Global economy require global solutions

Current financial crisis drive ISVs to inspect their business models

Small to mid-size ISVs are shifting focus to the BRIC countries

While India does not require localization Brazil, Russia and China do

35% increase in localization projects started

The Customer A mid-sized international software vendor US management and marketing Israeli RD center Until 2008 focused only on the US and EU markets A highly technical product targeting IT managers High investment in trainings, hence expensive deployments As financial crisis developed changed focus to the Far East market: China, India, Japan

A mid-sized international software vendor

US management and marketing

Israeli RD center

Until 2008 focused only on the US and EU markets

A highly technical product targeting IT managers

High investment in trainings, hence expensive deployments

As financial crisis developed changed focus to the Far East market: China, India, Japan

The Project Scope Deliver the Japanese-based version within three months Over 60,000 resource lines Over 3500 online documentation pages Globalization infrastructure to be done by internal R&D staff Translation to be done by external provider QA: joint effort customer + provider Acceptance to be done by a Japanese distributor

Deliver the Japanese-based version within three months

Over 60,000 resource lines

Over 3500 online documentation pages

Globalization infrastructure to be done by internal R&D staff

Translation to be done by external provider

QA: joint effort customer + provider

Acceptance to be done by a Japanese distributor

Global Delivery Model Marketing R&D Translation team? Test team? Acceptance

The Challenges Where? What is the offshore location best suited for this task? What? The project scope does not fit the time frame How? How do we meet the deadline? How do we transfer knowledge in such a short time frame using globally distributed teams?

Where?

What is the offshore location best suited for this task?

What?

The project scope does not fit the time frame

How?

How do we meet the deadline?

How do we transfer knowledge in such a short time frame using globally distributed teams?

Where? Japanese team and Chinese team Expensive R&D Bottleneck Pure Chinese team Translate English-Chinese first and then translate Chinese-Japanese Cost-effective Not according to customer priority Belarusian team Hybrid native speakers and linguistics team Cost-effective Same time zone as R&D

Japanese team and Chinese team

Expensive

R&D Bottleneck

Pure Chinese team

Translate English-Chinese first and then translate Chinese-Japanese

Cost-effective

Not according to customer priority

Belarusian team

Hybrid native speakers and linguistics team

Cost-effective

Same time zone as R&D

What? Only three months for the Japanese localization project Delivery dates to end-customers cannot be changed Prioritize the requirements Adjust the scope - not the delivery date Initial scope included: Installer User Manual The main admin component A second and third deliveries included the rest of the components

Only three months for the Japanese localization project

Delivery dates to end-customers cannot be changed

Prioritize the requirements

Adjust the scope - not the delivery date

Initial scope included:

Installer

User Manual

The main admin component

A second and third deliveries included the rest of the components

How? Even after the scope change – the time frame is still very tight… Vertical work instead of horizontal one

Even after the scope change – the time frame is still very tight…

Vertical work instead of horizontal one

Waterfall-based Localization Build Glossary Test Fix Translate Translate Test Test Fix Fix Translate

Agile-based Localization Fix Fix Test Test Translate Translate Translate Translate Fix Fix Test Test Translate Translate Build Glossary Translate Test Fix Update Glossary Translate Test Fix

Agile-based Localization (cont) Test Automation: Code level automation of resource occurrences in UI Automate translation tests String length comparison automation String too long/short Identify suspects using string length comparison automation Wrong translation/Missing translation Identify suspects using automated translation tests Pinpoint the screens in which a resource is used using code level automation of resource occurrences

Test Automation:

Code level automation of resource occurrences in UI

Automate translation tests

String length comparison automation

String too long/short

Identify suspects using string length comparison automation

Wrong translation/Missing translation

Identify suspects using automated translation tests

Pinpoint the screens in which a resource is used using code level automation of resource occurrences

Knowledge Transfer Testing team does not enough time to learn the software Send QA manager from the customer site in Israel to Belarus Attach a Belarusian senior tester to him Spin Testing

Testing team does not enough time to learn the software

Send QA manager from the customer site in Israel to Belarus

Attach a Belarusian senior tester to him

Spin Testing

Global Delivery Model Marketing R&D Translation team Test team Acceptance Requirements I18N Ready SW Translated SW QA Leader Defects Localized SW

Q&A Aviram Eisenberg [email_address]