Cloud Wars

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This presentation was given by Dan Shomron, cloud expert, as part of a cloud seminar conducted by the Israeli software development managers forum on December 2010

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Cloud Wars

  1. 1. The Cloud Landscape and Transition to SaaS Dani Shomron December 2010
  2. 2. Agenda <ul><li>Cloud landscape </li></ul><ul><ul><li>The Cloud Stack </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>Public / Private / Hybrid </li></ul></ul><ul><ul><li>Cloud Wars </li></ul></ul><ul><li>Transition to SaaS </li></ul><ul><ul><li>Challenges </li></ul></ul><ul><ul><li>Impact on the Organization </li></ul></ul><ul><ul><li>A path to success </li></ul></ul>
  3. 3. The Cloud Stack <ul><li>Cloud is not only IaaS </li></ul><ul><li>SaaS has been around for over 10 years - Mature </li></ul><ul><li>Bridge the gap b/w SMB and enterprise </li></ul><ul><li>Mainstream – From IT avoidance to IT strategy </li></ul>
  4. 4. High-speed Growth <ul><li>76% of US companies are using one or more SaaS applications (IDC). 86% adoption rate in SMBs (Microsoft). </li></ul><ul><li>65% of U.S. companies with > $100M in yearly revenue are forecasted to be using SaaS (Saugatuck) </li></ul><ul><li>50% of all new software - SaaS by 2014 (Saugatuck) </li></ul><ul><li>SaaS market will grow by 17.7% between 2009-2013, where as perpetual license companies are only growing at 3.6% (Gartner). </li></ul><ul><li>Gartner expects enterprise SaaS to more than double by 2012. 18% increase in SaaS revenue this year, up to $7.5 billion. </li></ul><ul><li>Cloud Services Market to Surpass $68 Billion in 2010 (Gartner) </li></ul><ul><li>By 2012, 20 percent of businesses will own no IT assets </li></ul><ul><li>&quot;Information technology is undergoing a seismic shift towards the cloud, a disruption we believe is as game-changing as the transition from mainframes to client/server.&quot;   Microsoft's Corporate Strategy Group </li></ul>
  5. 5. Times Are Changing 2010 State Of The Market: 10 Things You Need To Know – Channel Web (CRN)
  6. 6. “ I’m all about the cloud computing notion. I look at my lifestyle, and I want access to information wherever I am. I am killing projects that don’t investigate SaaS first .” Obama’s CIO, Vivek Kundra (WSJ)
  7. 7. Private Cloud – An Oxymoron? <ul><li>Public </li></ul><ul><li>Private </li></ul><ul><li>VPC </li></ul><ul><li>Hybrid </li></ul>
  8. 8. The Cloud Stack– The Full Monty <ul><li>Hosting </li></ul><ul><li>Hardware - Compute – Storage </li></ul><ul><li>Operating systems </li></ul><ul><li>Networking </li></ul><ul><li>Virtualization </li></ul><ul><li>Development </li></ul><ul><li>Eco system </li></ul><ul><ul><li>Access Mgmt, Billing, Analytics, Integration, Monitoring </li></ul></ul><ul><li>Data Marketplace </li></ul><ul><li>Applications </li></ul><ul><li>Services </li></ul>
  9. 9. Cloud Office Cloud consulting Services VMForce Heroku Unified Service Delivery Test & Dev cloud Azure Chrome Netbook
  10. 10. Cloud Acquisitions – A Partial List Virtual Iron Sun Oracle Boomi           Dell             Cisco Instranet, Groupswim     DimDim, Activa Jigsaw   Heroku Salesforce TriCipher VMware FastScale, Integrien       EMC   Slicehost JungleDisk       Rackspace 3PAR Lefthand   PolyServe, IBIX, Opsware Fortify     HP CastIron, Netezza     Lombardi, Unica, Coremetrics     IBM   VMLogix Paglo Webex, PostPath   SpringSource Citrix Nimsoft  4Base Cassatt Oblicore   3Tera CA EcoSys Virt. DC SaaS DaaS PaaS  
  11. 11. Clash of the Titans <ul><li>Windows vs. Chrome </li></ul><ul><li>IE vs. Chrome </li></ul><ul><li>Azure vs. Google App Engine </li></ul><ul><li>Hotmail vs. Gmail </li></ul><ul><li>MS Office 365 vs. Google Docs </li></ul><ul><li>Bing vs. Google </li></ul><ul><li>Bing Maps vs. Google Maps </li></ul><ul><li>Zune Vs. YouTube </li></ul><ul><li>Azure DataMarket vs. Google Squared </li></ul><ul><li>Windows Phone 7 vs. Android </li></ul>
  12. 12. Crumbs <ul><li>Amazon VMWare wars </li></ul><ul><li>Apple’s venture into the cloud </li></ul><ul><li>SAP, Intel </li></ul><ul><li>What does it mean to me? </li></ul><ul><li>Software-as-a-Service </li></ul>
  13. 13. Total Upheaval <ul><li>Not another delivery mechanism </li></ul><ul><li>Transition to SaaS is a paradigm shift </li></ul><ul><li>Selling a Service not a Product </li></ul><ul><li>SaaS companies don’t get it! </li></ul><ul><li>Will affect every silo in the organization </li></ul><ul><li>Introduce new functions and entities </li></ul><ul><ul><li>Operations, 24X7 support </li></ul></ul><ul><ul><li>Service Marketing, Service testing </li></ul></ul><ul><ul><li>Technical Account Managers </li></ul></ul><ul><ul><li>SLAs, Compliance </li></ul></ul>
  14. 14. The SaaS Organization R&D Quality Ops Support Sales Marketing Finance PS Legal
  15. 15. Engineering <ul><li>Modify (rewrite?) architecture </li></ul><ul><li>Simpler development – single platform </li></ul><ul><li>Support ‘service readiness’ </li></ul><ul><li>Support scalability & high availability </li></ul><ul><li>Release cycles reduced to weeks </li></ul><ul><li>Adopt agile S/W development (e.g. SCRUM) </li></ul><ul><li>Engineers interact more closely with end-users </li></ul>R&D Quality Ops Support Sales Marketing Finance PS Legal
  16. 16. Quality Assurance <ul><li>Shorter release cycles </li></ul><ul><li>Support single platform (multiple browsers) </li></ul><ul><li>New testing disciplines: </li></ul><ul><ul><li>Performance </li></ul></ul><ul><li>Scalability </li></ul><ul><ul><li>Security </li></ul></ul><ul><li>Test interaction between H/W & S/W </li></ul>Quality Ops Support Sales Marketing Finance PS Legal R&D
  17. 17. Customer Support <ul><li>User experience, customer sat and success are paramount </li></ul><ul><li>Therefore support has important role, higher skills, higher pay </li></ul><ul><li>All IT communications at your doorsteps </li></ul><ul><li>Customer services will switch to a 24X7 mode </li></ul><ul><li>Knowledge upgraded from installation / maintenance to app/domain knowledge </li></ul><ul><li>Develop problem resolution skills </li></ul>R&D Quality Ops Support Sales Marketing Finance PS Legal
  18. 18. OSS Considerations <ul><li>On-boarding new customers </li></ul><ul><li>De-provisioning </li></ul><ul><li>Billing - Metering </li></ul><ul><li>Retention Policy </li></ul><ul><li>Failover and Backup </li></ul><ul><li>Application Monitoring </li></ul><ul><li>Seamless Upgrade </li></ul><ul><li>SLA Management </li></ul><ul><li>End User Broadcasting </li></ul><ul><li>Data migration </li></ul><ul><li>Ops console </li></ul>
  19. 19. Success is Not Guaranteed <ul><li>The more successful the ISV, the more entrenched in the old paradigm (SAP) </li></ul><ul><li>Not in company’s DNA. </li></ul><ul><ul><li>Switch from product to service. </li></ul></ul><ul><ul><li>Shift of focus to operations and customer service. </li></ul></ul><ul><ul><li>Change pace of dev and delivery. </li></ul></ul><ul><li>Expect push back - Internal resistance to change: R&D, QA, Services, Sales. (MMS) </li></ul><ul><li>Fear of cannibalization of existing sales </li></ul>
  20. 20. The Secret Sauce <ul><li>Vision & Leadership </li></ul><ul><li>Paradigm shift – need C&V level commitment </li></ul><ul><li>Pay attention to customers’ needs </li></ul><ul><li>Ensure a buy-in at all levels – make it a company goal - get Sales involved early </li></ul>
  21. 21. Path to Success <ul><li>Offer a sub-system as a POC </li></ul><ul><li>Acquire SaaS company with complimentary product. </li></ul><ul><li>Most companies will go thru a hybrid stage. Insist on phasing out. </li></ul><ul><li>If possible – spin out company, whether as a separate entity or conceptually. </li></ul><ul><li>Integrate existing solutions. Many cloud solutions available </li></ul><ul><li>Get help. Work with Partner not Vendor </li></ul>
  22. 22. Q & A <ul><li>Thank you </li></ul><ul><li>Dani Shomron </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http:// saasperspective.blogspot.com / </li></ul></ul><ul><ul><li>IsraelSaasCenter.com </li></ul></ul><ul><ul><li>052-464-4006 </li></ul></ul>

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