Shoppers stop marketing

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  • 1. SHOPPERS STOP SUBMITTED TO: PROF MAHAJAN SAWANT BY: AVI PIPADA 13011 MARKETING MANAGER SHOPPERS STOP ANDHERI (WEST)
  • 2. • Shoppers' Stop Limited is a chain of Retail stores in India owned by K. Raheja Corp. • Group - The Company houses a host of many international & domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands. • SS started in 1991 Andheri, Mumbai. with its first store in • With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
  • 3. LOGO EARLIER NOW
  • 4. SISTER STORES. CROSSWORD BOOKSTORES. HOMESTOP. BRIO. DESI CAFÉ. HYPERCITY. M.A.C. ARCELIA. MOTHERCARE. NUANCE GROUP. HYPERCITY-AGROS. TIMEZONE.
  • 5. PRODUCT LINE.
  • 6. PLACE Shoppers Stop Mumbai - Andheri (W) Address: 211-D, S.V. Road, Andheri (W), Mumbai - 400 058. Tel: (022) 4074 6000 Fax: Fax: (022) 4074 6030 Store Timings: Weekdays: 11 am to 9:30 pm Weekends: 11 am to 9:30 pm
  • 7. PRICING • Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.
  • 8. PROMOTION • Festive Promotion Campaign “PARIKRAMA” Customers getting opportunity to interact with local artisans. • Organizes major Promotional Events from time to time e.g. “Fly to Santa Land”, “Gear up for the school” and “Salwar Kameez Dupatta Exchange” etc.
  • 9. MARKET SEGMENTATION • Division of the total market smaller, relatively homogeneous groups. into • The company is dealing with Consumer Products - goods or services purchased by an ultimate consumer for personal use.
  • 10. TARGETING • The Shoppers Stop concentrates on serving many needs of a particular customer group and in this way the Shopper Stop aims to gain a strong reputation in serving their customers, who belong to the middle class and upper class.
  • 11. SWOT ANALYSIS STRENGTH WEAKNESS • Loyal Customer Base of 782000 First •Employee Retention Citizen members. •Inadequate Promotional Strategies • Strong and Well Established •Uneven Distribution Network Management Team. •Follows Low – Risk Strategy OPPORTUNITY THREAT •Geographical Reach •Preferred Partner for Foreign Players •Competitive Rivalry in the Industry •Hyper city – An entry into Value Retail •Economic Slowdown
  • 12. BCG MATRIX LOUIS PHILLIPE ADIDAS CALVIN KLEIN US POLO ESPRIT (shoppers stop) F21 PROVOGUE STOP MENS CELIO LEVIS
  • 13. ADVERTISEMENTS
  • 14. MARKET STRATIGIES •I also start a new concept in the retail industry by setting up trial rooms with day and night lighting options so that consumers could check how garments would look during the day and in the night. •Giving extra benefits to our first citizen members. •Food zone for all FMCG products.