Importance of Quality in global Business

EMBA 2013-15
SAAKSHI MEHTA 13059
AVI PIPADA 13011
ZAIN SHAIKH 13086
kHUSHBOO JAI...
Importance of Quality
 In a time when companies are focused on getting

more for less, it’s time to remember your Ps and
...
Quality and Strategy
 Managing quality supports
differentiation, low cost, and
response strategies
 Quality helps firms ...
Two Ways Quality
Improves Profitability
Sales Gains via


Improved response



Flexible pricing



Improved reputation
...
Defining Quality
The totality of features and
characteristics of a product or service
that bears on its ability to satisfy...
Implications of Quality
1. Company reputation
 Perception of new products
 Employment practices
 Supplier relations

2....
Key Dimensions of Quality
 Performance

 Durability

 Features

 Serviceability

 Reliability

 Aesthetics

 Confor...
Problems of Global Business
 The Tylenol crisis in the early 1980s
 Today’s far-flung manufacturing facilities
 Ever-pr...
Costs of Quality
Total
Cost

Total Cost

External Failure

Internal Failure

Prevention
Appraisal
Quality Improvement
TQM
Encompasses entire organization, from supplier to
customer
Stresses a commitment by management to have a
continuing, c...
Seven Concepts of TQM
 Continuous improvement
 Six Sigma
 Employee empowerment
 Benchmarking

 Just-in-time (JIT)
 T...
Just-in-Time (JIT)
Relationship to quality:

 JIT cuts the cost of quality
 JIT improves quality
 Better quality means ...
Just-in-Time (JIT)
 ‘Pull’ system of production scheduling
including supply management
 Production only when signaled

...
Tools of TQM
 Tools for Generating Ideas
Check sheets
Scatter diagrams
Cause-and-effect diagrams

 Tools to Organize ...
Seven Tools of TQM
•

Flowchart (Process Diagram): A chart that describes the steps in a
process

Figure 6.6
Seven Tools of TQM
•

Check Sheet: An organized method of recording data

Defect

1

2

A
B
C

///
//
/

/
/
//

3

Hour
4...
Seven Tools of TQM
Scatter Diagram: A graph of the value of one variable vs.
another variable

Productivity

•

Absenteeis...
Seven Tools of TQM
•

Cause-and-Effect Diagram: A tool that identifies process
elements (causes) that might effect an outc...
Quality helps determine a firms
success in no. of ways...
 Customer loyalty
 Strong brand reputation for quality
 Retai...
Conclusion
In terms of quality Global growth can be both daunting
and rewarding.
And
Firms have to work hard to maintain a...
Thank You
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Operation management project

  1. 1. Importance of Quality in global Business EMBA 2013-15 SAAKSHI MEHTA 13059 AVI PIPADA 13011 ZAIN SHAIKH 13086 kHUSHBOO JAIN 13091 YUSUF SHAIKH 13043
  2. 2. Importance of Quality  In a time when companies are focused on getting more for less, it’s time to remember your Ps and Qs—“P” is for product, and “Q” is for quality.  If you aren’t certain that everything possible is being done to ensure the quality of your products overseas and at home, your brand is at risk.  So are your profits.
  3. 3. Quality and Strategy  Managing quality supports differentiation, low cost, and response strategies  Quality helps firms increase sales and reduce costs  Building a quality organization is a demanding task
  4. 4. Two Ways Quality Improves Profitability Sales Gains via  Improved response  Flexible pricing  Improved reputation Improved Quality Increased Profits Reduced Costs via  Increased productivity  Lower rework and scrap costs  Lower warranty costs Figure 6.1
  5. 5. Defining Quality The totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs " If an automobile company finds a defect in one of their cars and makes a product recall, customer reliability and therefore production will decrease because trust will be lost in the car's quality.
  6. 6. Implications of Quality 1. Company reputation  Perception of new products  Employment practices  Supplier relations 2. Product liability  Reduce risk 3. Global implications  Improved ability to compete
  7. 7. Key Dimensions of Quality  Performance  Durability  Features  Serviceability  Reliability  Aesthetics  Conformance  Perceived quality  Value
  8. 8. Problems of Global Business  The Tylenol crisis in the early 1980s  Today’s far-flung manufacturing facilities  Ever-present threat of terrorism  Leaders address these obstacles by striving to create transparent companies
  9. 9. Costs of Quality Total Cost Total Cost External Failure Internal Failure Prevention Appraisal Quality Improvement
  10. 10. TQM Encompasses entire organization, from supplier to customer Stresses a commitment by management to have a continuing, companywide drive toward excellence in all aspects of products and services that are important to the customer
  11. 11. Seven Concepts of TQM  Continuous improvement  Six Sigma  Employee empowerment  Benchmarking  Just-in-time (JIT)  Taguchi concepts  Knowledge of TQM tools
  12. 12. Just-in-Time (JIT) Relationship to quality:  JIT cuts the cost of quality  JIT improves quality  Better quality means less inventory and better, easier-to-employ JIT system
  13. 13. Just-in-Time (JIT)  ‘Pull’ system of production scheduling including supply management  Production only when signaled  Allows reduced inventory levels  Inventory costs money and hides process and material problems  Encourages improved process and product quality
  14. 14. Tools of TQM  Tools for Generating Ideas Check sheets Scatter diagrams Cause-and-effect diagrams  Tools to Organize the Data Pareto charts Flowcharts  Tools for Identifying Problems Histogram Statistical process control chart
  15. 15. Seven Tools of TQM • Flowchart (Process Diagram): A chart that describes the steps in a process Figure 6.6
  16. 16. Seven Tools of TQM • Check Sheet: An organized method of recording data Defect 1 2 A B C /// // / / / // 3 Hour 4 5 / / / / 6 7 8 / /// // // / /// //// Figure 6.6
  17. 17. Seven Tools of TQM Scatter Diagram: A graph of the value of one variable vs. another variable Productivity • Absenteeism Figure 6.6
  18. 18. Seven Tools of TQM • Cause-and-Effect Diagram: A tool that identifies process elements (causes) that might effect an outcome Cause Materials Methods Effect Manpower Machinery Figure 6.6
  19. 19. Quality helps determine a firms success in no. of ways...  Customer loyalty  Strong brand reputation for quality  Retailers want to stock the product  Product is perceived as better value for money  Attracting and retaining good staff
  20. 20. Conclusion In terms of quality Global growth can be both daunting and rewarding. And Firms have to work hard to maintain and improve their reputation for quality, which can be easily damaged by a news story...
  21. 21. Thank You
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