Why your blog is going to
fail and what to do about it:
Presented by,
Mr. Avinash Udaykumar,
SEO Analyst, Digital Marketin...
1.You aren’t collecting emails
 The simplest way to collect emails is
by offering a free eBook or a PDF with
valuable con...
2. You don’t have a community
 Create a community to build a strong
relationship with the readers by
engaging and make th...
3. You don’t have any
personality
 Have multiple authors on your blog to write
posts where they can show their uniqueness...
4. You are inconsistent
 Produce your blog regularly. Don’t
make the readers to forget about you
5. You give everything away for
free
 You don’t have to sell products or services to
teach your readers to buy. You just ...
6.You see blogging as a hobby
and not a job
 When you treat blogging as a job, you
don’t evaluate yourself based on how
m...
7. You are not in love with your
blog
 Enjoy writing your blog to generate traffic and
make money . Don’t lose passion of...
Conclusion
 Blogging can be a great channel for your
business, and it can generate a lot of revenue
for you.
 But in ord...
For more queries mail to
avinash@isourceindia.com
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Why your blog is going to fail and what to do about it

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7 strategies every blog needs to follow to be successful.

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Transcript of "Why your blog is going to fail and what to do about it "

  1. 1. Why your blog is going to fail and what to do about it: Presented by, Mr. Avinash Udaykumar, SEO Analyst, Digital Marketing Team
  2. 2. 1.You aren’t collecting emails  The simplest way to collect emails is by offering a free eBook or a PDF with valuable content.  Email will lead to a much higher conversion rate than writing a blog post about your offer.
  3. 3. 2. You don’t have a community  Create a community to build a strong relationship with the readers by engaging and make them to comment on your blog post
  4. 4. 3. You don’t have any personality  Have multiple authors on your blog to write posts where they can show their uniqueness and pull their audience to read and make conversions.  Single author blog makes more personality , Where if multiple authors post the blogs each one should flow a set of guidelines to brand their profiles to avoid diversion.
  5. 5. 4. You are inconsistent  Produce your blog regularly. Don’t make the readers to forget about you
  6. 6. 5. You give everything away for free  You don’t have to sell products or services to teach your readers to buy. You just have to train them not to expect everything for free.  Asking for an email address in exchange for an awesome PDF can help too. Teaching your readers to take action is an important step to boosting your conversion rates.
  7. 7. 6.You see blogging as a hobby and not a job  When you treat blogging as a job, you don’t evaluate yourself based on how many positive comments you get or how much traffic you receive.  You look, for example, at what type of content is driving the most conversions.
  8. 8. 7. You are not in love with your blog  Enjoy writing your blog to generate traffic and make money . Don’t lose passion of writing content.  No matter what you are blogging about, make sure you love it. If you combine your job with your passion, you’ll put in more hours, work hard, and be more likely to succeed.
  9. 9. Conclusion  Blogging can be a great channel for your business, and it can generate a lot of revenue for you.  But in order for it to work, you have to follow all of the advice above.  If you don’t, that’s fine. You can still blog, but just don’t expect to make much money from it.
  10. 10. For more queries mail to avinash@isourceindia.com
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