Monetizing Applications on the Android platform


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This was a presentation I made as a lead up to the panel discussion on "Monetizing mobile applications on Android" at the October Code Android meet up in Singapore. The idea of the presentation was to give the audience a sense of where Android stands as a platform to monetize apps, especially compared to the Apple App Store

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Monetizing Applications on the Android platform

  1. 1. Monetizing apps on Android<br />CodeAndroidMeetup<br />31st October, 2009<br />Roy, VP Products<br /> | Twitter: @roy100<br />
  2. 2. Pre-2008:<br />Sell it yourself<br />Handango<br />Telco<br />Manufacturer pre-bundle<br />Retail, resellers etc<br />Big problems:<br />Distribution<br />Payment experience<br />History of monetization<br />
  3. 3.
  4. 4. Distribution + payment experience<br />Proved market for apps<br />Golden price: $0.99<br />Top apps make &gt; 1M/year<br />Started App Store mania<br />iPhone<br />
  5. 5. How:<br />Charge for app<br />Freemium<br />Ad-supported<br />Where:<br />App Stores<br />Telco<br />Sell yourself etc<br />Making money<br />
  6. 6. Android<br /><ul><li>Developers’ dream!
  7. 7. Über open
  8. 8. No app approval</li></li></ul><li>Android projects increasing<br />
  9. 9. 14,500 apps, 36% paid<br />8,500 added in last 4 months<br />2000 apps have &gt; 10k downloads (14.8%)<br />Est. total downloads 50M<br />81% of users have never bought an app<br />Est. developer revenue = 2.1M<br />Source: Androlib App Stats, AdMob, guesswork<br />Stats<br />
  10. 10. Stats – A Comparison<br />Source: Wikipedia, Apple, AdMob, Canalys, Androlib and guesswork<br />These figure do not include advertising revenue<br />*Numbers in red are educated guesses<br />
  11. 11. Daily revenue for 5th placed game<br />$62 – Android<br />$3500 – iPhone<br />Too few phones?<br />User behavior – are Android users cheap?<br />Google’s role<br />Paid apps launched later<br />Only few countries support paid apps<br />Free is good! <br />Monetization challenges<br />
  12. 12. Panel discussion: What can we do to make money?<br />