WEB 2.0 VALUE SKIN DEEP : How Web 2.0 can make your enterprise attractive from the inside out by Avi Jhangiani Email: [email_address] Blog: http://YouAreNew.blogspot.com

Contents Where can Web 2.0 be applied in the enterprise? What are the business benefits of Web 2.0? How can Web 2.0 generate ‘sustainable’ business value?

Where can Web 2.0 be applied in the enterprise?

What are the business benefits of Web 2.0?

How can Web 2.0 generate ‘sustainable’ business value?

Where can Web 2.0 be applied in the enterprise context? SOCIAL NETWORKING COLLABORATION BROADCASTING SERVICE ORIENTATION RICH USER INTERFACES Expertise location services Leads management Partner/Distributor connections SME Communities Internal company networking Customer Communities Contract Management Project Management Voting Consumer or workgroup Wikis Corporate messaging and Internal Executive blogging Bookmarking Product Development Subscribing to updates in software Consumer-driven ad campaigns Executive Podcasting Content Management Office Productivity Personalization of professional products Calendaring and Events Enterprise widgets

Expertise location services

SME Communities

Customer Communities

What are the Business Benefits of Web 2.0? Improve execution capabilities and increase business adaptability Increase integration efficiencies Aggregate online content sources within and outside the enterprise to create new, richer services or situational applications Service orientation (mashups, SaaS, widgets) Improve execution capabilities and increase business adaptability Retain and grow current customers Richer user experience by bringing the interactivity of desktop applications to the web Help analyze and make decisions faster by making it possible for different business systems to talk to each other Rich user interfaces (AJAX, Flash, Flex) Improve employee/customer interaction efficiency Improve brand equity Subscribe to digital content, thereby avoid emails Communicate and share content with the masses Broadcasting (RSS, Podcasting) Improve innovation capabilities Improve corporate/shared service efficiency Acquire new customers and retain current customers Simultaneously contribute and share information available in real-time – the whole is greater than the sum of its parts Improve the ability to provide instantaneous feedback on products and services Decentralize decision-making and let solutions evolve through collaboration Collaboration (Blog, Wiki) Increase staff productivity and job satisfaction Retain and reuse enterprise knowledge asset Value Created Connect employees from different locations and functions in the organization Learn about other employees’ skills, talents, knowledge, or preferences Social networking (Online community, forum) Concept Business Benefits

Improve execution capabilities and increase business adaptability

Increase integration efficiencies

Aggregate online content sources within and outside the enterprise to create new, richer services or situational applications

Improve execution capabilities and increase business adaptability

Retain and grow current customers

Richer user experience by bringing the interactivity of desktop applications to the web

Help analyze and make decisions faster by making it possible for different business systems to talk to each other

Improve employee/customer interaction efficiency

Improve brand equity

Subscribe to digital content, thereby avoid emails

Communicate and share content with the masses

Improve innovation capabilities

Improve corporate/shared service efficiency

Acquire new customers and retain current customers

Simultaneously contribute and share information available in real-time – the whole is greater than the sum of its parts

Improve the ability to provide instantaneous feedback on products and services

Decentralize decision-making and let solutions evolve through collaboration

Increase staff productivity and job satisfaction

Retain and reuse enterprise knowledge asset

Connect employees from different locations and functions in the organization

Learn about other employees’ skills, talents, knowledge, or preferences

How can Web 2.0 generate ‘sustainable’ business value? Leadership support and guidance Open, receptive, collaborative culture Help people connect, contribute, and share knowledge across the enterprise in a ‘continuous fashion’ for sustainable business value WEB 2.0 VALUE GENERATION MODEL Share Collaborate Connect Business Value Profile and connect with like-minded people using social networking tools Broadcast end-product to target or greater masses using RSS, podcasts Contribute in a collaborative fashion using wikis, blogs, social bookmarking techniques The Web as a common platform

Web 2.0 is more than just a pretty face for your enterprise.. It has the power to extract and share the untapped knowledge for competitive advantage.. Be a pioneer, make it work! - The business benefits are tangible and innovation is inevitable with web 2.0 - Sell the concepts boldly to management! If you have questions or comments, send them to: Avi Jhangiani Email: [email_address] Or post them on Slideshare, or http://YouAreNew.blogspot.com Takeaways

Web 2.0 is more than just a pretty face for your enterprise.. It has the power to extract and share the untapped knowledge for competitive advantage.. Be a pioneer, make it work! - The business benefits are tangible and innovation is inevitable with web 2.0 - Sell the concepts boldly to management!