NOKIA lost it’s Market (Pakistan)
Presented by: Aveenash Chhabria
Few Years Back
• NOKIA is the world leader in mobile communications backed by its
experience, innovation, user-friendliness and secure solutions.
• It is a very well known company having its vast offices world wide.
Their specialized product is cellular phones
• Nokia achieves excellent profitability in the first quarter 2003 and
mobile phone volumes grow faster than market.
• The mission statement of NOKIA is…
“ CONNECTING PEOPLE ”
Matrix movies also used NOKIA cellphone
Stephen Elop, Managing Director
• The world's leading mobile phone maker Nokia said on April 27 it
would cut 4,000 jobs worldwide by the end of 2012
• and transfer a further 3,000 employees to consulting firm
• Nokia’s (NOK) fall has been particularly brutal in Asia.
• The mobile-phone maker that Microsoft (MSFT) wants to buy for
• Nokia no longer even ranks among China’s top 10 smartphone
brands, says Melissa Chau, Singapore-based analyst with IDC. With
a market share of less than 1 percent, Nokia just disappears into a
group of anonymous others. “I can’t even give you a number,”
• Samsung overthrows Nokia to become the largest seller of
mobile phones in India
From Consumer’s Side
• In this era, technology is growing in a very faster speed
• the cellular phones are at the very hot issue in this growing
• The technologies in these cellular/mobile phones are enhancing
and developing day by day.
• Every consumer/user prefers the latest, best and interacting
featured technologies and also prefers these facilities in less cost.
Relating to our perspective
• The Asha family has become important for Nokia, as its Windows
Phone-based Lumia devices are still too expensive to appeal to a
broad swathe of consumers in developing countries.
• But the Asha phones too are under price pressure from low-cost
Android-based products, and as a result sales have suffered.
• Low-end phones are facing tough situation from low cost China
Nokia did come back with
Microsoft Windows 8 equipped
range of LUMIA phone in their
artillery to go head to head with
Samsung and iPhone in the high-
end smartphone category.
• Nokia Has Lost 20% of Smartphone Market Since Microsoft
• Q Mobile: Conquering the Pakistani market, one phone at a time
• Market Penetration
• Marketing Activities
Nokia vs Q Mobile:
• Nokia has to face another challenger in its lower price category,
this time it is a Pakistani brand, Q mobile.
Low Cost Mobile Example
• Nokia Asha series launched in
May 2012 and Q-Mobile’s
diverse ‘E’ range of phones
have admirably filled this need
while not putting people out
Nokia Earnings Will Hinge On Lumia Sales
• Last quarter saw Nokia’s revenues from emerging markets fall
more than 40% y-o-y as the proliferation of cheap Android-based
smartphones manufactured by Asian rivals ate into the volumes of
its S40 based feature phones.
• Such as Q-mobile(Android in Pakistan)