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Product companies landscape in India

by NASSCOM EMERGE Forum on Aug 30, 2011

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Product companies landscape in India - Presentation by Zinnov Consulting.

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Product companies landscape in India - Presentation by Zinnov Consulting.

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  • sandeeptodi Sandeep Todi , Software business at Emportant Technologies - UNComplex HR System Happened to see this as recently as today. Can't help but agree with Dev. If you look at the Business and Productivity section, companies listed there can hardly be considered to be product players when most of their revenue comes from services. It's a fallacy to count large services players as product companies whereby their play is largely in the enterprise space, BFSI, etc. and thus they play the role of a system integrator with or without their own product.

    The dynamics of a pure product company vs one who depends on 90% revenue from services, is based on the approach to product lifecycle and vision for innovation, and not just automating one large chunk of manual activity (imho that's what traditional Core banking software does).

    The other flaw in this presentation is the failure to recognize Saas based offerings in different segments, they represent the largest opportunity for product companies who wish to move to the cloud and tap into new ways for their software to be used, leverage the cloud ecosystem, mobile technologies, location based services, et al.     2 months ago Reply
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  • avinash.raghava NASSCOM EMERGE Forum at NASSCOM EMERGE Forum Thanks Dev. Very valuable inputs.. 5 months ago Reply
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  • dkman Dev Khare , Venture capital at Lightspeed Venture Partners Thanks for the preso. IMO, this nomenclature of ’product’ companies versus services companies is outdated now. Several complications: 1) many of the ’product’ companies you’ve mentioned are technology-enabled web services companies; 2) the ’product’ category has lots of segments that behave in very different ways (e.g. ecommerce versus enterprise software) and therefore can’t be lumped together; and 3) the ’product’ category has indications of being much larger and much higher margin compared to ’services’ - it (shortly) will no longer be this other thing that entrepreneurs in India sometimes do. Rather it will be the main thing they do. Thoughts? 5 months ago Reply
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Product companies landscape in India — Presentation Transcript

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