NPC-11 Post conference report, #nasscompc

NASSCOM Product Conclave - 2011 How we fared – a multi-pronged feedback analysisReport prepared with inputs and contribution from

Strong intent to return, refer and be a volunteerQ4 : Would you attend the NASSCOM Product Q5 : Would you recommend NASSCOM ProductConclave next year? Conclave to your friends / associates / colleagues? Will decide May be after 10% seeing the agenda 19% Yes 90% Yes 81% No 39%Q8 : Would you like to be a volunteer for next years Yesconference? 61%

Self-appraisal on 4 key parameters• The delegate to delegate • Content curation was one of the biggest focus networking happened Curated areas for the program team primarily during breaks Content • The effort has been rewarded with stellar without proactive ‘thumbs up’ scores intervention from organizers • RATING: A+• Plan to dramatically improve this process next year.• RATING: B To be the • This will be an area of Delegate to most focus after content Connect Delegate delegate curation Platform • Networking centred Individual ratings below conference Emerging CIO Press Market Connect Connect• Introduction of SpeakerConnect – Connect appreciated by delegates B+ A B• Over 70 delegate – speaker meetings Delegate to Angel coordinated Speaker SI Investor• RATING: B+ Networking Connect Connect• To be scaled up next year B+ B

Plenary sessions – a soaring hitPlenary Sessions – Morning – Day Plenary Sessions – Morning – Day 1 1 3% 3% 9% 8% Thumbs Up Thumbs Up Neutral Neutral Thumbs Down Thumbs Down 88% 89%

Plenary sessionsReal stories Advice to startups yet big focus Little self promotionfull of optimism mostly time conscious speakers good natured ribbinggood exposure to global thought leaders thought provoking sessions Khosla speechstart up on the ground challenges surviving heat future focusMotivated to boost the start up and economy. good comparision on real-time development they had high market knowledgefantastic experience sharingmotivational speeches speakers overall eventgreat insights high energy experienced speakerseminent speakers/poster boys different ideology lot of encouragementsTarkans energetic session Failure to dream is the only failure - vivek paul Entrepreneurship - endurance sport. Comparision was apt.Great energy relevance Nice insightsInsights on sales The panel energizingInteresting Practical good networking sessionsinformative moving Amazing rigour in the organization. Arrangements are impeccablefrankness to address some tough questions excellent worshops KeynotesGetting insights from yesteryear entrepreneurs Good themes for presentation - well thought of inspirational stories - vivek paul and manjulafrom the valley for tomorrows entrepreneurs sridharfrom bangaloregreat experience sharing Interesting mix of people presentation by speakersNetworking valuable insights concepts derived from real life casesthought provoking topics chosen marketing insightsthe speakers experience shared is inspirational vision on marketvery energetic breaking perceptions -Tarkan Maner

Consumer Theme Thumbs Up Neutral Thumbs Down 98% 91% 85% 69% 64% 54% 43% 28% 21% 8% 8% 4% 4% 1% 14% 1% 8% 1% Personalising Will the 800 million $100 product idea What did great Leveraging payment What the Indian customer experience mobile user base validation companies do to technology in India customer really at the worlds largest create local hardware scale? wants? retailer brands?• There seems to be a pattern in the high satisfaction ratings in the Consumer theme – sessions where delegates could apply learning to their business immediately seem to have scored better than those which are more knowledge oriented

Consumer Theme What the Indian customer really wantsInspiring Thought provoking Actionableeye-opening insights understanding of indian consumers mindset great stage presence and good humor Leveraging payment tech in India fantastic interaction by all panelists andGreat insights Nice talks presentor What did great companies do to scale good involvement from speakers, butpractical experience unfortunately too much attention to reds and leisurely session 197 in terms of questions from attendees Will the 800 million mobile user base create local hardware brands and ecosystem?relevant in current Indian context of growing Lava examples and stories helped gain debate in smart vs feature phone verymobile phones understanding of what works in India interesting The $100 product idea validation Speak about your ideas to as many people asNew way of doing the session. Prototyping and ways it can be done possibletips# talk to everyone ab testing jam session quote from pallav- you never start with areal examples jam sessions brilliant idea, you refine it overtime Very inetractive and full participation from theReal life examples The panel audienceinnovation diversity practicalSpecific tips & tricks breadth of coverage credible panel

Consumer Theme The $100 product idea validationmuch better case studies on the ground phase wise walk through clear takes as crisp messages or hand outshave slides showing main bullet points of more examples of what went well and what more focus on topicspeakers didntNeed to be more engaging

Enterprise Theme Thumbs Up Neutral Thumbs Down 100% 100% 80% 81% 78% 82% 67% 67% 71% 30% 22% 22% 20% 25% 19% 4% 4% 12% 0% 0% 0% 11% 0% 0% 6% 0% Crack the code Scaling Decision Listening to the Succeeding in De-mystifying Selling to Big Building a high How to do to partner with Enterprise Sciences market complex sales Enterprise 2.0 Businesses performance pricing for Gorillas business cycles lead gen engine Enterprise Sales through pivoting through Telesales• Sales is of interest to all entrepreneurs – hence, it‟s not surprising to see two high scores. (The 100% scores are from a small sample size of single digits)• Two other sales session didn‟t do particularly well – was the subject too complex or did one have to simplify the session content?

Enterprise Theme Listening to the marketLiked real life case studies Practical Good ideas to take forward Scaling Enterprise business through pivotingThe panel Very informative Q & A Real life examples Building a high performance lead generation engine through TelesalesGood pointers for startups Good examples Infographics speakers were quick to respond with variety of very relavant to saas and product cos painaudience participation approaches to questions pointsEnterprise Theme Scaling Enterprise business through pivoting needed more experience sharing Building a high performance lead generation engine through TelesalesTiming of the presentation with respect to Settin the expectations and driving the Playing perfectly the role of presenter andslides intended for presentation presentation modulator

SMB Theme Thumbs Up Neutral Thumbs Down 93% 85% 15% 0% 4% 4% India MSME Opportunity Building a billion dollar company by selling to Indian SMEs• Small sample size – however, a big Building a $B company selling to Indian SMEs thumbs up to the session quality great choice of speakers super host very inspiring, double thumps up

Entrepreneurship Theme Thumbs Up Neutral Thumbs Down 100% 95% 87% 87% 82% 13% 18% 10% 5% 0% 3% 0% 0% 0% 0% The character of Vivek Wadhwa in Exploring Africa - the Secrets from Silicon Fireside chat - Sridharsuccessful entrepreneurs conversation with untapped market Valley Vembu Naveen Jain• “The character of successful entrepreneurs” was the most popular in terms of delegate response followed by “Vivek Wadhwa in conversation with Naveen Jain” and “Fireside chat with Sridhar Vembu”• Role model sessions seem to be therefore resonate well with the audience

Entrepreneurship Theme Vivek Wadhwa in conversation with Naveen JainInsights real experience from practice inspirational examples Fireside chat with Sridhar Vembugood examples well presented inspiring Secrets from the Silicon Valleyinteractive teaching of concepts real life casesgreat marketting tips very important sales lessons grt amazing insights on positioning Character of successful entrepreneursclear and concise answers balanced question taking from all parts of the time consciousness roomvinod khosla q&a session passion of other entrepreneurscandid answers wisdom nuggets actual experienceEntrepreneurship Theme Vivek Wadhwa in conversation with Naveen JainMore audience q and a better wifi Character of successful entrepreneursQuality of questions

Innovation Theme Thumbs Up Neutral Thumbs Down 95% 74% 21% 5% 0% 5% Innovation is happening more UX strategies for product startups outside Silicon Valley than insideThe less than 80% score for the UX session seems to be stemming from two factorsA) Choice of companies to demonstrate the UI (were they the best in business?)B) Interactivity - was the time well divided amongst all participants?

Sit with designers and speak , discuss aboutContent is the most important thing Change is hard to get accepted designs and changes.comparision of design alok ixigo story nice metric study 99gamesinteresting panel...wit gud variety and well managed time great way of conductin questions and answersawesome talksyoung relevant hands oncontent presentation NetworkingShowcase 15 minutes by maheshCandid Factual InnovativeGreat debators funny, witty and insightful Great conduct by presentor, very interactive...Passionate debate indepth Participative formatThe companies did no really represent a UX more discussion around ux techniques would facilitator should get all speakers to participate,design which appealed be nice and not focus only on oneInteractive ask for ALMOST 3 reasons... :-)

Investment Theme Thumbs Up Neutral Thumbs Down 94% 84% 16% 6% 0% 0% Primer on angel investments Making a good business pitch• These sessions were well received• The next step would be to evolve a process for a better entrepreneur – angel investor and VC connect

Investment Theme Primer on Angel Investmentsindia is the growth story gr8 to see Vivek being pro active insightfulinsightful session Making a good business pitchPractical Engaging Real life examplesspeaker is a great presenteer simple and easy to understand practical approachpractical tips great examples fabulous humour

NASSCOM Product Conclave - 2011 Social Media Listening Report 15th October to 11th November 2011

Overall mentionsSocial media coverage overview Microblogs Blogs Social media News300250200150100 50 0 15th Oct - 21st Oct 22nd Oct - 28th Oct 29th Oct - 4th Nov 5th Nov - 11th NovKeywords used: Nasscom Product Conclave and Expo 2011, #nasscompc, Nasscom Product Conclave

Sentiment toneSentiment analysis 70% 60% 50% 40% 30% 20% 10% 0% 15th Oct - 21st Oct 22nd Oct - 28th Oct 29th Oct - 4th Nov 5th Nov - 11th Nov Positive % Negative % Neutral %Top Discussions:• Positive mentions are related to the experiences, hospitality and meeting successful entrepreneurs• Neutral mentions are related to new ideas and interesting quotes from the speakers

Blog mention related to books recommended during sessionBlog coverage

News mention related to creating product industry in the country – Sharad SharmaConversations – speakers

NASSCOM Product Conclave - 2011 Media coverage report

News mention related to creating product industry in the country – Sharad SharmaNews coverage

Online news coverage

Newspaper coverage

NASSCOM Product Conclave - 2011 Post conference feedback – online

Overall satisfaction tending towards „Good‟ Q1 : How would you rate your experience with the following at the conference? 35% Overall 61% 4% 22% Resolution of any issue you might have faced 61% 12% 4% 25% Food and Beverages 57% 16% 3% 32% Networking opportunities 50% 15% 3% 32% Audio - Video quality in the Halls 49% 17% 2% 31%Speakers focus on and adherence to the topic 59% 9% 1% 38% Choice of topics 55% 8% 51% Program Guide 7% 40% 2% 27% Registration formalities 56% 14% 3% 0% 10% 20% 30% 40% 50% 60% 70% Outstanding Good Average Poor • Overall satisfaction rating (top 2 boxes) is 96% - however, most ratings seem to have preferred „Good‟ to „Outstanding‟ except for Program Guide. • Next year objective would be to raise the „Outstanding‟ scores

Speakers the biggest heroesQ2: Overall, what do you think were the highpoints of the conference?• Very clearly, speakers were the biggest highpoints of the conference and with in the impressive speaker lineup, Vinod Khosla stood out as the tallest• Networking opportunities and the session topics got a big thumbs up• Analysed from a total of 458 individual observations received from the delegates

A few verbatim responses – highpointsQ2: Overall, what do you think were the highpoints of the conference?

Good set of suggestions to improveQ3: What do you suggest we do to make the conference better next year?• While overall, there was a lot to cheer about, there were also a significant number of observations on what could be improved upon.• Analysed from a total of 394 individual observations received from the delegates

A few verbatim responses – improvementsQ3: What do you suggest we do to make the conference better next year?Could have printed a better It would be better if timelines are May be better help withreadable schedule booklet. made more stricter. Talks should start the directions to the There was just too much dot on time, whether the audience is different Sessions or Rooms Info in the booklets available or not. Make the sessions quite Most of the speakers spoke about their stories. Though this was good, it could have More workshops instead of focussed and the key been better if they would have started off just lecture sessions. message must be driven with the topic in hand rather than their Workshops really help. home histories. Have more parallel Also, Program guide should be made Give each participants DVD sessions, but reduce the much small - none of them will read /videos of all sessionslength of each session to 40 otherwise. Schedule should also be /ppts before end of minutes. available outside the Aura hall. conference More networking opportunities more workshops from Structure the networking (speed networking sessions every people who have local for those looking for fifteen minutes, as being practiced in indian experience in funding / mentoring many international forums) making product companies

News mention related to creating product industry in the country – Sharad SharmaConversations

India wide participation Bangalore Chennai Delhi - NCR Mumbai Hyderabad Pune Kolkata Ahmedabad Overseas Other Cities 1% 1% 2% 11% 3% 4% 5% 54% 9% 10%• Not much change since last year.• More effort needed to get Pune and Delhi representation

Thank you The Volunteer + NASSCOM Team which made IT happenReport prepared with inputs and contribution from

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NPC-11 Post conference report, #nasscompc

by NASSCOM EMERGE Forum on Nov 23, 2011

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NPC-11 Post conference report, #nasscompc — Presentation Transcript