NASSCOM EMERGE 50 - The League of Ten

The group of Emergents Process partner NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum

Index Message ........................................................................ 3 Applications & Selection Framework ............................ 4 Key Trends & Analysis – A Survey for Emerging Companies .................................................... 7 Jury Members ................................................................ 12 NASSCOM Emerge 50 for 2010 ..................................... 14 Emerge 50 – The League of Ten .................................... 21

W e started this initiative only a year back and are indeed happy to see the enthusiasm it has generated amongst the participants. It only reinforces our belief in the power of new ideas and the potential of emerging/ start-up companies. It was also heartening to see a significant participation from the Tier 2 & 3 cities in five categories: Services, Products, Growth, messAge Markets and Start-ups. The three cities in South – Bengaluru, Chennai and Hyderabad cumulatively recorded 44 per cent of the applications while Mumbai & NCR not to be left far behind, chalked a healthy 22 per cent and 19 per cent respectively. Our assessment was based on a number of parameters, including financials, growth, market differentiators, customers, market visibility and distribution. The jury, met the shortlisted companies in-person at New Delhi, Pune and Bengaluru, to arrive at the list of Top 10 companies. It was observed that software products are becoming increasingly popular in the startup community with Cloud/SaaS enabled models making in-roads. Education & Training, Artificial Intelligence & Automation, Recruitment, Talent & HR, Mobile & Telecom, It was also heartening to see a Social Media & Gaming are some of the key focus areas for product start-ups. In terms of services start ups, Mobile & Telecom, BPO/KPO, as well as web development are the significant participation from the key focus areas. Other verticals such as Healthcare and Pharma are also catching up. Angel investors continue to be a major source of funding for the start-ups, followed by Tier 2 & 3 cities in five categories: self-funding and VC funding. We hope you have a great time, as much as we did in going through some of the great Services, Products, Growth, works that our emerging companies are doing. Once again, our heartiest congratulations to all the companies for making a mark and being a role model for others to emulate. For Markets and Start-ups... those who did not make it, please continue doing the good work and take consolation in the fact, that this country needs hundreds and thousands of you to take this industry to the next level of growth and excellence. 50 is just a number. It could very well have been 100 ! Warm regards, Som Mittal Krishnakumar Natarajan Sharad Sharma President Nasscom Chair – NASSCOM EMERGE Chair – NASSCOM Forum, CEO & MD – Product Forum MindTree Ltd.

APPlICATIons & seleCTIon FrAmeWork

APPlICATIons reCeIved For The nAssCom emerge 50 AWArds % of % of % of % of Products (n = 48) services (n = 50) growth (n = 31) markets (n = 30) Companies Companies Companies Companies Bengaluru 25 Bengaluru 26 Bengaluru 13 Bengaluru 23 Mumbai/Pune 25 Mumbai/Pune 20 Mumbai/Pune 23 Mumbai/Pune 33 NCR 15 NCR 22 NCR 32 NCR 10 Chennai 10 Chennai 12 Chennai 6 Chennai 10 Hyderabad 8 Hyderabad 6 Hyderabad 3 Hyderabad 4 Others 17 Others 14 Others 23 Others 20 Note: ‘n’ is the number of applications in each category NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 5

sTArT-uP APPlICATIons AT nAssCom emerge 50 AWArds Products Services Total Bengaluru 19 5 24 Mumbai/Pune 10 2 12 NCR 5 8 13 Chennai 7 2 9 Hyderabad 5 3 8 Others 6 5 11 52 25 seleCTIon FrAmeWork NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 6

key Trends And AnAlysIs – A survey For emergIng ComPAnIes

emergIng ComPAnIes To FoCus on revenue groWTh And TAlenT AddITIon In ThIs yeAr NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 8

emergIng ComPAnIes’ ThrusT Is on InvesTmenTs: sTrATegIC buT CAuTIous NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 9

IndIA mArkeT – key FoCus: AggressIve PlAns usd 0-5 mIllIon FundIng: key PrIorITy NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 10

observed Trends In ProduCTs: FoCus AreAs observed InvesTmenT Trends In In Cloud servICes: ComPuTIng: FoCus FoCus AreAs AreAs NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 11

jury members

Ajay Dhir, Group Chief Alok Mittal, General Dr Anand Deshpande, Anil Bakht, MD, Information Officer, Partner, Cannan Founder & CMD, Eastern Software JSL Ltd. Partners Persistant Systems Systems Diwakar Nigam, Krishnakumar Navyug Mohnot, Pari Natrajan, Managing Director, Natarajan, CEO & Founder, CEO, Zinnov Newgen Software CEO & Managing QAI India Technologies Director, MindTree Ltd. Sanjeev Aggarwal, Sharad Sharma, Vijay Anand, Entrepreneur, Founder Co-Founder, Helion Chair – NASSCOM, Proto.in, The Startup Product Forum Guy! NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 13

nAssCom emerge 50 For 2010

nAssCom emerge 50 For 2010 start-ups 15 number of location or headquarters Products 9 Bengaluru Companies 16 NCR 10 Mumbai/Pune 9 Chennai 5 emerge Indore 2 services 7 50 Ahmedabad Hyderabad 2 1 Mohali 1 Panchkula 1 Secunderabad 1 Kolkata 1 growth 10 Visakhapatnam 1 markets 9 NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 15

emerge 50: sTArT-uPs Company name headquarter year of Inception Company Website sub-Category organisation head Aetas Technologies Bengaluru 2008 www.lifeblob.com Social Photo Sharing Pranav Bhasin, CEO Cheese Corporate Care Bengaluru 2008 www.cheesecare.com UI Design Services Himanshu Sahani, CEO CMO Axis Chennai 2008 www.cmoaxis.com Marketing Process Vinod Harith, Founder & Director CoCubes.com Gurgaon 2007 www.cocubes.com Hiring Platform Harpreet Grover, Co-Founder & CEO Eko India New Delhi 2007 www.eko.co.in Financial Transaction Platform Abhishek Sinha, CEO Expert Voicetap NOIDA 2009 www.voicetap.in Knowledge Engine Mrigank Tripathi, Founder & CEO Green Quotient Systems Chennai 2009 www.gquotient.com Green ICT Solutions Madhavan Srinivasan, Co-Founder & CEO Gridbots Technologies Ahmedabad 2007 www.gridbots.com Robotics Pulkit Gaur, CTO HashCube Technologies Bengaluru 2009 www.hashcube.com Social Gaming Deepan Chakravarthy Natrajan, Co-Founder Highbar Technologies Mumbai 2009 www.highbartechnologies.com IT Solution for Infrastructure Satish Pendse, President Indrion Technologies Bengaluru 2007 www.indrion.co.in Infrastructure Automation Uma Mahesh Saraswatula, CEO Le Travenues (iXigo.com) Gurgaon 2007 www.ixigo.com Travel Search Engine Aloke Bajpai, CEO Smart Guard Systems Ahmedabad 2007 www.smartguardsystems.com IP Surveillance Systems Gurudas Parwani, CEO Vidteq Bengaluru 2008 www.vidteq.com Video Map Technology Chandra Thimmannagari, Co-Founder Zifo Technologies Chennai 2008 www.zifotech.com IT Services in e-Clinical Raj Prakash Govindarajan, Chairman & MD NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 17

emerge 50: ProduCTs Company name headquarter year of Inception Company Website sub-Category organisation head 8KMiles Web Services Chennai 2008 www.8kmiles.com On-demand Resources Suresh V Chari, Founder and CEO Estel Technologies Gurgaon 1995 www.esteltelecom.com Mobile Commerce Raj Hajela, CEO Intellicus Technologies Indore 2004 www.intellicus.com Business Intelligence Pankaj Mittal, CTO MangoSpring Pune 2007 www.mangospring.com Collaboration Vishwa Malhotra, CTO Medsynaptic Pune 2004 www.medsynaptic.com Teleradiology Solutions Ashish Dhawad, CEO Sanovi Technologies Bengaluru 2002 www.sanovi.com Disaster Recovery Subramaniam Parameshwaran, CEO Srishti Software Bengaluru 2005 www.srishtisoft.com Web Content Management Ajay Shankar Sharma, CEO TeleDNA Communications Bengaluru 2001 www.teledna.com M-VAS Infrastructure Praveen Nallapothula, CEO & MD Webaroo Technologies Mumbai 2005 www.smsgupshup.com Mobile Social Network Beerud Seth, CEO emerge 50: groWTh Company name headquarter year of Inception Company Website sub-Category organisation head CtrlS Datacenters Hyderabad 2007 www.ctrls.in Datacentre P Sridhar Reddy, Chairman & MD Cybage Software Pune 1995 www.cybage.com Software Services Arun Nathani, CEO & MD G-Cube Webwide NOIDA 2000 www.gc-solutions.net e-Learning Solution Manish Gupta, CEO Indus Net Technologies Kolkata 2002 www.indusnet.co.uk Internet Consulting Abhishek Rungta, Founder/CEO InfoBeans Systems Indore 2000 www.infobeans.com Content Management Services Avinash Sethi, MD Kuliza Technologies Bengaluru 2006 www.kuliza.com Mobile Application Development Anand Anand, CEO Nexsus Techno Solutions Mumbai 2004 www.nexsussolutions.com Call Recording Solution Shanto Mittra, Director – Technical Sapple Systems NOIDA 2007 www.sapple.co.in IT Services Parag Phukan, CEO Soft Prodigy Mohali 2006 www.softprodigy.com Product Development Amandeep Bathla (MD) SpadeWorx Pune 2006 www.spadeworx.com Product Engineering Anil Pagar (MD & CEO) NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 19

emerge 50: servICes Company name headquarter year of Inception Company Website sub-Category organisation head ASM Technologies Bengaluru 1992 www.asmltd.com Software Services Rabindra Srikantan, MD EDC Creative Technology Bengaluru 2000 www.edcindia.com Web Solutions Ravi Kumar, CEO GreyB Consultancy Panchkula 2007 www.greyb.com Patent & IP Services Deepak Syal, Director GST IT Services Gurgaon 2003 www.groupsoft.in IT Services for Retail Siva Rangaswamy, CEO Online Recharge Services Gurgaon 1990 www.rechargeitnow.com Online Recharge Services Sharat Jain, CEO Pathpartner Technology Bengaluru 2006 www.pathpartnertech.com Design Services Tushar K Adhikary, Co-Founder & VP-Operations Smart Cube NOIDA 2003 www.thesmartcube.com Research & Consulting Sameer Walia, MD emerge 50: mArkeTs Company name headquarter year of Inception Company Website sub-Category organisation head ACN Infotech Visakhapatnam 2000 www.acninfotech.com BPM Chaman Baid (CEO) Aujas Networks Bengaluru 2008 www.aujas.com Risk Management Services Srinivas Rao Mahankali (Co-Founder & CEO) Crederity Info Bengaluru 2007 www.crederity.com Identity Verification Rakesh Antala (Co-Founder & CEO) DesignTech Systems Pune 1998 www.designtechsys.com PLM Solutions Vikas Khanvelkar (MD) Greytip Software Bengaluru 1994 www.greytip.com HR/Payroll Solution Girish Rowjee (CEO) iCreate Software Bengaluru 2006 www.icreate.in Business Intelligence Vivek Subramanyam (CEO) Intense Technologies Secunderabad 1990 www.intense.in Information Management Shastri C K (Chairman & MD) iWeb Technology Mumbai 2005 www.iweb.co.in Vertical/Horizontal Ketan Trivedi (CEO) Products Sunsmart Technologies Chennai 2005 www.sunsmart.co.in Vertical Products P M Sundara Rajan (CEO) NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 20

emerge 50 – The leAgue oF Ten

emerge 50: The leAgue oF Ten For 2010 (In Alphabetical order) A b C d 8kmIles CoCubes.Com eko IndIA FInAnCIAl exPerT voICeTAP Web servICes servICes TeChnologIes ProduCT sTArT-uP sTArT-uP sTArT-uP e F g h grIdboTs le TrAvenues medsynAPTIC srIshTI soFTWAre TeChnologIes TeChnology APPlICATIons (IxIgo.Com) sTArT-uP sTArT-uP ProduCT ProduCT I j TelednA WebAroo CommunICATIons TeChnologIes ProduCT ProduCT NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 22

8kmIles Web servICes PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.8kmiles.com A provider of on-demand talent pool and computing infrastructure 8KMiles leverages Cloud Computing to enable a new delivery model for Headquarter: Chennai to enable a distributed development platform that blends talent software services. 8KMiles provides a virtual computing environment to Year of Inception: 2008 marketplace with collaboration tools and cloud infrastructure. deliver on-demand crowd sourcing of outsourcing services and delivery of projects. The solution looks to bring a structure to the freelance model. Total Employees (2010): 16 CATegory Key Customer foCus The company’s goal is to make remote service delivery easy, secure, reliable and transparent. Product Global small and medium sized businesses. 8KMiles has set up a strategic partnership with Amazon Web Services and also partners with Microsoft to offer licensed software in a pay-for- use model on virtualised systems. CoCubes.Com ComPAny deTAIls Company Brief Key HigHligHts www.cocubes.com A provider of a SMS-enabled online platform for connecting colleges, CoCubes.com enables companies to deliver clear recruitment Headquarter: Gurgaon companies and students, it also serves as a student engagement and communication to authenticated and complete student database Year of Inception: 2007 campus hiring platform. of registered colleges and uses a SMS-enabled placement and communication system to manage students and increase college Total Employees (2010): 26 CATegory Key Customer foCus visibility and placements. The aim of CoCubes.com is to reduce cost, increase reach and student Start-up Colleges and companies for campus recruitment. engagement for the companies and help Tier 2 colleges differentiate themselves. The company has the opportunity to bring online the 17,000+ colleges of India at one single place for campus recruitment and engagement. NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 23

eko IndIA FInAnCIAl servICes ComPAny deTAIls Company Brief Key HigHligHts www.eko.co.in A financial transaction platform delivering basic banking services EKO is currently supported by grant funding from CGAP technology Headquarter: New Delhi through mobile access devices by connecting mobiles and programme, which is co-founded by Bill & Melinda Gates Foundation and Year of Inception: 2007 banking infrastructures. is growing rapidly. EKO has a customer base of 70,000+ across 11 districts in NCR, Bihar and Jharkhand. Today, EKO acquires about 500 customers Total Employees (2010): 40 CATegory Key Customer foCus a day and processes transactions of over INR 10,00,000 a day including remittances of over INR 30,000 a day. Product Rural/urban un-banked population in India. It currently has a tie-up with State Bank of India and allows account deposits, withdrawals and money transfer at next door grocer and payment processing for instant small value transactions. exPerT voICeTAP TeChnologIes PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.voicetap.in A company providing knowledge engine to connect knowledge seekers Voicetap has connected over 2,100 seekers to experts till date in the Headquarter: NOIDA with experts over various medium, including textual chat or voice. areas of education and career, finance, health and others and has added Year of Inception: 2009 a marquee off corporates to its client base including NIIT, Aptech, Career Total Employees (2010): 9 Key Customer foCus Launcher, Landmark Insurance, among others. Voicetap has also received seed funding of SGD 1 million from a Singapore CATegory: Start-up Individuals and corporates to connect over voice according based consortium and has been recognised for its technology and to requirements. business model. NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 24

grIdboTs TeChnologIes PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.gridbots.com A robotics company that makes robots for Indian conditions Gridbots is currently incubated at IIM Ahmedabad’s business incubator Headquarter: Ahmedabad for day-to-day domestic activities, industrial activities and CIIE for innovation in robotics and machine vision technology – and is also Year of Inception: 2007 imparting education. supported by the Department of Science and Technology – Government of India. CATegory Start-up Key Customer foCus The vision of the company is to make robotics a part of day-to-day life and to build machines that are more intelligent, efficient and save Robots for consumer, education, industrial and military applications time. Gridbots currently designs robots for Indian conditions and sells at in India. Indian prices. le TrAvenues TeChnology PrIvATe lTd. (IxIgo.Com) ComPAny deTAIls Company Brief Key HigHligHts www.ixigo.com A fast growing online and mobile travel search engine allowing users to iXigo.com has rapidly grown from the time of its inception and has been Headquarter: Gurgaon search across multiple sites and book directly on the transactional site. recognised as India’s leading travel search engine. It has grown organically Year of Inception: 2007 to 800,000+ visits and 1.5 million searches per month (as of May 2010). Total Employees (2010): 18 Key Customer foCus iXigo.com is now planning to expand to other geographies for faster growth and is including products for tours, packages, activities lead CATegory Advertisers, OTAs/booking sites and travel suppliers. generation to offline travel agents as well as applications for various Start-up mobile platforms. NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 25

medsynAPTIC PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.medsynaptic.com A provider of tele-radiology solutions, which allows transfer of images on Medsynaptic has grown rapidly over the last three years and has set Headquarter: Pune very low bandwidth for providing remote diagnosis to clients anywhere. up strategic partnerships with companies such as Wipro and TCS and Year of Inception: 2004 currently supplies to Philips, Siemens, Carestream, Konika, Fujifilm, etc. Total Employees (2010): 80 Key Customer foCus It has recently won the Indian Navy’s order for eight hospitals. Most of the revenues currently come from the domestic market in India. However, CATegory Medical OEMs, equipment re-sellers, hospitals, clinics, diagnostic centres the company is now focusing on tapping the markets in Middle East Asia, Product and doctors. Africa and South East Asia. Medsynaptic has won various IPRs including patented eXray Film Digitizer and xImager. srIshTI soFTWAre APPlICATIons PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.srishtisoft.com Srishti Software has transformed from a pure services company to a pure A software product company in the space of web content management Headquarter: Bengaluru product company over the years and has grown rapidly over the last three and healthcare with focus on total data/information needs of years. It currently provides technology solutions in the twin areas of Year of Inception: 2005 the customers. web content management and healthcare anchored around its products Total Employees (2010): 127 Kreatio and PARAS. CATegory Key Customer foCus Reconstituted in the year 2005, with offices in Bengaluru, Delhi, Mumbai Product Web content management (media and online publishing) and London, the company is now expanding into markets such as US, UK, and healthcare. India, Middle East, Africa and East Asia. NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 26

TelednA CommunICATIons PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.teledna.com An emerging telecom product company providing Mobile VAS As a local Indian telecom product company, TeleDNA is transforming VAS Headquarter: Bengaluru infrastructure to mobile telecom service providers. infrastructure products like messaging, location-based, cell broadcast Year of Inception: 2001 and mobile service/application delivery platforms. Total Employees: 196 Key Customer foCus TeleDNA launched mZone – application for the mobile subscribers that can help them upload pictures or video clips with ease from their CATegory Telecom companies in India, US, UK, Mauritius, Italy, Lebanon, mobile phones on to Internet. It also was the first company to deploy Product Nigeria, etc. full-fledged VAS infrastructure (MMSC) in Asia and also launched full fledged SDP to support service management and Live TV in the first 3G network of India. WebAroo TeChnologIes PvT. lTd. ComPAny deTAIls Company Brief Key HigHligHts www.smsgupshup.com A mobile enabled social messaging platform tailored to provide a SMS GupShup, the flagship product of Webaroo, currently boasts of a Headquarter: Mumbai platform to consumers/businesses and enables personalised, two-way user base of 32 million and 3 million publishers in just four years and has Year of Inception: 2005 communication via mobile and online. emerged to be one of the largest social messaging platforms in India. Total Employees (2010): 116 SMS GupShup has won several accolades and recognitions including CATegory Key Customer foCus the one from Forbes, Mobile Marketer and The Wall Street Journal in the past. Product Consumers and businesses for social networking through SMS. NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 27

300+ to 500+ in 3 years It’s all about growth and performance. Growth in the software product industry and performance for your company that truly results in superior revenues and margins. Little wonder then that the number of companies who have joined the bandwagon have virtually doubled in just three years. This year’s edition of the NASSCOM Product Forum slated for November 10 and 11 in Bangalore brings together start-ups, technology leaders, product visionaries and a pool of people who have tasted success and share their experiences. Don’t miss it if you are in or intend to be in the product space International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi 110 021, India T 91 11 2301 0199 F 91 11 2301 5452 research@nasscom.in www.nasscom.in For more details visit: www.nasscom.in/productconclave

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NASSCOM EMERGE 50 - The League of Ten

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NASSCOM EMERGE 50 - The League of Ten — Presentation Transcript