Searchlinqs General information


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Searchlinqs General information

  1. 1. Where Internet Advertising Starts!
  2. 2. Searchlinqs Inc. Who is Searchlinqs? <ul><li>Searchlinqs is a leading Canadian Internet advertising company offering vast online expertise while specializing in driving qualified leads to businesses targeting global consumers and businesses. </li></ul><ul><li>Searchlinqs specializes in providing marketing solutions focusing on: </li></ul><ul><li>► Search Engine Placement (Paid or Sponsored) </li></ul><ul><ul><ul><ul><li>► Search Engine Optimization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>► Display Advertising </li></ul></ul></ul></ul><ul><ul><ul><ul><li>► Web site Design & Content Development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>► Social Media advertising (Facebook & Youtube) </li></ul></ul></ul></ul>Our objective is to measure each and every marketing campaign while ensuring a maximum ROI ( R eturn O n I nvestment) for our clients and their online marketing campaigns.
  3. 3. Searchlinqs Inc. Why do business with Searchlinqs? Our service, expertise, analytics & software are what separates Searchlinqs from its competitors. ► Searchlinqs certified account managers (Google, Yahoo! & MSN) successfully manage a diverse range of budgets and clients from $750/Month to $70,000/month enterprise clients ► Our daily interaction with the search engines coupled with our proprietary software allows us to maximize our clients campaign and budgets while exceeding their expectations. ► Our flexible contracts & payment structure ► Searchlinqs specialists managing your business allow you to focus on your business growth and core expertise ► The diversity in our team allows Searchlinqs to explore all angles when designing & executing online solutions. Using all analytical tools at our disposal the Searchlinqs account management team can track measure and make real time changes to optimize your account. ► Searchlinqs vision and culture of driven results and customer focus, creates an environment where client success matters and is achieved.
  4. 4. <ul><li>Over 200+ active customers across North America </li></ul><ul><li>20+ full time employees </li></ul><ul><li>Recognized by the major search engines as a leading search engine marketing company </li></ul><ul><li>Numerous affiliations with organizations including the CAPS & SOHO </li></ul><ul><li>Fully qualified and certified account managers </li></ul><ul><li>All SEO staff undergo mandatory training and certification through accredited search engine training programs </li></ul>Our Qualifications Searchlinqs Inc.
  5. 5. Searchlinqs Inc. Our winning methodology
  6. 6. Our Services <ul><li>Search Engine Marketing </li></ul><ul><ul><li>(SEP) Search Engine Placement </li></ul></ul><ul><ul><ul><li>Revenue model based on impressions and clicks. </li></ul></ul></ul><ul><ul><ul><li>Ads displayed on Google, Yahoo, MSN search engines. </li></ul></ul></ul><ul><ul><ul><li> and search engines also available. </li></ul></ul></ul><ul><ul><ul><li>Flexible keyword selection. </li></ul></ul></ul><ul><ul><ul><li>First page placement - Guaranteed </li></ul></ul></ul><ul><ul><li>(SEO) Search Engine Optimization / Natural / Organic Listings </li></ul></ul><ul><ul><ul><li>Ads displayed in body of search pages </li></ul></ul></ul><ul><ul><ul><li>Strong residual revenues </li></ul></ul></ul><ul><ul><ul><li>Highly profitable (no (CPC) Cost Per Click) </li></ul></ul></ul><ul><ul><ul><li>Long term process with long term benefits </li></ul></ul></ul><ul><ul><ul><li>Complements search campaigns by reducing CPC </li></ul></ul></ul>
  7. 7. <ul><li>Banner / Display Advertising </li></ul><ul><ul><li>Excellent for brand recognition </li></ul></ul><ul><ul><li>Increases clicks to client’s site when combined with a search campaign </li></ul></ul><ul><ul><li>Works in conjunction and in support of clients’ promotions and/or corporate branding </li></ul></ul><ul><li>Strategic Web Design & Content Development </li></ul><ul><ul><li>Complements search engine marketing </li></ul></ul><ul><ul><li>Quality landing pages increase conversions </li></ul></ul><ul><ul><li>Higher quality score = Lower cost per click </li></ul></ul><ul><ul><li>Landing pages are re-designed and content written to increase visitor engagement </li></ul></ul>On average, exposure to a display ad increases trademark searches by 26%. Source: Comscore Our Services, continued
  8. 8. <ul><li>Social Marketing </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Embed text and display ads on videos and search results. </li></ul></ul></ul><ul><ul><ul><li>Strategically market existing video content to your target market. </li></ul></ul></ul><ul><ul><ul><li>Mass market large audiences or target specific channels. </li></ul></ul></ul><ul><ul><ul><li>Heavy brand exposure and increased market penetration. </li></ul></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Create a custom company profile or display ads (text or image) across the network. </li></ul></ul></ul><ul><ul><ul><li>Reach over 130 million active users. </li></ul></ul></ul><ul><ul><ul><li>Demographic targeting options and real-time performance tracking. </li></ul></ul></ul>Our Services, continued
  9. 9. <ul><li>Campaigns are monitored daily to ensure optimal exposure. </li></ul><ul><li>Traffic reports and tracking methods are used to update and improve on ineffective areas of your campaign in order to increase market penetration and maximize your ROI. </li></ul><ul><li>Reports are provided upon request and during consultations. </li></ul>Reporting and Tracking
  10. 10. Available Tracking Options Purchases Shopping Cart Products Conversions & Averages Conversions & Averages Conversions & Averages Revenue Carts Sales Cycle Orders Cart Views Days Before First Purchase Units Cart Additions Days Since Last Purchase Campaigns Cart Removals Visit Number Conversions & Averages Checkouts Daily Unique Customers Tracking Code Customer Loyalty Monthly Unique Customers Campaigns Custom Insight Events Yearly Unique Customers Campaign Elements Visitor Profile Technology Finding Methods Countries Browsers Referring domains Languages Operating Systems Original Referring domains Time Zones Monitor Resolutions Search Engines States Commerce Custom Insight Search Keywords ZIP/Postal Code Site Path Domains Entry Pages   Original Entry Pages     Pages per Visit     Time Spent on Site     Content Groups    
  11. 11. … and more! Our Distribution Network
  12. 12. Searchlinqs Inc. 200+ Companies rely on Searchlinqs’ expertise to drive qualified traffic to their website Our Clients
  13. 13. PPC / SEP <ul><li>What is PPC? </li></ul><ul><ul><li>Pay per click ( PPC ) is an Internet advertising model used on search engines (Google, Yahoo!, MSN, ASK, etc…), advertising networks , and content websites, such as blogs , where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market . </li></ul></ul><ul><ul><li>Can be set to run for any given time period </li></ul></ul><ul><ul><li>Budget based, covering a broad range of keywords </li></ul></ul><ul><ul><li>Cost Report upon request </li></ul></ul>
  14. 14. <ul><li>What is SEO? </li></ul><ul><ul><li>Search Engine Optimization (SEO) is a process by which a website is developed so that it will appear as the &quot;natural&quot; response to a search engine query. </li></ul></ul><ul><ul><li>SEO is a long term process that has long term benefits </li></ul></ul><ul><ul><li>Well optimized sites also impact positively on Search Engine Placement (SEP) and Pay Per Click (PPC) campaigns. </li></ul></ul><ul><ul><li>An increase in quality score will reduce the cost per click (CPC) of relevant search terms. </li></ul></ul>Search Engine Optimization Code Content Reputation Optimized website
  15. 15. SEO / SEP SEO (Natural) PPC/SEP (Paid)
  16. 16. Searchlinqs offers the flexibility to customize your campaign according to your specific marketing goals and needs. Our team will work closely with yours to ensure that your campaign goals are achieved and it is our commitment to provide you with a ‘worry-free’ experience. Searchlinqs would like to thank you for the opportunity and we look forward to working with you. Thank You
  17. 17. 416.848.4380 ext.301 Phone (local) 416.826.4811 Mobile 416.848.4381 Fax (local) 1.866.91LINQS (54677) ext.301 Phone 1.866.93LINQS (54677) Fax [email_address] Email Contact Information