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history,type of marketing concepts,old and new concept of marketing and impact of marketing

history,type of marketing concepts,old and new concept of marketing and impact of marketing

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  • Marketing is management processes for identifing,anticipting and satisfying consumers’ reqirements profitably

Transcript

  • 1. MARKETING AVINASH KUMAR
  • 2. STRUCTURE
    • Compare alternative definition of marketing
    • Exchange processes
    • Marketing mix or 4P’s
    • Function of marketing
    • Importance of marketing
    • Marketing concepts
    • View on old and new marketing concept
    • Impact of modern marketing
  • 3.
    • “ Marketing is management processes for identifing,anticipting and satisfying consumers’ requirements profitably”
    Alternative definitions of marketing “ the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  • 4. Exchange process PRODUCTIION ERA Sale ERA marketing ERA 1930 1950 present Industrial revolution
  • 5. Marketing mix
    • Product PRICE PLACE PROMOTION
  • 6. product
    • Product is anything that is capable to satisfying customer satisfying.
    • A package of benefits.
    • Product are designed to match needs.
  • 7. product
    • Quality
    • Features
    • Option
    • Style
    • Brand name
    • Packaging
    • Sizes
    • After sale service
    • Warranties
    • Returns
    • And more
  • 8. PRICE
    • Pricing is key is to correlated its pricing strategy with its product position in market.
    • Pricing is sum of all value that consumers exchange for the benefits of having or using product or services or idea .
    • Pricing key is only the element in mix concept that broad revenue.
  • 9.
    • Involves getting product form manufacturer to ultimate consumes
    • It is interface between the producer and customers
    • Distribution channels
    Place
  • 10.
    • Marketing communication-now the product communication to market.
    • Can use media
    • Dealer sale incentive contest
    • Trade show
    • Press release
    promotion
  • 11. FUNCTION OF MARKETING
    • Cundiff and still have described functions into three categories as follow
    • 1.Mechandizing functions
    • 2.Physical distribution and functions
    • 3.Auxiliary functions
  • 12.
    • Its deliver to increasing standard of living to the society.
    • Decrease in distribution cost.
    • Increasing employment opportunities.
    • Increasing national income.
    Importance of marketing to society
  • 13. Importance of marketing to Indian economy
    • Balanced growth of country
    • Increase national income, per capita income, sale of goods, export and profits.
    • Development of warehousing, packing industries, banking, new media.
  • 14. Importance of marketing to company
    • Helpful in planning and desion making
    • Increase in profit
    • Helpful in communication between society and business
  • 15. Marketing concepts ( Exchange concept )
    • Exchange concept is central idea of marketing where seller and buyer exchange of values.
    • A proper scrutiny of marketing processes then we will find that marketing is much broader than the exchange process
    • Its cover all distribution aspect and price mechanism.
  • 16. Production concept
    • Its hold products with low price and easily available products.
    • Focused on production to achieve the efficiency of production .
    • Its exist when demand exceeds supply.
    • In other ways production concept is fail to serve are right marketing philosophy for the enterprise
  • 17. Product concept
    • Its hold customers favors quality, performance, innovation features etc.
    • Product concepts seeks to achieve result via product excellence. And emphasis on quality assurance
    • Myopia when organization love product its leads to marketing myopia because the focus is on product rath er the custo mers needs
  • 18. Selling concept
    • Its all about undertakes an aggressive selling and promotion effort.
    • Mass production and distribution
    • According to concepts public often identifies marketing with hard selling and advertisement .so profit through hard selling
  • 19. Marketing concept
    • Its start with consumer want and end with satisfaction of those wants.
    • It is rest on four pillars and they are target market, costumer need, integrated marketing and profitability
    • Profit through consumer satisfaction.
  • 20. Social marketing
    • It hold analysis target market and know and customers need.
    • Societal marketing concept build social and ethical consideration into marketing practices.
    • Profit through the human satisfaction.
  • 21. Old marketing and New marketing concept
  • 22. Old concept or production oriented concept
    • Its stresses upto production.
    • Its all about physical distribution of good and service from producer to consumer.
    • Its start after good produced and ends after good have been sold.
    • It does not provide any allied activity of marketing .
    • The ultimate object of marketing is to maximize the profit by maximize the sales.
  • 23.
    • According to this concept customer is king, customer satisfaction is prime object of an enterprise.
    • Need and want of customer must be identified properly and deeply
    • Production accordance the need and wants.
    • All resources must utilized to the best extent so minimized the cost of production
    New marketing concept or customer oriented concept
  • 24. Impact of modern marketing
    • Helping in production development
    • More social satisfaction
    • Impact towards national economy
  • 25. If You have any question