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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
“ Marketing is management processes for identifing,anticipting and satisfying consumers’ requirements profitably”
Alternative definitions of marketing “ the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Exchange process PRODUCTIION ERA Sale ERA marketing ERA 1930 1950 present Industrial revolution