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Web Team Retreat

Web Team Retreat



Redesign agenda

Redesign agenda



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    Web Team Retreat Web Team Retreat Presentation Transcript

    • Web Redesign Retreat
      Aug. 19, 2010
    • Agenda
      Discussion of redesign project goals – why are we talking about this?
      Competitive analysis – how have websites changed since 2004?
      Potential features
      Preview of Ektron version 8
      Logins / personalization
      JUF News
      Advertising on juf.org or juf.org/news
      Private JUF Board microsite
      DMS integration
      Next steps
    • Discussion of redesign project goals
    • Strategic objectives of the JUF/JF website
      Advance JUF brand recognition and enhance the image of JUF in the community.
      Promote the JUF Campaign and encourage new and/or increased giving.
      Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.
      Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.
      Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
    • Website as Part (not all) of eCommunicationsMix
    • Website as Part (not all) of eCommunicationsMix
    • Our ideas
      Simplified layout with a clear focus
      Small number of prominent calls to action
      Streamlined navigation
      Some updated content
      Multimedia and Flash
      Social media
    • Simplified layout with clear focus
    • Simplified layout with clear focus
    • Simplified layout with clear focus
    • Prominent calls to action
    • Prominent calls to action
    • Prominent calls to action
    • Prominent calls to action
    • Streamlined Navigation
    • Some updated content
      Annual report
      Listings of Board and Key Staff
      Audited Financials
      Mission/goals, plan for achieving them, progress to date
    • Some updated content
    • Some updated content
    • Multimedia
    • Multimedia
    • Flash
    • Flash
    • Social Media
    • Social Media
    • Logins
    • Logins
    • Other ideas
      Improved performance
      Better treatment of upcoming events
      More autonomy for microsites
      Incorporation of JFNA content
      High Holidays
      Annual Campaign
      iPhone app?
      The Web Is Dead. Long Live the Internet
    • Preview of Ektron 8
      Blog, Forums
      Member profile, Community Groups, Directory
      MessageBoard Comments
      Facebook login
      Workarea is Javascriptinstead of ActiveX
      PageBuilder. Widgets and Exchange (Ektron code community)
    • JUF News
    • Advertising
    • Private JUF Board microsite
      Security considerations
      Password policy
      Other private microsites
      Chicago Board of Rabbis
      Write On
      Jewish Women’s Foundation
    • DMS Integration
      User logins
      DMS ID as custom field
      Pre-populate registration forms?
      Personalized content?
      Post facto matching
    • Next steps
      Summarize meeting
      Clarify objectives and project scope
      More thorough Ektron v8.01 feature/widget review
      Prepare project plan and timeline
      Paper prototype of homepage and navigation
      Approval by Web Team and Staff Cabinet?
      Translation to HTML and implementation in Ektron
      Install Ektron v8.01, SQL Server 2008, Visual Studio 2010, etc.
      Failover solution
      Upgrade current website from Ektron v7.5 to Ektron v8.01 and test
      DMS integration?
      Communications plan
      Internal training