Staff cabinet 20110302
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Staff cabinet 20110302

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  • 4Q: 1. Based on today's visit, how would you rate your site experience overall? 2. Which of the following best describes the primary purpose of your visit? 3. Were you able to complete the purpose of your visit today? 4. What do you value most about the www.juf.org website?
  • Four main pain points: Website design out-of-date. Last Staff Cabinet meeting = 11/18/2005, website launched 05/13/2007. Style of website homepages has changed. Content hard to find Homepage is compartmentalized, not integrated. We want to do a better job of giving the website visitor an accurate impression of what JUF is about overall Hard to know who to go to for what
  • Strategic objectives remain unchanged.
  • Cycle through 4 versions of homepage slideshow Slideshow. Can be programs, JUF News articles, video, etc. Also can be single image, e.g. emergency or EOY Large homepage buttons Now at juf.org Social media icons Register/Log-in
  • Old wrapper = top, left, and bottom. Left navigation would often interfere or be confused with microsite content.
  • Taxonomy is not final  still want to do user testing

Staff cabinet 20110302 Staff cabinet 20110302 Presentation Transcript

  • juf.org Redesign Presentation to Staff Cabinet 03/02/2011
  • Process
    • Research into latest website best practices and design trends
    • Analysis of web metrics and voice-of-customer data
    • Website Steering Committee kickoff retreat
    • Taxonomy review and card sorting exercises
    • Iterative design process over more than four meetings with Website Steering Committee
  • Project Goals
    • Simplified homepage with clearer focus and prominent calls to action
    • Streamlined navigation
    • Improved process for updating homepage content
    • More flexibility for unique microsite design while maintaining overall JUF brand
    • my.juf.org
  • Strategic objectives of the JUF/JF website
    • Advance JUF brand recognition and enhance the image of JUF in the community.
    • Promote the JUF Campaign and encourage new and/or increased giving.
    • Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.
    • Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.
    • Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
  • Homepage Current Proposed
  • Wrapper Current Proposed
  • Microsite Page Current Proposed
  • Navigation and Taxonomy
  • Discussion
  • Backup Slides
  •  
  • Website, May 8, 1999
  • Website, May 8, 1999
  • Current Website
  • Current Website