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Retrospective2

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  • 1. Web Metrics Review
  • 2. Timeline Nov-04 Lyris ListManager Jun-12 May-07 JUF Redesign #1 Jul-12 SharePoint Boards and Committees OyChicago’s 36 Under 36 Apr-08 OyChicago Aug-12 Living Jewishly Mar-10 Uptown Café web application Aug-12 Mitzvah Mania web application Mar-10 Write On for Israel Aug-12 RJD microsite Events Database Sep-12 Annual Report microsite Aug-10 Social media Sep-12 Logisoft Mar-11 Turnaround web application Sep-12 Missions web application Mar-11 iDays Mobile Website Feb-13 About JUF iPad app Apr-11 YLD Feb-13 Canto Cumulus Jul-11 Illinois Refugee Social Services web application May-13 Missions microsite Jul-11 Memorials and Celebrations web application Jul-13 CFJE Jul-11 Redesign #2 Jul-13 Mobile donate Aug-11 Gilad Shalit microsite Jul-13 OyChicago’s 36 Under 36 Nov-11 Teens microsite Aug-13 Israel Education Center microsite Apr-12 UChicago Hillel Sep-13 Metro Chicago Hillel Jul-10
  • 3. 8/1/2013 5/1/2013 2/1/2013 11/1/2012 8/1/2012 5/1/2012 2/1/2012 11/1/2011 8/1/2011 5/1/2011 Redesign #1 (May 2007) 2/1/2011 11/1/2010 8/1/2010 5/1/2010 2/1/2010 Tweens, EOY 11/1/2009 8/1/2009 5/1/2009 2/1/2009 11/1/2008 200,000 8/1/2008 5/1/2008 2/1/2008 11/1/2007 8/1/2007 Average Online Traffic per Month Redesign #2 (July 2011) 250,000 Israel Terror Relief EOY 150,000 Visits 100,000 Visitors Pageviews 50,000 0
  • 4. JUF and JUF News Homepages Redesign #2 (July 2011) 35000 30000 25000 20000 15000 JUF News 10000 5000 0
  • 5. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 News Redesign #2 (July 2011) 25,000 20,000 15,000 10,000 5,000 0
  • 6. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 Mission Photos 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 YLD Big Event 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 Big Event Photos 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 YLD Big Event 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 15,000 2/1/2008 12/1/2007 10/1/2007 8/1/2007 YLD 25,000 YLD Redesign (April 2011) 20,000 YLD Big Event YLD Big Event YLD Big Event 10,000 5,000 0
  • 7. Tweens / Teens 60,000 50,000 Teens Redesign (Nov. 2011) 40,000 30,000 Tweens Teens 20,000 10,000 0
  • 8. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 Professionals 12000 10000 Trade Dinners 8000 6000 4000 2000 0
  • 9. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 Refugee Services 14000 12000 10000 8000 6000 4000 2000 0
  • 10. Referrers 2009 2010 2011 2012 2013 0% 10% 20% google / organic 30% (direct) / (none) 40% 50% facebook.com / referral 60% bing / organic 70% 80% yahoo / organic 90% Other 100%
  • 11. 10/1/2013 8/1/2013 6/1/2013 4/1/2013 2/1/2013 12/1/2012 6000 10/1/2012 8/1/2012 6/1/2012 4/1/2012 2/1/2012 12/1/2011 10/1/2011 8/1/2011 6/1/2011 4/1/2011 2/1/2011 12/1/2010 10/1/2010 8/1/2010 6/1/2010 4/1/2010 2/1/2010 12/1/2009 10/1/2009 8/1/2009 6/1/2009 4/1/2009 2/1/2009 12/1/2008 10/1/2008 8/1/2008 6/1/2008 4/1/2008 2/1/2008 12/1/2007 10/1/2007 8/1/2007 Visits from Facebook Israel Terror Relief 5000 4000 3000 2000 1000 0
  • 12. Amount of Online Annual Campaign Payments $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • 13. Mobile Desktop 2009 0.00% 0.29% 97.12% 2011 2013 Tablet 99.71% 2010 2012 Mobile 2.88% 0.00% 92.35% 83.92% 76.39% 7.33% 0.32% 11.27% 17.11% 4.81% 6.50%
  • 14. Mobile Donate Number of Online Payments 250 Amount of Online Payments 350,000 300,000 200 250,000 150 200,000 150,000 100 100,000 50 50,000 0 Aug Sept Oct 2010 92 185 136 2011 107 166 2012 138 2013 139 0 Aug Sept Oct 2010 47,957 91,541 140,913 177 2011 58,208 75,763 293,694 226 164 2012 113,335 114,039 169,972 138 171 2013 189,715 80,839 188,799
  • 15. Average Email Recipients per Month 250,000 200,000 150,000 100,000 50,000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 16. List Membership 20000 18000 16000 14000 12000 Ealert 10000 YLD TOV 8000 6000 4000 2000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 17. 10/1/2013 7/1/2013 4/1/2013 1/1/2013 10/1/2012 7/1/2012 4/1/2012 1/1/2012 10/1/2011 7/1/2011 4/1/2011 1/1/2011 10/1/2010 7/1/2010 4/1/2010 1/1/2010 10/1/2009 7/1/2009 4/1/2009 1/1/2009 10/1/2008 7/1/2008 4/1/2008 OyChicago 160000 140000 120000 100000 80000 Visits 60000 Unique Visitors Pageviews 40000 20000 0

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