Exploring juf's web pages allstaff

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  • Four main pain points:Website design out-of-date. Last Staff Cabinet meeting = 11/18/2005, website launched 05/13/2007. Style of website homepages has changed. Content hard to findHomepage is compartmentalized, not integrated. We want to do a better job of giving the website visitor an accurate impression of what JUF is about overallHard to know who to go to for what
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  • Exploring juf's web pages allstaff

    1. 1. JUF.org 3.0 10/06/2011
    2. 2. Project Goals • Simplified homepage with clearer focus and prominent calls to action • Streamlined navigation • Improved process for updating homepage content • More flexibility for unique microsite design while maintaining overall JUF brand • my.juf.org
    3. 3. JUF Homepage Current Proposed
    4. 4. JUF Microsite Current Proposed
    5. 5. JUF News
    6. 6. Social
    7. 7. Digital Communications Mix 2004 Website E-mail
    8. 8. Digital Communications Mix 2011 Multiple Websites ~50 E-mail Lists Social Media Neodigm (JUF.org, JUFNews.org, YLDChicago.org, OyChicago.com, WOFIChicago.org, ChicagoRabbis.org, easylearngenetics.net)
    9. 9. Multimedia
    10. 10. Photos
    11. 11. Web Applications
    12. 12. Emails • Newsletters • Standalones – If there is a print component, start with Design Dept. – Otherwise, start with Web Team • Acknowledgement cards • Post-event follow-ups (thank you, photos, video)
    13. 13. Mobile
    14. 14. Next steps • Review analytics, user feedback, and user testing for navigation • Microsite redesign • Updates to confirmation emails, incl. social media links and “Add to Outlook” • Facebook, Twitter and YouTube channel design • Mobile app for iPhone and Android • my.JUF.org
    15. 15. Contact • Stefanie: To get the word out about your program or initiative on www.juf.org, www.jufnews.org, JUF News Express, the screens downstairs, social media or www.oychicago.com. • Avi: New website content, functionality, online registration forms, emails
    16. 16. Questions?
    17. 17. May 8, 1999
    18. 18. May 8, 1999
    19. 19. May 2007
    20. 20. Feb. 2008
    21. 21. Feb. 2009
    22. 22. Backup
    23. 23. Strategic objectives of the JUF/JF website 1. Advance JUF brand recognition and enhance the image of JUF in the community. 2. Promote the JUF Campaign and encourage new and/or increased giving. 3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies. 4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning. 5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
    24. 24. Ektron 8.02
    25. 25. Ektron 8.02
    26. 26. Ektron 8.02
    27. 27. Emails Cumulative E-mail Messages Sent 3,000,000 2,500,000 2,000,000 2008 1,500,000 2009 2010 2011 1,000,000 500,000 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

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