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Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
Board presentation v4
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Board presentation v4

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  • Rosh Hashanah greeting, IEC mailings
  • http://www.guidestar.org/news/features/e_phil_survey.jsp.
  • http://www.guidestar.org/news/features/e_phil_survey.jsp
  • Transcript

    • 1. The New juf.org Presentation to the JUF-JF Board June 18, 2007
    • 2. Total Redesign  Design    Content    More professional, unified design Better use of screen real estate Every page rewritten Taxonomy and navigation reworked Technology      Content management system Faster, more powerful databases More sophisticated programming languages Off-site location for disaster recovery Credit cards processed in real-time
    • 3. Strategic objectives of the JUF/JF website 1. Advance JUF brand recognition and enhance the image of JUF in the community. 2. Promote the JUF Campaign and encourage new and/or increased giving. 3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies. 4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning. 5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
    • 4. Design: Homepage
    • 5. Design: Other Pages
    • 6. Content  Organized around user, not departments   Bar/Bat Mitzvah Guide Special attention paid to Donate Page and supporting content    “Because Your JUF Gift” “Why Donate” “Stories Behind the Faces”
    • 7. Technology  Content management system allows us to update website faster, more frequently, and more easily  Departments can make changes directly  Built-in features such as controlled blogs, discussion forums, private content  JTA RSS feed significantly reduces JUF staff time and keeps content more up-todate
    • 8. Integrated Communications Strategy
    • 9. Print Publications  In the electronic age print remains vital  JUF News, the Guide to Jewish Living, JUF's Annual Report, solicitation letters and other collateral, play important roles  Under the integrated approach print messages – from text to graphic design – are orchestrated with electronic vehicles to assure continuity of JUF's messages and successful targeting to key audiences
    • 10. 30 S. Wells Video Monitors  Opportunity to create new, dynamic content for use in multiple settings   Website  E-mail   Monitors in lobby and conference center Print material Integrated better into website, situated in context
    • 11. E-mail  Acquisition and management of email addresses  Targeted messages to distinct audiences  More efforts like the Passover greeting
    • 12. Integrated Communications Strategy Team
    • 13. Building on Success Cumulative Visits Cumulative Page Views 2,000,000 Cumulative Number of Memorials Cumulative Number of Web Payments 4,000,000 1,800,000 1,600,000 3,500,000900 1,400,000 3,000,000800 1,200,000 700 2,500,000 1,000,000 600 600,000 1,500,000400 2001 2002 2,000 1,500 400,000 1,000,000300 1,000 $1,200,000 200,000 200 $1,000,000 500,000 0 100 500 Jan. 0 Feb. Mar. Apr. $800,000 May Jun. Mar. Apr. May $600,000 2005 2006 Jul. Jun. Aug. Sept. Oct. Nov. Dec. Jul. Aug. Sept. Oct. Nov. 2001 2004 2002 2005 2003 2006 2004 2005 2006 $200,000 $0 Feb Mar Apr May Jun Jul 2001 2002 2003 2004 2006 $400,000 Jan 2000 2005 Dec. b Ja nM Fe a r b Ap r M ar M a Ap y r Ju M ay n J Ju ul n Au Ju g lS Au ept g Se Oc pt t N O ov ct N Dec ov D ec 0 Fe Ja n 0 Jan. Feb. 2004 2006 $1,400,000 2003 2005 $1,600,000 2002 2004 $1,800,000 2001 2003 $2,000,000 2,000,000 800,000 500 Cumulative Amount of Web Payments 2,500 Aug Sept Oct Nov Dec
    • 14. What makes a good nonprofit website? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Significant content about cause Information about how donations are spent Easy to use Info about how to get further involved Become member Advocate for cause Volunteer opportunities Visually pleasing Donate online Memorable URL Survey by GuideStar of more than 1,000 newsletter subscribers (2003)
    • 15. What does this mean for you? It takes time! 1.  2 weeks minimum required for all web projects  No more “standard online reservation” 1. To submit an event, go to http://staging.juf.net/staff/events_staff.aspx 2. Several ways to promote your program, e.g. WYLD Beach Blowout  “Now at JUF.org”  “What’s Happening at YLD”  Button in right-hand navigation of microsite  Calendar  Registration page
    • 16. Discussion
    • 17. Backup slides
    • 18. Website, May 8, 1999
    • 19. Website, Oct. 14, 2000
    • 20. Methodology 1. Web Team analyzed current procedures and documented problem areas in current site 2. Researched non-profit websites to determine best practices 3. Benchmarked juf.org against websites of similar and not-so-similar content 4. Staff Cabinet refined Website Strategic goals 5. Identified target audiences for the website and appropriate content for each 6. Developed creative brief that expressed the desired overall tone and style of the site
    • 21. When users engaged with nonprofits online, what did they do?       Search for info about a specific cause: 31% Sign petition: 31% Search for info about a charitable org: 20% Volunteer: 8% Search for a way to donate online: 4% Other: 5%
    • 22. Other Web 2.0 Features        Video Blogs Photo albums Surveys Recurring events RSS (both as a publisher and consumer) Validation on all forms          Variable font size Breadcrumb strip Printer-friendly “E-mail this page” Social bookmarking links Verisign EV certificate Walk photos on Flickr Podcasts on iTunes Google ad
    • 23. Podcasts
    • 24. Podcasts

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