ADHPMD

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ADHPMD

  1. 1. ADHPMD Attention Deficit Hyperactive Product Management Disorder Tuesday, December 27, 11
  2. 2. The Product Team Tuesday, December 27, 11
  3. 3. Product Creation 1. Sit in a coffee place and throw ideas 2.Research the market & identify the pain 3.Define market requirements (MRD) 4.Define product requirements (PRD) 5.Create the wireframes 6.Prototype & validate 7.Design 8.Implementation Tuesday, December 27, 11
  4. 4. You took an idea You defined it You built it Congratulations you’ve got a product! What’s next? Tuesday, December 27, 11
  5. 5. Product Management People’s feedback Bizdev requirements Bugs Competition Technological developments The Roadmap Prioritizing Customers requests Tuesday, December 27, 11
  6. 6. Product Management A/B Testing Hypothesize Test Analyze Improve Tuesday, December 27, 11
  7. 7. Product Management “If you got a gut feeling go to the toilet” 23% conversion 91% conversion A/B Testing Tuesday, December 27, 11
  8. 8. Design & Product The designer is the one that turns those products into beautiful things, right? No! Turn the product definition into something people understand, feel at home in, connect to, return to, talk about and LOVE. Tuesday, December 27, 11
  9. 9. How does it work in a startup? Marketing person, Product manager, UX designer, Graphic designer, Information architect, Front end, Back end, Bizdev, DBA QA, Sales, IT, Analyst = 2 people sitting in a garage with no money to pay anyone else to do the job Q: Tuesday, December 27, 11
  10. 10. Is there a one process for creating products? Is there a “right” person to manage a product? Q: Tuesday, December 27, 11
  11. 11. Random chaotic uncontrolled Impulsive Structured Planned Logical Controlled Schematic Creative Unpredictable Predictable subjectiveObjective We like to tag people. But the real problem is that we tag ourselves! Who are we looking for Tuesday, December 27, 11
  12. 12. I designed this, right? Tuesday, December 27, 11
  13. 13. But I also created this AOL Answers’ moderation system state machine Enabled a single person to moderation a community of millions of unique visitors <HTML> javascript AJAX actionscript HTML5 IOS Android Flash Tuesday, December 27, 11
  14. 14. Why do 99% of product managers come form marketing or R&D background? Q: Why not expand the pool and perspective by growing some of our product talent in the creative departments? Tuesday, December 27, 11
  15. 15. My Product Process 1. Sit in a coffee place and throw ideas 2.Define a tweet long ERD (Emotional Requirements) 3.Open empty photoshop canvas and start mocking 4.Once I FEEL the product is emerging I start speccing 5. As I reach dead ends in the spec I open photoshop again and solve them and so on.... 6.The end result is similar to what you’re used to. A very detailed spec (minus the wireframes) At no stage do I have a full wireframe depiction of product Tuesday, December 27, 11
  16. 16. A few of the hundreds of Familio mocks and how they lead me through the product process This section means little to someone seeing this without my context :) Tuesday, December 27, 11
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  28. 28. Tuesday, December 27, 11
  29. 29. Thank You Tuesday, December 27, 11

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