17-­‐04-­‐2010	
  




 DO’S & DON’TS
 HOW TO COMMUNICATE WITH THE FUTURE AEROSPACE
 EMPLOYEE?



 YVONNE VAN SARK, 16 APR...
17-­‐04-­‐2010	
  




1.RATIO VS EMOTIONS




THE ADOLESCENT BRAIN




                                      2	
  
17-­‐04-­‐2010	
  




           IMPLICATIONS



           • MORE DIFFICULTIES HIGHER
            EXECUTIVE FUNCTIONS

 ...
17-­‐04-­‐2010	
  




2. THRILL ME




THRILL ME




                              4	
  
17-­‐04-­‐2010	
  




HOW TO… ?

•    Look for a mix between
     educational concepts and between
     theory and practi...
17-­‐04-­‐2010	
  




THE IDEAL PROCESS OF MAKING YOUR CHOICE




 Inspiration	
          Information	
     Confirmation	
...
17-­‐04-­‐2010	
  




YOUTH MARKETEER TOM HANKS




                                           7	
  
17-­‐04-­‐2010	
  




           HOW TO…?

           •    Treat them as individuals

           •    Diversity will grow...
17-­‐04-­‐2010	
  




TWITTER WHORE




                               9	
  
17-­‐04-­‐2010	
  




 HOW TO…


•    Set clear rules

•    Make them aware of the constant
     information stream

•   ...
17-­‐04-­‐2010	
  




  BE GOOD AND IT WILL BE TOLD




BE BAD AND IT WILL BE TOLD EVEN
FASTER




                      ...
17-­‐04-­‐2010	
  




SOME EXAMPLES




                             12	
  
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Yvonne van Sark, Youngworks

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Yvonne van Sark, Youngworks

  1. 1. 17-­‐04-­‐2010   DO’S & DON’TS HOW TO COMMUNICATE WITH THE FUTURE AEROSPACE EMPLOYEE? YVONNE VAN SARK, 16 APRIL 2010 1.  RATIO VS EMOTIONS 2.  THRILL ME 3.  CONFIRM ME 4.  DO (‘NT) DISTRACT ME 5.  INSIDE = OUTSIDE 1  
  2. 2. 17-­‐04-­‐2010   1.RATIO VS EMOTIONS THE ADOLESCENT BRAIN 2  
  3. 3. 17-­‐04-­‐2010   IMPLICATIONS • MORE DIFFICULTIES HIGHER EXECUTIVE FUNCTIONS • PLANNING • MAKING CHOICES • ANTICIPATING (LONG TERM V SHORT TERM) X-TRAVEL 3  
  4. 4. 17-­‐04-­‐2010   2. THRILL ME THRILL ME 4  
  5. 5. 17-­‐04-­‐2010   HOW TO… ? •  Look for a mix between educational concepts and between theory and practice •  Make use of the experimental thrive - > competition •  Trial & error ? 3. CONFIRM ME 5  
  6. 6. 17-­‐04-­‐2010   THE IDEAL PROCESS OF MAKING YOUR CHOICE Inspiration   Information   Confirmation   …. BUT REALITY CAN BE VERY DIFFERENT 6  
  7. 7. 17-­‐04-­‐2010   YOUTH MARKETEER TOM HANKS 7  
  8. 8. 17-­‐04-­‐2010   HOW TO…? •  Treat them as individuals •  Diversity will grow •  Show that you learn step by step •  Constant feedback loops •  Inspire them – show the good example •  Cooperate with parents 4.DO (‘NT) DISTRACT ME 8  
  9. 9. 17-­‐04-­‐2010   TWITTER WHORE 9  
  10. 10. 17-­‐04-­‐2010   HOW TO… •  Set clear rules •  Make them aware of the constant information stream •  Pay attention to information stress 5. INSIDE = OUTSIDE 10  
  11. 11. 17-­‐04-­‐2010   BE GOOD AND IT WILL BE TOLD BE BAD AND IT WILL BE TOLD EVEN FASTER 11  
  12. 12. 17-­‐04-­‐2010   SOME EXAMPLES 12  

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