My involvement in innovation in education (ego-wall)
1996 E-Commerce in Marketing theories
(I was marketing professor at ID)
1998 first live internet lecture
(several TV camera’s in lecture room)
1999 ‘Diesrede’: Wijs, Onwijs, Onderwijs
Taskforce E-Learning TUDelft
Streaming, self assessment, group work in learning
platforms, key issues, cases, individual papers
Web CT, Blackboard, new media tours
And still working on it !
What is E-Learning ?
Internet intermediated learning
Any support to education based on electronic devices
E-Mail as means of overcoming distance
To me it is about learning, not about technical stuff
The ‘learning’ is most important, not the teaching
The story about the exams !
commodity knowledge just ICT state of art knowledge traditional classes workshops/ problem based ICT basis teacher coach telling and digitalizing teacher essent. ICT enabler Knowledge transfer After the first lecture, knowledge is a commodity
Learning according Kolb experiment see, feel think experience construct understanding
Compare telephone and e-mail
24 – 7 learning while one hour teaching
Subject and boundaries of the course
Response time is max 24 hours
Questions and answers: communication
Is learning a social process ?
There is a one brain receiving situation !
Environmental or contextual process ?
It helps to construct knowledge
The use of ICT is a means, not an replacement, it is like a book, like a lecture, no differences in social processes
Knowledge transfer process finding telling
Educator Led Learning We want to shift to Learner Led ! LEARNERS Educator
Dimensions of Learning models (3) Learner Led (2) Community Led Learners Trainer Learner Learner Learner Learner (1) Educator Led Trainer Trainer We want to shift to Learner Led ! Learner Library Video Server
Dimensions of Learning models (2) Learner Led Learner Community Led Learners Educator Educator Led Learner Trainer Learner Learner Educator Learner Learner Learner Learner Task Learner Learner Learner Learner Server Task Trainer Library Video Learner Content Based Learning Problem Based learning Learner Library Video Server Trainer
The Case of B2B Marketing Typical learning paths Structure is a no brainer in transferring knowledge 30 % 30 % 30 % A: structure B 1 B 3 B 2 B: grazer C: subjects
The Case of B2B Marketing
Frequent given answers
Trick is to link them to questions
Communication technology Content Context learners experts businesses educators problems -cases WORLD media habits The Case of B2B Marketing
www.kartoo.com Instruments that help learners Kartoo
Stanford Center for Professional Development
The Stanford Center for Professional Development develops and delivers courses, programs and services using telecommunications, multimedia, campus and on-site solutions to support the advanced educational needs of professionals, managers and executives.
Homo Zapiens (by Wim Veen)
Learning is not teaching
Grading is more than examinations
‘ studeerbaarheid’ is about learning
Looking into the future:
No teaching any more ?
Finding somebody that learns you, via YouTube ?
There are now 4900 lectures marketing on-line
Face book community
Media we donot know yet ?
I donot know, I will experiment !
Innovation and education Leaning the educational processes is an innovation in itself Prof. Sicco C. Santema Q & A ?