TRANSITIONING YOUR
APP TO iOS 7
by ANDREW RUDMANN
@arudmann
Easy to misinterpret iOS7 as flat
design. It is most CERTAINLY not.
It is a shift in the way we think about UI
and UX.
Ret...
THIS IS
NOT
FLAT DESIGN
Flat styling is independent of interaction.
Depth exists in the concepts of planes.
UI exists on flat layers and the gaps
between them are created by motion,
animation, and color.
RETHINK THE
PHILOSOPHY OF
YOUR APP
Content used to be chunky,
compartmentalized into pieces, and
unfocused
Now it’s spread out and hyperfocused
across “drilled in” screens.
This occurs everywhere in iOS7.
This occurs everywhere in iOS7.
HOW WE
INTERPRETED
iOS7
DEFERENCE
CLARITY
DEPTH
DEFERENCE
The UI helps users understand and
interact with the content, but never
competes with it.
Our previous app made heavy use of
chrome and forced a very specific style
on the user.
Photo Editing occurred in this ver...
The difference is quite stark.
The background and experience of the
app adapts to your photo.
The photo is ALWAYS in front of the user
and is the focal point of the experience.
CLARITY
Text is legible at every size, icons are
precise and lucid, adornments are
subtle and appropriate, and a
sharpened...
In examining the clarity of our previous
app we noticed a few spots of
confusion that we were sure to tackle
in the iOS7 r...
Avoiding Confusion.
Conveying abstract ideas with clarity.
Simplify. Repeat.
Always improve.
DEPTH
Visual layers and realistic motion
impart vitality and heighten users’
delight and understanding.
To create depth we focused primarily
on a foreground / background
concept.
The photo exists in a space that is very
sparse...
QUESTIONS?
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Transitioning Your App for iOS7

  1. 1. TRANSITIONING YOUR APP TO iOS 7 by ANDREW RUDMANN @arudmann
  2. 2. Easy to misinterpret iOS7 as flat design. It is most CERTAINLY not. It is a shift in the way we think about UI and UX. Rethink the philosophy of your app. Hyperfocus it on the task at hand. Drill into content.
  3. 3. THIS IS NOT FLAT DESIGN
  4. 4. Flat styling is independent of interaction.
  5. 5. Depth exists in the concepts of planes.
  6. 6. UI exists on flat layers and the gaps between them are created by motion, animation, and color.
  7. 7. RETHINK THE PHILOSOPHY OF YOUR APP
  8. 8. Content used to be chunky, compartmentalized into pieces, and unfocused
  9. 9. Now it’s spread out and hyperfocused across “drilled in” screens.
  10. 10. This occurs everywhere in iOS7.
  11. 11. This occurs everywhere in iOS7.
  12. 12. HOW WE INTERPRETED iOS7
  13. 13. DEFERENCE CLARITY DEPTH
  14. 14. DEFERENCE The UI helps users understand and interact with the content, but never competes with it.
  15. 15. Our previous app made heavy use of chrome and forced a very specific style on the user. Photo Editing occurred in this very defined space that was equal parts content and equal parts our app. Our goal was to remove ourselves from the equation and make the experience be entirely about you and your photo.
  16. 16. The difference is quite stark.
  17. 17. The background and experience of the app adapts to your photo.
  18. 18. The photo is ALWAYS in front of the user and is the focal point of the experience.
  19. 19. CLARITY Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.
  20. 20. In examining the clarity of our previous app we noticed a few spots of confusion that we were sure to tackle in the iOS7 refresh. We updated the way our sharing works to remove any and all points of confusion for the user. We continued our current practice of updating and unifying our iconography.
  21. 21. Avoiding Confusion.
  22. 22. Conveying abstract ideas with clarity.
  23. 23. Simplify. Repeat.
  24. 24. Always improve.
  25. 25. DEPTH Visual layers and realistic motion impart vitality and heighten users’ delight and understanding.
  26. 26. To create depth we focused primarily on a foreground / background concept. The photo exists in a space that is very sparse and undefined, allowing us to move very freely within it. We use animation to show depth as well. As you advance through the app the tools move in and out in a way that simulates depth.
  27. 27. QUESTIONS?
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