Philhealth

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Philhealth

  1. 1. Philippine Health Insurance Corporation - Avian Co January 2011
  2. 2. PHIC is for ALL Who want to enjoy health privileges without the hassle Option to go to different private HMOs Gap: Competitor’s quality is good but not everyone can afford 85% national coverage PHIC: Universal Health Coverage
  3. 3. Step 1: Primary Target MarketThe Filipino Family The “senior citizens” The mothers The youth The breadwinners
  4. 4. Low cost health services but with good quality Faster service minus the hassles Step 2: Needs, Wants, and Demands of the new-age Filipinos
  5. 5. Step 3: Knowing where you standCompetitor and Competitor’s Position Other private HMOs PRICE PhilHealth SERVICES
  6. 6. Step 4: Where do we come in? The Gap, the Opportunity, the Positioning Other private HMOs RxMEN PRICE PhilHealth SERVICES
  7. 7. Philhealth = 85% national coverage 4.6 Million Filipino families are poor (26.9%) (2005) Step 5: 3C Perspective CLASS ABC 35% CLASSD 69% 82% CLASS E
  8. 8. Personalized packages Great service without the extra effort Greater coverage, easier access Step 6: The Product
  9. 9. Step 7: Promoting the Product Word of mouth (doctors) Mass media (internet, cellphones) Health centers (posters, pamphlets)
  10. 10. Additional 20% on the premium for convenience, efficiency, personalized health care packages Step 8: Prices
  11. 11. Kiosks near bayad centers Health centers Hospitals Malls Offices Step 9: Availability
  12. 12. Customized packages at a low price Provide convenience and efficiency Step 10: The Strategy Newborn health care Emergency health care Wellness Check-ups
  13. 13. Philippine Health Insurance Corporation - Avian Co January 2011

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