Privacy in the Cloud - Do Not Track


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AVG's new Do Not Track feature allows internet users to take control of their online privacy by blocking sites, applications and networks that collect their personal data.

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Privacy in the Cloud - Do Not Track

  1. 1. AVG.COM.AUAVG.CO.NZPrivacy in the Cloud – Do Not TrackMichael McKinnon, AVG (AU/NZ) Security Advisor An Avalanche Technology Group company
  2. 2. Privacy and Do Not Track• How does “tracking” online happen? • Social networking buttons • Web analytics • Ad networks• Users can take control of their privacy with AVG’s Do Not Track feature 2
  3. 3. Social Networking Buttons TrackingSocial buttons placed on various websitescould be revealing data about your visitto the social networking site ownersTechnically, how it happens…The code for the button (usually JavaScript) is included on awebpage, and loads from the social networking site (often setting athird-party cookie)The potential consequences…Operators of social networking sites can determine which sites youvisit (relies on their privacy policies, procedures and integrity) 3
  4. 4. Web Analytics TrackingProvides website owners with metricsand information about their visitors,such as the type of computer they areusing and many other detailsTechnically, how it happens…The (often very complex JavaScript) code for the web analytics isincluded on a webpage, and reports back directly a wealth ofcollected dataThe potential consequences…At the very least, the website owner who has implemented theanalytics is viewing the results; and the operators of the webanalytics service have a much larger view across different websites 4
  5. 5. Ad Networks TrackingAd networks serve up billions uponbillions of online ads every single dayhelping drive commerce online – butat the potential risk of user dataTechnically, how it happens…A website loads script, or an iFrame from the ad network thatchecks for a unique “id” cookie to identify your browser and serveadvertisements to youThe potential consequences…You see the same ad across different websites; they may not knowwho you are, but they know it’s the same person 5
  6. 6. Do Not offers a new Do Not Trackfeature that lets you articulate yourdecision not to be tracked by somewebsites, applications and advertisingnetworks• Web analytics• Social networking buttons• Ad networksThe feature is available in AVGInternet Security, AVG Anti-Virus andAVG Anti-Virus FREE 6
  7. 7. Thank You! Connect with us to stay up to date with the latest news and information about online threats and scams. We also provide simple and useful security tips, designed to keep our community safe. Come and say hello! Copyright © 2012 AVG (AU/NZ) Pty Ltd, an Avalanche Technology Group company. All rights reserved. 7
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