Google Inc. is an American public corporation and search engine attracted a loyal following among the growing number of Internet users, who likes its simple design and useful results.
As of December 31, 2008, the company has 20,222 full-time employees. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work.
Although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship and discontinuation of services. It is the most powerful brand in the world.
Never settle for the best .
As the search engine, it would understand exactly what the customers mean and give back what they what.
Google has persistently pursued innovation and pushed the limits of existing technology to provide a fast, accurate and easy-to-use search service that can be accessed from anywhere.
What golden principles have made Google the web starting page? Google is well known to create designs that are fast and simple. It was interesting to read these principles that contribute to the Google user experience. These golden principles offer timeless wisdom.
Things that Google has found to be true.
Focus on the user and all else will follow.
Fast is better than slow.
You don’t need to be at your desk to need an answer.
The need for information crosses all boarders.
Great just isn’t good enough .
Principles that contribute to a Googley user experience.
Focus on people –their lives, their work, their dreams.
Every millisecond counts.
Simplicity is powerful.
Design for the world.
Be worthy of people’s trust.
FOCUS MISSION GOAL VISION
Google continues to focus on innovation and on the user experience.
To organize the world's information and make it universally accessible and useful
Google's goal is to provide a much higher level of service to all those who seek information.
Google wants to be the best in search.
To make search engines so powerful they would understand " everything in the world " .
Google has begun experimenting with other markets, such as radio and print publications.
On 17 January 2006, Google announced that its purchase of a radio advertising company “dMarc” , which provides an automated system that allows companies to advertise on the radio. This will allow Google to combine two advertising media—the Internet and radio.
Predictions for Google's 2009
Google Apps will start to be attractive again once the App Engine will be fully released.
Google's search engine will lose a significant amount of market share as Live Search's position will consolidate.
Google's Q&A service, used to implement Google help forums, will become a part of Google Apps.
Google Strategy: Search. Ads. Apps.
STRENGTHS & WEAKNESSES
THE MOST EFFICIENT AND LARGE SEARCH ENGINE.
GOOD CAPABILITY IN SUPPLIER BUYER INTEGRATION.
OVER DEPENDENCE ON CONTEXTUAL AND OTHER INTERNET ADVERTISING FOR REVENUE.
People compare other search engines to google, but people compare google to PERFECTION.
They have definitely made a huge impact into the technological world.