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Bela Rosa
  l           Stacey Meyers
               Kyndal Lofton
                 2/28/2012
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
MDSE 1650.303- Lab 4 Apparel Project Work Day
Analysis of assigned garment
              •   Garment Scenario


                  •   Career Dress for Women


                  •   Cotton Spandex blend


                  •   Sold in high end department stores


                  •   price $60-$80


              •   Strengths of Assigned Garment


                  •   90% cotton- makes dress breathable


                  •   Form Fitting


                  •   Ideal comfort for fall


              •   Weaknesses


                  •   Limited color options for Fall 2011


                  •   Worst Seller in 2011
Target market Profile
•   Target Market:


    •   Upper-class, professional working
        women, between the ages of 30-40


•   Demographics:


    •   Average salary is upwards of $80,000


    •   Married or single women that are
        advancing in work career


    •   College educated, Bachelors or
        Masters Degree


•   Psychographics:


    •   Income’s increasing so spending money
        on nice items could be a reward


    •   Independent, working women who
        dress for success


    •   Fashion forward, however fashion
        identity has been secured
Fall 2012
The collection for fall 2012 adapts to the modern classic woman by introducing dark
                         colors with a sleek and sexy look.
The collection for fall 2012 adapts to the modern classic woman by introducing dark
                         colors with a sleek and sexy look.
GARMENT 1 - S PEC S HEET
Division : Women’s
                                                                                                                      S le e v e le s s p o c k e t d r e s s
                                                                FALL 2012         STYLE #             Dept: Dresses




                                             SIZE INFORMATION
                                   SIZE RANGE 2          4                    6    8        10   12
                                           FABRIC INFORMATION
                                   MAIN FABRIC
                                FIBER CONTENT100% Cotton
                         FABRIC CONSTRUCTIONTwill
                                   WEAVE TYPE woven
                             DYED OR PRINTEDprinted
                           COUNTRY OF ORIGINIndia

                                   LINING FABRIC95% Cotton 5%
                                 FIBER CONTENTSpandex
                          LINING CONSTRUCTIONwoven
                                     WEAVE TYPEplain
                               DYED OR PRINTEDdyed
                             COUNTRY OF ORIGINBrazil

                     INTERFACING OR FILL FABRIC
                                 FIBER CONTENTN/A
                          FABRIC CONSTRUCTIONN/A
                              DYED OR PRINTEDN/A
                            COUNTRY OF ORIGINN/A
                                    FINDINGS/ TRIMS / DECORATIVE DETAILS
                             CLOSEURE TYPE - 112’ invisible zipper
                             CLOSEURE TYPE - 2

                        THREAD - FIBER CONTENT100% Cotton

                         DECORATIVE DETAILS                                       N/A
                                      CONSTRUCTION & SILHOUETTE
                                            scoop
                      COLLAR / NECKLINE TYPEneckline
                                 SLEEVE TYPEsleeveless
                                            double
                 SHAPING DEVICES USED IF ANYpointed darts
                  SILHOUETTE (DRESSES ONLY)hourglass
                                     ADDITIONAL LABEL INFORMATION
             CARE INSTRUCTIONS                   Hand wash, lay flat to dry
                                         STITCH & SEAM INFORMATION
                                    BOTTOM HEM
                                      SEAM TYPEoverlap
                                   STITCH STYPE300

                                     ARMSCYE
                                    SEAM TYPEN/A
                                 STITCH STYPEN/A
                                           COLOR / PRINT OPTIONS
                                               Keepsake
                                COLOR / PRINT 1Calico
                                COLOR / PRINT 2Boulder Grey
                                COLOR / PRINT 3Daisy Yellow
                                COLOR / PRINT 4
G A R M E N T #2 - S P E C S H E E T
Division : Women’s                                              FALL 2012   STYLE #             Dept: Jackets and Coats   Long Sleeve faux leather jacket



                                             SIZE INFORMATION
                                   SIZE RANGE 2             4           6    8        10   12
                                           FABRIC INFORMATION
                                   MAIN FABRIC
                                FIBER CONTENT100% Polyester
                         FABRIC CONSTRUCTIONN/A
                                   WEAVE TYPE N/A
                             DYED OR PRINTEDDyed
                           COUNTRY OF ORIGINChina

                                   LINING FABRIC90% Polyester
                                 FIBER CONTENT10% Nylon
                          LINING CONSTRUCTIONNonwoven
                                     WEAVE TYPEPlain
                               DYED OR PRINTEDDyed
                             COUNTRY OF ORIGINIndia

                     INTERFACING OR FILL FABRIC
                                 FIBER CONTENTN/A
                          LINING CONSTRUCTIONN/A


                                                                                      Text
                                    WEAVE TYPEN/A
                               DYED OR PRINTEDN/A
                             COUNTRY OF ORIGINN/A
                                    FINDINGS/ TRIMS / DECORATIVE DETAILS
                                                                                      Text
                              CLOSEURE TYPE - 1Button DTM (1)
                              CLOSEURE TYPE - 2

                        THREAD - FIBER CONTENT100% Cotton

                         DECORATIVE DETAILS                       Button DTM (4)
                                      CONSTRUCTION & SILHOUETTE
                      COLLAR / NECKLINE TYPECollar
                                 SLEEVE TYPELong sleeve
                 SHAPING DEVICES USED IF ANYN/A
                  SILHOUETTE (DRESSES ONLY)N/A
                                     ADDITIONAL LABEL INFORMATION
             CARE INSTRUCTIONS                    Dry Clean Only
                                         STITCH & SEAM INFORMATION
                                    BOTTOM HEM
                                      SEAM TYPEOver lap
                                   STITCH STYPE400

                                      ARMSCYE
                                     SEAM TYPE
                                  STITCH STYPE300
                                            COLOR / PRINT OPTIONS
                                                Costume
                                 COLOR / PRINT 1Pleather
                                 COLOR / PRINT 2Ice cold blue
                                 COLOR / PRINT 3
                                 COLOR / PRINT 4
G A R M E N T #3 - S P E C S H E E T
Division : Women’s
                                                                                                                Ve s t
                                                         FALL 2012      STYLE #             Dept: Jackets and
                                                                                            Outerwear
                                          SIZE INFORMATION
                                SIZE RANGE 2              4       6     8         10   12
                                        FABRIC INFORMATION
                                MAIN FABRIC60% cotton 40%
                             FIBER CONTENTpolyester
                      FABRIC CONSTRUCTIONN/A
                                WEAVE TYPE Knit
                          DYED OR PRINTEDdyed
                        COUNTRY OF ORIGINUSA

                                LINING FABRIC
                              FIBER CONTENTN/A
                       LINING CONSTRUCTIONN/A
                                  WEAVE TYPEN/A
                            DYED OR PRINTEDN/A
                          COUNTRY OF ORIGINN/A

                 INTERFACING OR FILL FABRIC
                             FIBER CONTENTN/A
                      LINING CONSTRUCTIONN/A
                                WEAVE TYPEN/A
                           DYED OR PRINTEDN/A
                         COUNTRY OF ORIGINN/A
                                FINDINGS/ TRIMS / DECORATIVE DETAILS
                          CLOSEURE TYPE - 1N/A
                          CLOSEURE TYPE - 2N/A

                     THREAD - FIBER CONTENT100% Cotton

                        DECORATIVE DETAILS                             N/A
                                     CONSTRUCTION & SILHOUETTE
                     COLLAR / NECKLINE TYPEV-Neck
                                SLEEVE TYPEsleeveless
                SHAPING DEVICES USED IF ANYN/A
                 SILHOUETTE (DRESSES ONLY)N/A
                                    ADDITIONAL LABEL INFORMATION
            CARE INSTRUCTIONS
                                      STITCH & SEAM INFORMATION
                                 BOTTOM HEM
                                   SEAM TYPEbound
                                STITCH STYPE400

                                  ARMSCYE
                                 SEAM TYPEbound
                              STITCH STYPE400
                                        COLOR / PRINT OPTIONS
                                            Cornstalk
                             COLOR / PRINT 1interlock
                             COLOR / PRINT 2Ghost white
                                            midnight
                             COLOR / PRINT 3black
                             COLOR / PRINT 4
Apparel Evaluation Project
Apparel Evaluation Project
Apparel Evaluation Project
Apparel Evaluation Project

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Apparel Evaluation Project

  • 1. Bela Rosa l Stacey Meyers Kyndal Lofton 2/28/2012 MDSE 1650.303- Lab 4 Apparel Project Work Day MDSE 1650.303- Lab 4 Apparel Project Work Day MDSE 1650.303- Lab 4 Apparel Project Work Day MDSE 1650.303- Lab 4 Apparel Project Work Day MDSE 1650.303- Lab 4 Apparel Project Work Day
  • 2. Analysis of assigned garment • Garment Scenario • Career Dress for Women • Cotton Spandex blend • Sold in high end department stores • price $60-$80 • Strengths of Assigned Garment • 90% cotton- makes dress breathable • Form Fitting • Ideal comfort for fall • Weaknesses • Limited color options for Fall 2011 • Worst Seller in 2011
  • 3. Target market Profile • Target Market: • Upper-class, professional working women, between the ages of 30-40 • Demographics: • Average salary is upwards of $80,000 • Married or single women that are advancing in work career • College educated, Bachelors or Masters Degree • Psychographics: • Income’s increasing so spending money on nice items could be a reward • Independent, working women who dress for success • Fashion forward, however fashion identity has been secured
  • 4. Fall 2012 The collection for fall 2012 adapts to the modern classic woman by introducing dark colors with a sleek and sexy look. The collection for fall 2012 adapts to the modern classic woman by introducing dark colors with a sleek and sexy look.
  • 5. GARMENT 1 - S PEC S HEET Division : Women’s S le e v e le s s p o c k e t d r e s s FALL 2012 STYLE # Dept: Dresses SIZE INFORMATION SIZE RANGE 2 4 6 8 10 12 FABRIC INFORMATION MAIN FABRIC FIBER CONTENT100% Cotton FABRIC CONSTRUCTIONTwill WEAVE TYPE woven DYED OR PRINTEDprinted COUNTRY OF ORIGINIndia LINING FABRIC95% Cotton 5% FIBER CONTENTSpandex LINING CONSTRUCTIONwoven WEAVE TYPEplain DYED OR PRINTEDdyed COUNTRY OF ORIGINBrazil INTERFACING OR FILL FABRIC FIBER CONTENTN/A FABRIC CONSTRUCTIONN/A DYED OR PRINTEDN/A COUNTRY OF ORIGINN/A FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 112’ invisible zipper CLOSEURE TYPE - 2 THREAD - FIBER CONTENT100% Cotton DECORATIVE DETAILS N/A CONSTRUCTION & SILHOUETTE scoop COLLAR / NECKLINE TYPEneckline SLEEVE TYPEsleeveless double SHAPING DEVICES USED IF ANYpointed darts SILHOUETTE (DRESSES ONLY)hourglass ADDITIONAL LABEL INFORMATION CARE INSTRUCTIONS Hand wash, lay flat to dry STITCH & SEAM INFORMATION BOTTOM HEM SEAM TYPEoverlap STITCH STYPE300 ARMSCYE SEAM TYPEN/A STITCH STYPEN/A COLOR / PRINT OPTIONS Keepsake COLOR / PRINT 1Calico COLOR / PRINT 2Boulder Grey COLOR / PRINT 3Daisy Yellow COLOR / PRINT 4
  • 6. G A R M E N T #2 - S P E C S H E E T Division : Women’s FALL 2012 STYLE # Dept: Jackets and Coats Long Sleeve faux leather jacket SIZE INFORMATION SIZE RANGE 2 4 6 8 10 12 FABRIC INFORMATION MAIN FABRIC FIBER CONTENT100% Polyester FABRIC CONSTRUCTIONN/A WEAVE TYPE N/A DYED OR PRINTEDDyed COUNTRY OF ORIGINChina LINING FABRIC90% Polyester FIBER CONTENT10% Nylon LINING CONSTRUCTIONNonwoven WEAVE TYPEPlain DYED OR PRINTEDDyed COUNTRY OF ORIGINIndia INTERFACING OR FILL FABRIC FIBER CONTENTN/A LINING CONSTRUCTIONN/A Text WEAVE TYPEN/A DYED OR PRINTEDN/A COUNTRY OF ORIGINN/A FINDINGS/ TRIMS / DECORATIVE DETAILS Text CLOSEURE TYPE - 1Button DTM (1) CLOSEURE TYPE - 2 THREAD - FIBER CONTENT100% Cotton DECORATIVE DETAILS Button DTM (4) CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPECollar SLEEVE TYPELong sleeve SHAPING DEVICES USED IF ANYN/A SILHOUETTE (DRESSES ONLY)N/A ADDITIONAL LABEL INFORMATION CARE INSTRUCTIONS Dry Clean Only STITCH & SEAM INFORMATION BOTTOM HEM SEAM TYPEOver lap STITCH STYPE400 ARMSCYE SEAM TYPE STITCH STYPE300 COLOR / PRINT OPTIONS Costume COLOR / PRINT 1Pleather COLOR / PRINT 2Ice cold blue COLOR / PRINT 3 COLOR / PRINT 4
  • 7. G A R M E N T #3 - S P E C S H E E T Division : Women’s Ve s t FALL 2012 STYLE # Dept: Jackets and Outerwear SIZE INFORMATION SIZE RANGE 2 4 6 8 10 12 FABRIC INFORMATION MAIN FABRIC60% cotton 40% FIBER CONTENTpolyester FABRIC CONSTRUCTIONN/A WEAVE TYPE Knit DYED OR PRINTEDdyed COUNTRY OF ORIGINUSA LINING FABRIC FIBER CONTENTN/A LINING CONSTRUCTIONN/A WEAVE TYPEN/A DYED OR PRINTEDN/A COUNTRY OF ORIGINN/A INTERFACING OR FILL FABRIC FIBER CONTENTN/A LINING CONSTRUCTIONN/A WEAVE TYPEN/A DYED OR PRINTEDN/A COUNTRY OF ORIGINN/A FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1N/A CLOSEURE TYPE - 2N/A THREAD - FIBER CONTENT100% Cotton DECORATIVE DETAILS N/A CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPEV-Neck SLEEVE TYPEsleeveless SHAPING DEVICES USED IF ANYN/A SILHOUETTE (DRESSES ONLY)N/A ADDITIONAL LABEL INFORMATION CARE INSTRUCTIONS STITCH & SEAM INFORMATION BOTTOM HEM SEAM TYPEbound STITCH STYPE400 ARMSCYE SEAM TYPEbound STITCH STYPE400 COLOR / PRINT OPTIONS Cornstalk COLOR / PRINT 1interlock COLOR / PRINT 2Ghost white midnight COLOR / PRINT 3black COLOR / PRINT 4