This e-book will guide you on how to leverage the new Facebook Timeline and the new kinds of advertising opportunities it presents to engage users in new ways and to build brand loyalty.

2. AvenueSocial is an end-to-end service provider
• From planning & customizing your unique ideas into social /mobile apps
• Integrating apps into your brand’s fan page to enhance your identity and
engage your customers
• Community and fan management for better user experience
• Monitoring and measuring data to optimize your social apps and increase
brand experience

3. Some of worlds leading brands have one thing in common …

4. Learn How To Use The New Facebook Timeline and Ad
Spaces To Build Powerful Fan Engagement and Dominate
The Edgerank Algorithm
Introduction: Facebook Central
Capitalizing on Paid Engagement With Reach Generator
Real Estate Gold: The New Facebook Advertising Options
How To Optimize Your Use of Facebook Timeline
The Co-op: Using Your Timeline and Ads Together

5. At the annual Facebook F8 conference recently, Mark Zuckerberg announced a lot of new
changes to Facebook’s appearance and ad platforms.
Your Facebook page is now at the very heart of all of your social strategies.
• How do you make Facebook Timelines work for your business?
• How can you optimize your social efforts with Facebook advertising?
Get a huge boost in reach, interaction and connection – using widespread news feed distribution.
Use the new advertising options to build large communities
Optimize your timeline for increased engagement
Timeline can compliment your ads to create a unique, targeted brand strategy on Facebook!

6. What is Facebook Reach Generator?
The Reach Generator will improve your brand reach from 16% to up to 75%. That
means 75% of your fans will be exposed to your Facebook ads!
Paid Engagement Means Increased Content Efficiency
Content engagement is everything on Facebook. If more of your fans interact on your
page, you’ll be able to achieve incredible marketing results.
Reach Generator Allows Your Facebook Edgerank Score to go Crazy!

7. Fans can engage with your
posts, and with your adverts.
There is nothing preventing
your company from selling big,
on Facebook.

8. Facebook Premium Ads – Get more exposure with Facebook’s
premium offers selection.
Facebook Marketplace Ads – Ads on the right hand side of
Facebook are called marketplace ads.
Facebook premium ads will now also appear on fan’s mobile news feeds, and
logout pages. According to Facebook, this is prime ad space – as smartphone
use is growing rapidly, and 37 million people logout of Facebook each day!

9. Fan Involvement = Big Returns
If you’re going to select ads based on the updates your fans love most, you’ll
need to keep track of them with analytics! Fans want to interact with your
ad in a variety of new and exciting ways. They’ll share it, like it, comment on
it and more.

10. "The most amazing way to chronicle the experiences of our lives and, arguably, to make
them more relevant and engaging for generations to come. It's a container big enough
for our lives; it's a scrapbook that millions of people can start to populate."
Timeline includes your cover, landing pages, apps and tab content!
But how do you optimize
your use of the new
Facebook Timeline?

11. Your Perfect Cover Photo
Create an exceptional cover photo for your brand!
Your cover image should
never stay the same for too
long. It would be much
better for you as a brand to
use this space for more than
a simple image. Brainstorm
creative ways to use this
space to support your
marketing and social goals!

12. Tab Functionality and Editing
Once your cover art is done, it’s time
to edit your apps and tabs!
It’s important that you set attractive
111 x 74 pixel thumbnails for each of
your tabs. This will entice your users to
click on them, and explore the
interactive apps that you’ve placed
there.

13. Pinning Your Best Post
Like Twitter, Facebook now allows
you to ‘pin’ your favorite or best
posts to the top of your profile.
Recent research indicates
that brands that use this
space - ‘pin and win,’
receiving a massive 46% in
interaction when they
utilize this area.

14. Using The History Function To Tell Your Brand Story
People love stories, and the new
histories feature gives you the
opportunity to tell your brand
story, using various multimedia.
Fans can now browse through
the years, to find milestones,
events, and interesting facts
about your brand.

15. The quality and engagement potential of your Facebook updates is
directly related to how well your ‘post as ads’ will perform!
Avenuesocial gives you the power to do this, by organizing, building,
monitoring and managing your Facebook brand timeline and ad campaigns.
Check out the list of new options
that you have on the right.

16. You have a community of people right now who are your Facebook fans.
These fans are not as involved with your brand as they could be. When you
use the new Reach Generator ad platform, you will be seen more often –
which means more traffic, more visibility and more sales for you!
You need to continually publish the right content, at the
right time. Then you need to supercharge this content by
giving it max exposure from Facebook ads.
We can help you do it!

17. CONTACT AVENUESOCIAL NOW!
www.avenuesocial.com
510 275 4485 (510) 943 5941
Plug and Play Center sales@avenuesocial.com
440 North Wolfe Road
Sunnyvale, CA 94085-3869 www.facebook.com/avenuesocial
http://twitter.com/avenuesocial
BRAND VISIBILITY | SOCIAL MEDIA PRESENCE | APP DEVELOPMENT | SOCIAL MARKETING STRATEGY