1. Global Overview – Management Summary
1.1. Architecture and Integration Tools
1.2. Management reporting in salesforce.com
1.3. Benefits and USP
2. Account and agency management
2.1. Building client and agency relationships by sophisticated salesforce.com customizing
2.1.1 Advertiser ID
2.1.2 Partner check
2.2. KPI On custom account view (revenues, SOA ,…)
2.3. Nielsen market data integration
3. Opportunity Management
3.1. Media plan (quote) setup
3.2. Inventory management
3.2.1 Generation of a unique product key
3.3. Extended medium (product) search
3.4. Targeting Configuration
3.5. Discounts and net calculation
3.6. Net target CPM and click price
3.7. Quote management and documentation
3.8. Accurate reporting (forecast, products)
3.9. Cancellations and credit Items
4. AdServer Integration
4.1. Integration Doubleclick DFP
4.1.1 Availability of forecasts from salesforce.com
4.1.2 Delivery status and deliveries In salesforce.com
4.1.3 Create orders and reserve inventory within salesforce.com
4.1.4 Order transfer to Adserver
4.1.5 Activation / deactivation of products (advertising media)
4.2. Adtech Helios IQ
4.3. Addition
5. ERP Integration
5.1. MS Navision / Dynamics
5.2. SAP IS/MA-M
6. Other
6.1. Agency and SoHo Platform (client generated bookings)
6.2. Automated price list export to corporate website
6.3. Event Management Solution (invitations via Email campaign with automated campaign
status update)
6.4. Visit reports