Semiconductor IT Management

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Presentation highlighting items of the book Collaboratism for IT management

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Semiconductor IT Management

  1. 1. Collaboratism People, Processes and Profitability in the Semiconductor Assembly and Test Business André van de Geijn
  2. 2. collaborate is a recursive process where two or more people or organizations work together on common goals. -ism denotes a distinctive system of beliefs, myth, doctrine or theory that guides a social movement, institution, class or group.
  3. 3. Are you an enterpreneurial spirit? yes________no_______
  4. 4. Are you an enterpreneurial spirit? yes________no_______ Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? yes________no_______
  5. 5. Are you an enterpreneurial spirit? yes________no_______ Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? yes________no_______ Are you trying to find innovative ways of doing business to replace old, outdated ones? yes________no_______
  6. 6. If you’ve answered ‘yes’ to any of those questions, welcome to the group!
  7. 7. If you’ve answered ‘yes’ to any of those questions, welcome to the group! And this book presentation!
  8. 8. Business Model Create a profitable business, by optimal use of: people supported by processes, generating services or products, which differentiate from the competition.
  9. 9. Money Sales Profit Loss Time Development Introduction Growth Maturity Decline Profitability Investment followed by a profit. Where profit is bigger than investment.
  10. 10. Process ≠ Paperstack ! But individual steps, supporting the creation of a product.
  11. 11. Products = Semiconductors Which end up in: Memory, Bankcards, CPU, Car-ABS etc.
  12. 12. Key Differentiators 1. Functionality 2. Cost 3. Quality 4. Time-to-Market
  13. 13. Key Differentiators Example ABS Module priority: 1. Quality 2. Functionality 3. Time-to-market 4. Cost
  14. 14. Money B Sales C Profit A Time Loss The story of being too late: Cost impact with a delay in time-to-market: Bigger loss, followed by less ‘sales and profit’
  15. 15. Package differentiators Number of connectors, package size, package technology, end-product functionality.
  16. 16. Package differentiator Same function, but: Different package Means: Different process Different workflows Different application
  17. 17. Processes, Workflows and Applications, are not only different, but they also interact with each other!
  18. 18. Processes, Workflows and Applications, are not only different, but they also interact with each other!
  19. 19. ...and with the other aspects
  20. 20. Processes Workflows Applications
  21. 21. Processes Individual steps, supporting the creation of an end-product.
  22. 22. Some Process Examples
  23. 23. Processes Building a skyscraper Design by architect Bill of materials Assemble the building
  24. 24. Building: key differentiators Take care of the cost, functionality, quality and time-to-market. Is it a nomad shelter, your villa, or an office building to host 1000 employees? Influences the processes
  25. 25. Building: key differentiators Take care of the cost, functionality, quality and time-to-market. Is it a nomad shelter, your villa, or an office building to host 1000 employees? Influences the processes
  26. 26. Processes Baking a pizza Select the pizza you want: menu or cooking book Collect the ingredients Assemble the pizza and bake it!
  27. 27. Pizza: key differentiators
  28. 28. Pizza: key differentiators Take care of the cost, functionality, quality and time to market. Is it going to be a ‘freezer’, take-away, or top of the shelf Roman restaurant pizza?
  29. 29. Pizza: key differentiators Take care of the cost, functionality, quality and time to market. Is it going to be a ‘freezer’, take-away, or top of the shelf Roman restaurant pizza? Or to improve your kid’s eating habits!
  30. 30. Processes Vdd A B Z A B Vss Produce a semiconductor end-product Design the product
  31. 31. Processes Produce a semiconductor end-product Design the product Diffuse the circuit
  32. 32. Processes Produce a semiconductor end-product Design the product Diffuse the circuit Assemble and test the end-product
  33. 33. Key Differentiators Example ABS Module priority: 1. Quality 2. Functionality 3. Time-to-market 4. Cost
  34. 34. Commonality: Buildings & Semiconductors Efficiency: it is NOT likely that a single person or company can fulfill all needed process steps by itself! It is all based on core competences.
  35. 35. Collaborate A person working on a single process, needs to know the outputs of the previous process the inputs of the next process This will improve your core competence
  36. 36. Processes Workflows Applications
  37. 37. Workflows Connect the individual process steps.
  38. 38. Design Di usion Assembly/Test Semiconductor Workflow Connects the top-level processes.
  39. 39. Design Di usion Assembly/Test Focus on Test Test devices, and remove fail devices.
  40. 40. Test Quality Inking Standard Test Workflow Build up by three processes. Different workflows possible.
  41. 41. Design Di usion Assembly/Test Edge Die Ugly Die PCM Die Extended Workflow Different processes influence each other.
  42. 42. Test Analysis Quality Merge Extended Test Workflow Build up by four processes, merge results of diffusion with assembly/test processes.
  43. 43. Design Di usion Assembly/Test Focus on Test Test time reduction, by parallel testing.
  44. 44. Test time reduction Test several products at once Reduces costly test time For small products For products with long test time Think of up to 87% cost reduction with 8 products parallel testing!
  45. 45. Test time reduction This needs special hardware, to expand tester capacity. And special software for optimized path finding. Remember the costs Key Differentiator! Invest to create a ‘bigger’ profit.
  46. 46. Application influence One application for test One application for merge One application for test time reduction Why not one application to support all !
  47. 47. Standard assembly flow Grinding Dicing In place for many years, used for standard packages with Wire bond Die attach pins. Encapsulation Marking Trim - Form Final Test and Singluation Tape and Reel Packaging
  48. 48. Small package assembly flow Grinding Dicing In place for few years, used Wire bond Die attach for packages with terminals. Encapsulation of an Array Instrip Test of Dies Quality Automatic Inspection Marking Singulation Marking Tape and Reel
  49. 49. Small package Different packages Basic package with pins Followed by package with terminals
  50. 50. Small package assembly flow Grinding Dicing In place for few years, used Wire bond Die attach for packages with terminals. Encapsulation of an Array Instrip Test of Dies Quality Automatic Inspection Marking Singulation Marking Tape and Reel
  51. 51. Workflow Option Workflow Option Workflow Option Mark the devices in the substrate. Add an identifier to the substrate. Add an identifier to the substrate. Put the substrate on an FFC. Test the devices on the substrate. Test the devices on the substrate. And create an electronic substrate And create an electronic substrate map with the substrate identifier. map with the substrate identifier. Test the devices in the substrate Selective marking of pass dies on Selective marking of pass dies on on the FFC. the substrate, using the substrate the substrate, using the substrate map. map. Separate the devices on the FFC. Load the substrate on an FFC. Load the substrate on an FFC. Pick and place the FFC devices in Separate the devices on the FFC. Separate the devices on the FFC. a tape. Pick and place the FFC devices in Peel the devices from the FFC, a tape. and load the bulk in a sorter, which will only pick the correct marked devices, and put them in a tape. Different workflows, one result Workflows for small packages depend on the available equipment: cost and time-to-market
  52. 52. Island automation One application for each problem ! Means high maintenance, no integration!
  53. 53. Processes Workflows Applications
  54. 54. Applications Support the workflows: The lubricant that helps to run the processes smoothly.
  55. 55. Application Development Workflow Create User Groups A workflow to get the Collect Process Steps Details needs on the table, which support the business. Collect Business Details Group User Define who does what. Needs Create Application Land- Create the roadmaps. scape Create Start the implementation. Roadmap Create and Roll-out Ap- plications
  56. 56. New entrant Industry competitors Suppliers and Buyers extent of rivalry Substitutes Michael Porter Competitive Advantage
  57. 57. Key Customer activities relationships Key Customer Resources Key Channels segments partners Value propositions Revenue Cost structure streams AlexOsterwalder.com The 9 building blocks of a business model
  58. 58. Collect application requirements User groups store their requirements in the repository. From the repository the requirements are grouped. Create application landscape and the roadmap. Build applications.
  59. 59. Holistic Application Landscape A landscape that looks the same for each production facility, and can easily be copy-and-paste.
  60. 60. Core business! Building solutions supported by the core business of others. Reliable software. Hardware boards for test reduction. Collaboration tools.
  61. 61. Money Basic Intermediate Advanced Functionality Functionality Functionality Profit Loss Time How to establish applications Establish applications in phases, to support the business as soon as possible.
  62. 62. Money Basic Intermediate Advanced Functionality Functionality Functionality Profit Loss Time Sustainability Collaborative activity between user groups, architects, software engineers: internal & external.
  63. 63. Example Different packages Basic package with pins Followed by package with terminals
  64. 64. Example Different packages Basic package with pins Followed by package with terminals
  65. 65. Example Wafer maps Basic functionality Intermediate functionality Advanced functionality
  66. 66. Money Basic Intermediate Advanced Functionality Functionality Functionality Profit Loss Time It’s all about collaboration Business model generation in a collaborative way.
  67. 67. Example Asset light & differentiators: Easy copy and paste of applications of subcontractors to subcontractors. First product life cycle with single die testing (time-to- market!) Second product life cycle with acceleration hardware (cost!).
  68. 68. Collaboration is the key ! Design - diffusion - assembly and test. Subcontractors: at the begin, the end, and in between the value chain. Define the efficient cores, and let them collaborate, towards a profitable business.
  69. 69. Collaboration is the KEY ! Design - diffusion - assembly and test. Subcontractors: at the begin, the end, and in between the value chain. Define the efficient cores, and let them collaborate, towards a profitable business.
  70. 70. Collaboratism
  71. 71. Collaboratism
  72. 72. Collaboratism Think about the whole value chain,
  73. 73. Collaboratism Think about the whole value chain, who should do what, who is good in what!
  74. 74. Collaboratism Think about the whole value chain, who should do what, who is good in what! These all create a profitable business,
  75. 75. Collaboratism Think about the whole value chain, who should do what, who is good in what! These all create a profitable business, based on efficiency and competitiveness.
  76. 76. Collaboratism Think about the whole value chain, who should do what, who is good in what! These all create a profitable business, based on efficiency and competitiveness.
  77. 77. The End
  78. 78. Collaboration = The Beginning
  79. 79. “Collaboratism shows us the amazingly tight integration and collaboration between design, test, and assembly engineers and processes in the semiconductor industry. It’s a deep-dive into a world most of us would never see - making clear just how much genius went into making the brains of devices we unthinkingly depend upon every day.” —Brian Behlendorf, founder of the Apache Software Foundation

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