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Dell Seminar Euroborg Groningen


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VMware – Energize and Save …

VMware – Energize and Save
Jan Smit
VMware OEM Alliances

Published in: Technology

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  • IT organizations are faced with a variety of challenges associated with managing the desktop infrastructure. These challenges include the following:I’m required to do more with less - IT departments are routinely asked to do more with smaller budgets, less headcount and demand from end users continues to increaseWe spend too much time recovering lost data – lost data = lost user productivity and recovering data from a failed drive can be expensive. Windows 7 is here - disruptive events, such as the introduction and adoption of Windows 7 force IT to research, test, pilot, etc… adding to the existing workloadIt’s Difficult to respond quickly – Global companies with users distributed across time zones require IT and helpdesk support around the clock. I spend a lot of time on desktop support calls – companies spend a significant amount of time and money addressing end-user problems via the help desk
  • With all these challenges, come rising IT costs.A recent IDC study in 2009 sponsored by VMware indicates that for every $1 spent on hardware purchases, enterprises pay $3 to support that hardware —a 1:3 ratio.That’s a significant hit on IT budgets. As desktops get more complex and end users get more sophisticated it’s not getting any betterSupport costs include patch deployment, software deployment and upgrades, asset management, and inventory.
  • VMware View offers significant, tangible savings with the ability to reduce the overall Total Cost of Ownership (TCO) for desktops by up to 50% See the IDC report “Quantifying the Business Value of VMware View” (Sept 2009)CAPEX savings- reduction to costs associated with hardware and infrastructureLower cost storage options – our partners such as NetApp have new low cost storage optionsConcurrent User Pricing - you only need to buy licenses for those users who are active. Think of a call center with 1000 users and 2 shifts. With this scenario you only have to buy 500 licenses of View Delayed Hardware Refresh – with desktops running in the datacenter existing end devices (laptops & PCs) can reused and extended beyond the traditional lifespanOPEX saving – cost associated with managing the desktop infrastructureAverage 50% fewer help desk calls – desktop virtualization simplifies desktop management and removes the burden from the end-user. VMware View customers have reported significant reduction in help desk calls. 55% reduced desktop management time – IT can more efficiently manage virtual desktops including patching, upgrading and rolling out new imagesAbility to provision users in minutes – new users can be quickly provisioned (given a new desktop) based on a standardized, parent desktop image reducing the burden on ITPatch or update from a single image – IT can patch and update desktop images centrally and does so by working with fewer parent imagesIncreased productivity – benefits realized by end users that result in improved bottom line68% reduced end-user downtime – virtual desktops benefit from robust high availability features in the platform meaning applications and data are always availableAutomated desktop and data backup – not only does this mean that desktops and data are always available but end-users don’t have to worry about doing this manuallyIf an end device should fail users are back on line quickly since their applications and data are all stored in the data center
  • According to the most recent IDC research ‘Quantifying the Business Value of VMware View’, a study commissioned by VMware, VMware View customers were able to:Lower their total cost of ownership of desktops by 50%Save over $600 per user per yearRealize an average ROI of 367%Experience a payback period as short as 5.6 months
  • The market is ready and VMware is the right desktop virtualization solutionMost proven, mature technology – VMware is the most trusted and most widely deployed virtualization vendor Over 1 million seats sold, 7000+ customers – VMware has sold over 1 million desktop virtualization seats to over 7000 customersOver 1700 Channel Partners Selling View – We have the support and momentum of over 1700 channel partners who are selling the VMware View solutionBroadest Technology Ecosystem – VMware has partnered with the leading vendors of solutions in networking, security, storage, server, thin client and more to ensure that View works well and is validated with supporting infrastructure.
  • There remains an ongoing struggle between users and IT. At its core is freedom (users) vs. control (IT)To be the most productive, users also want anytime, anywhere access to data and corporate systems. They want to work from home, in an airport, or at the local coffee shop, and they want the laptop experience to just like they were using a desktop at work. Users also have a diverse set of needs across operating systems, apps and devices – all of which differ from one user to another. This creates an increasingly complex IT infrastructure that needs to be managed. These needs are often in direct competition with IT. A user’s freedom usually equates to IT headaches. Traditional desktop management binds a user their OS and apps to their hardware – creating a delicate IT stack that can easily be broken when one of the components requires or encounters a change. Multiply that across all of the possible configurations in an organization and you quickly have an unmanageable environment that leads to compliance and security risks, increased help desk calls, and impacts SLAs—and, ultimately drives up IT costs.
  • The following high level architecture diagram gives you an overview of the VMware View solution and where all of the components fitNOTE: we again highlight the 3 key components of the solution - Platform, Management and User ExperiencePlatformvSphere for Desktops VMware View is tightly integrated with vSphere and therefore leverages and benefits from the robust set of features in that platformvSphere includes many features and optimizations built specifically for delivering VMware ViewvCenter (Not Shown) is used to manage the virtualization platformManagementVMware View Manager View Manager is the core to the VMware View solution providing centralized management of the desktop environment and brokering of connections to desktops in the data centerVMware View ComposerView Composer delivers storage optimizations to reduce storage requirements and simplify desktop managementVMware ThinAppThinApp address the requirement for application virtualization in both virtual and physical desktop environmentsUser ExperienceUsers can access their virtual desktops from a variety of devices including desktops, laptops and thin clientsThese users can be on the LAN or across the WANVMware View has a number technologies addressing user experience which we will talk about in the following slides
  • Transcript:The other breakthrough that is coming in View 4 is the user experience. And this has been addressed specifically by the introduction of a new display protocol called PCoIP. PCoIP was purpose-built to deliver desktops and is an adaptive protocol. So that means that it's great to deliver desktops to end-users who are on the LAN and also to those who are across the WAN. VMware has implemented this protocol in software. So we can support an endpoint device that supports PCoIP connecting to a virtual desktop in the data center that supports PCoIP. But one of the unique things about the View solution is that we can also leverage hardware PCoIP endpoints to address the requirements of the very high-end end-users. And with hardware and software we can deliver the best end-user experience from the task worker all the way up to the very demanding power user.Author’s Original Notes:VMware has addressed user experience head on in View 4 with the release of the PCoIP display protocol.PCoIP is a new high performance display protocol delivered in View 4 that is purpose built to deliver a superior end user experience from the task worker to the designer on LAN or across the WAN.Built for DesktopsUnlike traditional display protocols (like RDP) that were originally developed for delivering applications on the LAN, PCoIP was built specifically for the challenge of delivering a rich desktop experience to today’s demanding end-users.Designed for the LAN or WANThe PCoIP protocol is designed to deliver the best user experience to end-users accessing their virtual desktop from any locationLAN users will get an excellent user experience that is comparable to a traditional desktopWAN users will get a productive desktop experience depending link quality (bandwidth and latency). PCoIP has adaptive technologies built in to ensure the best user experience regardless of network conditionsEnd to end software implementationThe View 4 PCoIP protocol is a software solution that does not require any special hardware to runThis supports a software client (View Client) connecting through View Manager to a virtual desktop hosted in the datacenterThe View solution can, however, leverage hardware PCoIP acceleration to address requirements for the very high end usersSuperior Desktop Experience From The Task Worker To The Power UserPCoIP is also optimized to deliver a great experience to the full range of end-users regardless of the task being performed. We will talk more about this in an upcoming slideFlexibility to Address the Widest Variety of Use CasesWith the software implementation and the ability to leverage hardware for the very high end, the VMware View solution has the unique ability to address the full range of use cases with a single solution
  • Transcript:VMware View 4 with PCoIP delivers a seamless desktop experience. And this means that we can allow our end-users to interact with a virtual desktop much as they would with a traditional desktop. We have support for rich media and graphics. We have support for the full line of productivity applications, your typical Microsoft Office, Word, Excel, Internet Explorer, other types of browsers, as well as home grown applications. We also support multimedia redirection which enables us to deliver the best user experience to end-users regardless of the content that they're accessing. VMware View 4 also supports true multi-monitor support. We'll take a look at that in an upcoming slide in a little bit more detail. We also have progressive build of graphics. The next slide goes into that in more detail as well. And we also support USB redirection. And that means that I can plug in a USB peripheral at my local device and that input is redirected to my desktop in the data center.Author’s Original Notes:With a desktop virtualization solution it is important to provide end-users with an experience that matches that of their traditional desktopThe following are some of the key components to ensure a superior desktop experience:Rich Media & Graphics – support for pictures/graphics and rich media such as video and flash contentMultimedia Redirection – providing the ability to redirect content to be rendered on the client device instead of in the datacenter where the virtual desktop is. With redirection local resources can be leveraged to deliver the best user experienceProgressive Build of Graphics – With the ability to quickly deliver a low resolution image and build up to the full resolution image, PCoIP ensures that end-users can be productive even when they are faced with less than optimal network conditions.Productivity Applications – support for productivity applications such as Microsoft Office (Word, Excel, Power Point), Adobe Acrobat, Web Browsers, data entry, home grown applications and more True Multi-monitor – PCoIP has the ability to support up to 4 monitors and treat them all independently for things like resolution and pivot. This is not stretching the desktop as some protocols doUSB redirection – Input from a USB device that is plugged in to a local client will be directed to the virtual desktop in the data center. This will enable a user to plug in something like a memory stick and access it from their virtual desktop. Other supported devices include but are not limited to, mass storage devices, USB printers, scanners, etc…
  • VMware View and ThinApp can help ease the migration from your existing OS (XP or Vista) to Windows 7Since applications that have been virtualized using ThinApp are self contained in their own virtual wrapper they have no dependencies on the underlying operating systemThis enables the ability to easily move applications across operating environments without having to worry about incompatibilitiesAlso, desktops that have been virtualized can easily be upgraded to newer versions and quickly deployed to end users. This enables the ability to quickly roll out Windows 7 desktops to end users
  • Transcript

    • 1. Jan Smit
      VMware OEM Alliances
      VMware – Energize and Save
    • 2. VMware – The Proven Industry Leader
      Company Overview
      ~$2.3 billion in 2009 revenue
      Over $2 billion in cash
      20%+ operating margins
      ~7,000 employees worldwide
      5th largest infrastructure software company in the world
      Proven in the Trenches
      170,000+ VMware customers
      100% of Fortune 100
      100% of Fortune Global 100
      96% of Fortune 1000
      95% of Fortune Global 500
    • 3. The Problem – Complex, Inefficient, Inflexible
      • Overwhelming complexity
      • 4. Reliance on brittle infrastructure
      • >70% of IT budgets just “maintaining” status quo
      • 5. <30% of IT budgets goes to innovation and competitive advantage
      Where IT Energy Is Spent
      5%Infrastructure Investment
      23%Application Investment
      42%Infrastructure Maintenance
      30%Application Maintenance
      Business Agility Depends on IT Agility
      Source: VMware Fortune 100 Customers
    • 6. The Solution – Business Infrastructure Virtualization
      Virtualizing all IT assets – from the desktop through the datacenter to the cloud – using a common virtualization platform, to create a dynamic, flexible infrastructure for the business
    • 7. Financial Energy
      Human Energy
      Earth’s Energy
      Capital and datacenter costs
      Average power,cooling and realestate needs
      Time spent on routine admin tasks
      The Result – Saving Energy
      Organizations are looking at ways to cut costs, betterutilize assets, and reduce implementation and management time and complexity. Virtualization addresses all of these concerns.
      Source: Gartner Dataquest Insight: Virtualization Market Size Driven by Cost Reduction, Resource Utilization, and Management Advantages, Jan09
    • 8. Financial Energy
      Human Energy
      Earth’s Energy
      Capital and datacenter costs
      Average power,cooling and realestate needs
      Time spent on routine admin tasks
      The Result – Saving Energy
    • 9. Financial Energy
      Human Energy
      Earth’s Energy
      Capital and datacenter costs
      Average power,cooling and realestate needs
      Time spent on routine admin tasks
      The Result – Saving Energy
      Optimize Financial Energy
      Get more done with less
      Capital costs reduced by 50% - 60%
      Delayed datacenter expansion
      Operational costs reduced by 25%+
    • 10. Financial Energy
      Human Energy
      Earth’s Energy
      Capital and datacenter costs
      Average power,cooling and realestate needs
      Time spent on routine admin tasks
      Shift Human Energy
      Shift from serving hardware to serving the business
      Capital costs reduced by 50% - 60%
      Delayed datacenter expansion
      Operational costs reduced by 25%+
      The Result – Saving Energy
      Average of 33% reduction in routine admin time
      E.g. provision a server in minutes
    • 11. Financial Energy
      Human Energy
      Earth’s Energy
      Capital and datacenter costs
      Average power,cooling and realestate needs
      Time spent on routine admin tasks
      Save Earth’s Energy
      Use less, and use it more wisely
      Capital costs reduced by 50% - 60%
      Delayed datacenter expansion
      Operational costs reduced by 25%+
      Average of 33% reduction in routine admin time
      E.g. provision a server in minutes
      The Result – Saving Energy
      Up to 80% reduction in data center energy costs
    • 12. Financial Energy
      Human Energy
      Earth’s Energy
      Energize Business Through IT
      Spend more money on innovation,less on maintenance
      Capital costs reduced by 50% - 60%
      Delayed datacenter expansion
      Operational costs reduced by 25%+
      Average of 33% reduction in routine admin time
      E.g. provision a server in minutes
      Up to 80% reduction in data center energy costs
      The Result – Saving Energy
    • 13. VMware vSphere
      Virtualize – Simplify the Datacenter
      The Datacenter
      • Virtualize everything – Servers, Storage, Network
      • 14. Free apps from infrastructure
      • 15. Dynamic optimization of resources
    • 16. Platform Focus
      Infrastructure Abstraction
      Early Generation Focus
      Multiple Apps per Machine
      High Availability
      Dynamic Resource Scheduling
      vShield Zones
      vNetwork Distributed Switch
      Storage VMotion
      The Power of the Platform
      Key Benefit =Dynamic, Flexible Infrastructure
      Key Benefit = Consolidation
    • 17. VMware vSphere 4: The Most Complete Virtualization Platform
      Application Services
      Infrastructure Services
      Dynamic ResourceSizing
      VMware vSphere 4
      • Hardware Assist
      • 24. Enhanced Live Migration Compatibility
      • 25. StorageManagement & Replication
      • 26. Storage Virtual Appliances
    • 27. The Desktop
      Virtualize – Simplify Desktop Management
      The Datacenter
      VMware vSphere
      VMware View™
      • Free desktops from devices
      • 28. Centralized mgmt of desktops, leveraging common platform
      • 29. Faster, more efficient provisioning
      • 30. Increased security
    • 31. What keeps you up at night?
      Information and data is our most important asset. We spend too much time recovering lost datafrom stolen laptops.
      How do I maintain or improve desktop management when I’m required to do more with less?
      Windows 7 is here,I need to prepare for it!
      I spend a lot of time on desktop support calls. But I really need to focus on strategic IT initiatives that really add value.
      It is difficult to respond quickly when employees are mobile and scattered across the world.
    • 32. For every $1 spent on hardware, companies spend $3 to manage…
      Increasing IT costs
      The costs of managing PCs is staggering
      Source: IDC Study 2009
    • 33. Enterprise Desktop – Total Cost of Ownership
      Enterprise Desktop – Total Cost of Ownership
      Indirect Cost
      Total Cost of Ownership
      Productivity loss
      Downtime cost
      Source: IDC – Quantifying Business Value of VMware View, August 2009
    • 34. Where do the cost savings come from?
      CAPEX Savings
      VMware View 4 Reduces Desktop TCO by up to 50%
      Lower cost Storage and Hardware
      Concurrent user pricing
      Delayed Hardware Refresh
      OPEX Savings
      Average 50% fewer help desk calls
      55% reduced desktop management time
      Ability to provision users in minutes
      Patch or update from a single image
      Increased Productivity
      68% reduced end-user downtime
      * Customer examples compiled from typical cases in the industry
      Automated desktop and data backup
    • 35. VMware View:
      • Lowers TCO by 50%
      • 36. Saves $610 per user per year
      • 37. Delivers an ROI of 367%
      • 38. Provides payback in as little as 5.6 months
      Annual Cost of Supporting a User/Year
      Reduce Desktop TCO by 50%
      $610 savings per user per year
      If you are a large or diverse organization that uses server virtualization, but don’t run virtual desktops, you aren’t thinking hard enough!
      —Michael Rose, IDC
      IT Install Staff
      IT Help Desk Staff
      IT Admin Staff
      Server, Storage, Software
      Source: IDC White Paper 2009
    • 39. PColP
      • Most proven, mature technology
      • 40. Over 1 million seats sold, 8800+ customers
      • 41. Over 1700 channel partners selling View
      • 42. Broadest technology ecosystem
      VMware is the leader in desktop virtualization
    • 43. IT
      Increasing IT costs
      Anytime, anywhere access
      Security and compliance risks
      Device, OS and apps diversity
      The desktop dilemma: User Freedom vs IT control
    • 44. VMware View 4 – Built to deliver DAAS
      VMware vSphere for desktops
      VMware View Manager
      Vmware View Composer
      VMware ThinApp
      User Experience
      Multi-monitor display
      USB redirection
    • 45. Provision desktops in minutes
      Provision Desktops
      • Automate provisioning from a template
      • 46. On-demand provisioning
      • 47. Multiple types of desktops
      • 48. Persistent, Non-persistent, Individual
      • 49. Apply group policies
      View Manager
      Banner Health was able to provision 2600 users in under 10 days.
    • 50. View Manager: Provisioning Non-Persistent Pools
      Provisioning from template
      Automated connection
      Desktop returned to pool after each use
      Reverts to pre-determined state for future use
      For factory workers, kiosks, transaction workers
      VMware Infrastructure
      Non-persistent Pool
      User Group
    • 51. View Manager: Provisioning Non-Persistent Pools
      Provisioning from template
      Automated connection
      Desktop returned to pool after each use
      Reverts to pre-determined state for future use
      For factory workers, kiosks, transaction workers
      VMware Infrastructure
      Non-persistent Pool
      User Group
    • 52. View Manager: Provisioning Persistent Pools
      Provisioning from template
      Automated connection
      Desktop assigned on first log-in
      Remains associated with user & can be personalized
      Ideal for knowledge workers
      VMware Infrastructure
      Persistent Pool
      User Group
    • 53. View Manager: Provisioning Persistent Pools
      Provisioning from template
      Automated connection
      Desktop assigned on first log-in
      Remains associated with user & can be personalized
      Ideal for knowledge workers
      VMware Infrastructure
      User Group
      Persistent Pool
    • 54. Confidential
      VMware View 4: Breakthrough user experience
      • PCoIP - Built for desktops
      • 55. Adaptive protocol designed for LAN and WAN
      • 56. End-to-end software solution with optional hardware
      • 57. Best desktop experience from task worker to power user
    • Confidential
      Seamless Desktop Experience
      Rich mediaand graphics
      Progressive build of graphics
    • 58. Confidential
      Medium Resolution
      • Built over a few frames
      • 59. Higher quality picture
      • 60. High resolution text
      Low Resolution
      • Initial Image
      • 61. Low bandwidth & resolution
      • 62. High resolution text
      High Resolution
      • Built over time as user remains on page & bandwidth permits
      • 63. Full resolution image & text
      Progressive Build Example
    • 64. Customers use VMware View in a variety of ways
      Business Continuity and Disaster Recovery
      Desktops as a Secure, Managed Service
      Remote or
      Branch Offices
      Windows 7 Migration
      Provide a continuous availability of desktops
      Ensure highly available desktop
      Provide a cost-effective, simpler, and more reliable disaster recovery solution
      • Eliminate the need for moves, adds, or changes
      • 65. Allow third parties to access corporate applications in secure, controlled way
      • 66. Expedite integration of companies in mergers and acquisition scenarios
      • 67. Provide offshore developers control while keeping IP in the data center
      • 68. Remove the need of IT resources at branch
      • 69. Manage remotely – desktops centralized at branch or in corporate datacenter
      • 70. Reduce high costs, and application compatibility with OS migrations
      • 71. Extend life of existing desktop hardware to access virtual Windows PC desktops
      • 72. Reduce application conflicts and costly application porting
    • Windows 7 Migration: Ready, Set, Go …..
      • Virtualize Windows XP or Vista applications using ThinApp
      • 73. Start Windows 7 Pilot
      • 74. Use VMware View to deploy Windows 7 as virtual desktop with full application compatibility
    • VMware Product / Service Lines
      VMware vCloud
      Creating a bridge from private to public clouds
      VMware vCenter
      Centrally Manage and Automate
      VMware View
      Desktop Independence
      VMware vSphere
      Market Leading Virtualization Platform
    • 83.
    • 84. More information on VMware View:
      Download and evaluate VMware
      Use the VMware View TCO calculator:
      Learn more about VMware View 4
      Take advantage of VMware View service offerings to accelerate your deployments
    • 85. Questions and Answers
      Thank You!
    • 86. Why VMware View
      Market-leading desktop virtualization solution
      Over 1M licenses sold
      Over 8,800 customers world wide
      Over 2x the number of deployed seats as Citrix XenDesktop
      Built to deliver desktops as a managed service
      VMware View is built on vSphere Enterprise Plus
      High-impact end user experience
      VMware ThinApp provides true application virtualization
      Fastest time to value
      The Tolly Group has found that VMware View is easier to deploy and manage than Citrix XenDesktop
      Streamlined setup process
      Single web-based management console
    • 87. XenDesktop: Costly, Complex, Incomplete
      3x the Complexity
      XenDesktop takes 3X as many steps to install and delivers non-integrated, costly management across multiple consoles
      2x the Cost
      XenDesktop requires TWICE the servers for 10K users AND is 30% more expensive on licensing for platinum vs. premier
      ½ the Solution
      Over 90% of XenDesktops run on vSphere today . XenDesktop = a broker with no integrated console or backend server
      View includes vSphere Enterprise Plus and together with our hardware partners delivers the total virtual desktop in a box
    • 88. VMware View vs Terminal Services
    • 89. Understanding Microsoft Licensing for VDI
      VDI is licensed the same regardless of vendor (including MSFT)
      Customers have two options for licensing hosted virtual desktops
      Option #1: Purchase full priced product
      Higher up front cost
      No annual fee
      Can save money in the long run
      Option #2: Purchase Vista Enterprise Centralized Desktops
      Lower up front cost
      Requires Software Assurance