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Introduction to Avazu DSP



Avazu DSP is a display advertising platform connecting billions of real-time biddable ad impressions. For more information please visit http://www.avazudsp.net

Avazu DSP is a display advertising platform connecting billions of real-time biddable ad impressions. For more information please visit http://www.avazudsp.net



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Introduction to Avazu DSP Introduction to Avazu DSP Presentation Transcript

  • The Evolution of Display Advertising Direct from Publishers Ad Networks 1996 1998Ad Exchanges 2005 2009 DSPs
  • What is Avazu and Avazu DSP? Avazu is a recognized provider for audience targeting and display advertising.
  • What is Avazu and Avazu DSP?Avazu DSP is a media buying platform, connected to billions of RTB-biddablead impressions everyday. Our DSP platform allows advertisers to manage hugelyscalable and efficient online media buys.
  • How we outperform traditional display ads? Pre-impression Traditional Avazu optimization Ad Targeting frequency targeting, all basic targeting, audience targeting geographic targeting, and retargeting daypart targeting Media Buying pre-selected and static RTB real time bidding – dynamic bid publishers, small for each ad impression, large inventory size inventory size with over 85% coverage Post-impression optimization Optimization manual optimization algorithmic optimization based on prediction algorithms towards CTR, CPC, CPA Creative static banner ads dynamic and personalized call-to- action creatives Results non-guaranteed guaranteed ROI and pay for conversions
  • Ad Targeting: Personalized Retargeting Personalized Retargeting can realize communication with potential customers, even when they are not on the e-commerce websites 1 Potential customer visits your website 2 Your customer left without buying anything 3 Your potential customer also browses on other websites A wide rang of audience While those people are surfing in the Internet, Avazu websites: 4 recognizes them using cookies Web portals、news websites、 social websites、blogs/BBS、 content websites Avazu will automatically provide the ads which they want to 5 see, according to their traced behaviors and surfing habits. 6 Finally, the users will click these ads, go back to the websites of advertisers and turn into a conversion.
  • Ad Targeting: Audience Targeting 1 2 3 Advertiser’s target groups are compared We gather data on all user Those data are with our existing behaviours from our partners collected, segmented and saved into audience segments. and publishers. our cloud-based storage systems. 6 5 4 Suitable audience Media buying based on targeted segments are defined Targeted users see creatives across audience segments. and selected. different web sites.
  • Media Buying: RTB – Real time bidding? Hey, we have 1 mio impressions to sell onTraditional media buys: website.com, give Hmm, ok, give me 5 USD CPM Ad Placement Publisher/Ad Network and you can get Advertiser me a geo targeting, send them! me an IO and we will take it and give it a try. Static inventory, static pricing and manual I give you the budget and you contractual insertion deal with all those orders. media buyingRTB media buys: stuff, I just wanna see the results… Ad Placement Publisher/Ad Network Dynamic, auction- Avazu DSP Advertiser based and ready-to- buy inventory Hey, we have 1 mio impressions to sell on website.com, RTB auctions for Thinking about the those inventories each ad value of each ad are now avaiable over RTB. impression impression DSP bids 50 cent
  • Media Buying: RTB – Real time bidding? A selection of RTB-enabled publishers: and a lot more… Brand Safety Auction-based Buying
  • Creatives: dynamic and personalized call-to-action creatives For people left your web site without buying: Opt-out clauseAdvertiser Logo Switching Products Product Image Zoom Social Engagement To Product Page
  • Creatives: dynamic and personalized call-to-action creatives For people abondonned in the shopping cart: Opt-out clause Individual message for abondonned users Shopping cart reminderAt Avazu, we believe that the influence of creative optimization significantlyimpact the success of our clients, therefore we put a strong focus on optimizingand adding new product features into our creative engine.
  • Our clients and customers 电饭锅