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Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
Social media cafe Concepts
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Social media cafe Concepts

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social media concepts,social media for restaurants, seo,ppc, facebook ,twitter all connected,online marketing for my business,business marketing ideas, facebook linked to twitter, mobile marketing for …

social media concepts,social media for restaurants, seo,ppc, facebook ,twitter all connected,online marketing for my business,business marketing ideas, facebook linked to twitter, mobile marketing for y business

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Transcript

  • 1. Social Media Café
  • 2. Social Media Café Concept
  • 3. Social Media Café…cont
  • 4. Overview of Socially Facilitated M&S
  • 5. Mobile Landscape
  • 6. Mobile Marketing Strategy
  • 7. Social Landscape
  • 8. Social Media Tools
    Location: make sure your restaurant can be searched and reviewed through local business guides
    Yelp
    Urbanspoon
    TripAdvisor
    Google Places.
  • 9. Social Media Tools…contd
    LinkedIn: All your high profile executives are there and so are their professional assistants. Building a network in LinkedIn and advertising on LinkedIn will bring more corporate events to your restaurants.
  • 10. Social Media Tools…contd
    Facebook: Setup a fan page to connect with your customers. Keep it fresh and get involved in the conversations on your wall.
  • 11. Social Media Tools…contd
    YouTube:
    Incorporate video into your social media strategy. Take customers behind the scenes and give them a pass to a parts that only insiders are allowed to go.
    Show where you buy your produce.
    YouTube will help you co-linking corporates and businesses that celebrate events like birthdays, big deals closures, promotions etc.
  • 12. Social Media Tools…contd
    Twitter:
    Publish your Twitter account on all documents.
    Promote giveaways, special and announcements via Twitter.
    Use it as a tool to listen and converse with your customers.
  • 13. Social Media Tools…contd
    Blog:
    Great way to bring customers into the kitchen. Sharing a recipe, employee profiles and kitchen tips. Break down the wall between the kitchen and the dinning room.
    Customers want to be part of something more than just a meal – they want to feel like they belong!
  • 14. Social Media Tools…contd
    Google Alerts:
    This is a great tool to listen to what is being said about your business, website or even your chef.
    Setting up Google Alerts with just the name of your restaurant can bring priceless insights to both positive and negative talk about what is being said online about your business.
  • 15. Social Media Tools…contd
    Email:
    Email monthly newsletter with latest happenings, new menu items, entertainment news, recipe of the month.
    Run competitions using QR codes to build email database and mobile numbers – for future marketing opportunities.
    Mobile: have customers provide their mobile numbers for coupons, specials and latest news via SMS.
  • 16. Social Media Tools…contd
    Events: Host tweetups for your Twitter Community and Meetups for those that gather around topics via meetup.com.
    Social Calendar: Use sites such as upcoming.org and eventful.com to promote the latest happenings
  • 17. Social Media Tools…contd
    Business Card: Provide a business card that maps out where customers can continue their dinning experience online.
    Flickr: using photo sharing sites to show images of events, behind the scenes and market days.
  • 18. Offline/Online Integration
    T-Shirts with a Like Button
    Coupons and Specials – via FB &Twitter
    Promotions - via FB & Twitter
    Sales Integration – Train staff on how to make social media interactive with clients
    Table QR Code & Advert
    Poster Board at entrance
    Free Style Video
  • 19. Sales Integration
  • 20. Online Reputation Management
  • 21. 5 Reasons Why Social Media is Crucial
  • 22. 5 Reasons Why Social Media is Crucial
  • 23. 5 Reasons Why Social Media is Crucial…contd
  • 24. What’s New on the Menu?
  • 25. Social Media Café
  • 26. What I Want from a Restaurant Website?
  • 27. Key Lessons
  • 28. Outcomes
  • 29. Questions?Vishay Singhvishay@avaxusa.comhttp://www.linkedin.com/in/avaxusa

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