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Quantitative Audience Survey

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  • 1. Quantitative Audience Survey Ava Patel
  • 2. The first question of my survey was chosen to deduce what gender my magazine should be aimed at. The majority of people were females at 60% which I expected. However, I decided to construct my magazine to appeal to the niche audience instead (in this case males).
  • 3. These results give me an indication as to which age group I should create my magazine for in particular. Most people seem to be 14-16 years old, yet I have chosen to go the same route that I did with my first questions and aim to appeal my magazine to the niche audiences: 16-23 year olds which is quote similar to the NME’s age demographic.
  • 4. The social media I found to be used most was Facebook. This means that in order to make my magazine successfully, it must have a Facebook page which is often updated, perhaps with competitions, videos and links to other websites that cannot be found in the magazine itself as this will entice people to purchase the magazine. Also given that Twitter and Tumblr were voted second and third most used it would be wise to set up a Twitter account that is well run and informative as well as a Tumblr account used to post photos, videos and recordings for fans of the magazine.
  • 5. The most listened to genre of music was RnB which is expected as pop and RnB are both mainstream genres as they seem to dominate the charts and most radio stations. However, I do not want to create a mainstream magazine, instead I wish to focus on a narrower genre which is why I have chosen rock. Thus, the choices I make regarding my magazine must by specific to rock music i.e. colours, typography, structure.
  • 6. The majority of participants chose sport as their hobby. This answer means that I can assume my demographic to be active and energetic. It would thus make sense to have maybe some sporting store adverts in my magazine. Also, I could give away a voucher inside the magazine for an online sports store and then by using synergy the sports website could advertise my magazine on one of their pages. As well as this, I could feature book and clothing adverts given they were popular hobbies along with sports.
  • 7. The most popular colour chosen was blue. However, personally the idea of a blue colour scheme did not appeal to me. Thus I chose to go with the second and third most popular colours purple and green. My colour scheme will be black, purple and green which are two very vibrant colours that will hopefully appeal to men that enjoy rock music. Also, the idea of these colours together is quote striking and probably appeals to my demographic who are going through a rebellious or unruly phase.
  • 8. It seems that the majority of people are only willing to pay a limit of £2 on a magazine. Thus, it is wise to sell my magazine around this value as it suits the consumer well, yet is also a reasonable amount to make a profit and hopefully create brand identity.
  • 9. The participants mainly chose Drake as their favourite music artist which again reveals that RnB is the most popular genre. Other artists mentioned that would better suit my magazine’s genre are You Me At Six, Green Day, Nirvana and Arctic Monkeys. So by including these artists and others who are very similar, my magazine will be sure to sell well.
  • 10. The majority of people access music via Youtube. It thus makes sense to have my magazine advertised on Youtube perhaps on the accounts of artists who mainly feature in my magazine. Also, by creating a Youtube account under the name of the magazine we could upload interviews with celebrities, the latest music videos and other exclusive, original videos. This will help to promote us online as well as promoting the magazine through traditional media ways such as: billboards, posters etc.