Personas and scenarios

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Personas and scenarios

  1. 1. THINKINGPLASTIC
  2. 2. "Waste is a result of Bad Design" Eric Lombardi of EcoCycle, a recycler in Boulder, Colorado
  3. 3. GLOBAL WARMING Global Warming is the observed average temperature increase in the earth’s atmosphere and oceans, sufficient enough to cause climate change. 2008 14.8 2000 14.5 1994 14.4 Average global temperatures
  4. 4. CO2 N2O Methane CFC 11 CFC 12 CAUSES The increased amount of carbon dioxide and greenhouse gases (GHGs) in the Earth’s atmosphere—through fossil fuel burning, land-clearing, waste disposal, Etc.—Is the major component of the Greenhouse Effect
  5. 5. Power stations Industrial Process Transport Fuels ❉ Agriculture Byproducts REASON WHERE DO GHG’S COME FROM ?  Fossil fuels Retrieval,Process Residential and Commercial Land use and Biomass Burning Waste management
  6. 6. REASON WHERE DO GHG’S COME FROM ? Waste management
  7. 7. WASTE MANAGEMENT Waste management is the collection, transport, processing, recycling or disposal, and monitoring of waste materials.
  8. 8. Chennai Bangalore Bombay Delhi Kolkatta Paper 8.38 11.58 8.85 6.92 6.07 Metals 0.19 0.35 0.44 0.38 0.19 Glass 0.29 0.78 0.92 0.42 0.34 Textiles 3.11 2.29 4.42 7.10 1.87 WASTE CONTENT Plastics 7.48 9.72 10.30 7.80 4.88 Ash and dust 26.11 17.34 14.12 18.55 29.60 Organics 51.34 51.84 55.25 54.42 50.56 Source- KK plastics
  9. 9. Chennai Bangalore Bombay Delhi Kolkatta Paper 8.38 11.58 8.85 6.92 6.07 Metals 0.19 0.35 0.44 0.38 0.19 Glass 0.29 0.78 0.92 0.42 0.34 Textiles 3.11 2.29 4.42 7.10 1.87 WASTE CONTENT Plastics 7.48 9.72 10.30 7.80 4.88 Ash and dust 26.11 17.34 14.12 18.55 29.60 Organics 51.34 51.84 55.25 54.42 50.56 Source- KK plastics
  10. 10. PLASTIC RESIN CODES Soda bottle Milk, water Clear food Bread Ketchup Meat trays Some and juice Packaging bags Bottles Juice Shampoo Egg bottles Bottle Detergent Shampoo Frozen Marine cartons bottle Bottles food Tubes 3 and 5 Water Packaging cups and gallon Yogurt plates bottles tubs Squeezy Jars Bottles Grocery Bags PLASTIC PYRAMID RANKED BY HAZARD PVC PS, ABS, PC PET PE, PP BIO BASED POLYMERS
  11. 11. PET flakes are used as the raw material for a range of products that would otherwise be made of polyester. PVC- or Vinyl Recycling has historically been difficult to perfect on the industrial scale The most-often recycled plastic[citation HDPE or number 2, is down cycled into plastic lumber, tables, roadside curbs, benches, truck cargo liners, trash receptacles, stationery (e.g. rulers) and other durable plastic products and is usually in demand. RECYCLE ENVIRONMENTAL HAZARDOUS OF RECYCLING Environmental Hazardous Issues related to plastic Grinding Scrap Increases Noise levels Marking and codification on the product is Hygienic conditions of the Units Inappropriate Infections to the Rag Pickers. Quality of raw material and scrap Workers exposed to severe Health conditions The multi level film packaging is not recyclable. Once used to the maximum, it goes to the dump Products that are recycled are not very safe.
  12. 12. The growth rate of the plastic manufacturing Industry is rising by 24% every year since the past 19 years. Total waste in bangalore is 3500 tonnes per day Plastic Waste is 35 tonnes per day Out of the plastic waste created 82.84% is recovered - Through primary and secondary sources. 17.11% is waste dumped in the environment BANAGLORE THE PLASTIC INDUSTRY IS THE MAJOR OFFENDER Out of 82.84% only 40% is recycled in bangalore the rest is exported. Out of 40% of it being recycled , 2.3% is dumped in the environment. In total 17.11% + 5.0% = 22.11% is the garbage just out there floating. ( These figures may not be exact but will give you a round about situation in the city) Source: KK plastics
  13. 13. Air pollution Marine life Clogged drains Infertility of the soil Toxins in groundwater IMPACT ON THE ENVIRONMENT Heath Issues Prevents rain water Animals die Chemicals harm Oil consumption from seeping down body
  14. 14. KIND OF PLASTIC WE USE
  15. 15. GHG GHG GHG GHG GHG Energy Energy Energy Energy Energy v v v v v Raw materials  Plastic Production  Product Manufacture  Product Use  Disposal LIFE CYCLE MANUFACTURING
  16. 16. GHG GHG GHG GHG GHG Energy Energy Energy Energy Energy v v v v v Raw materials  Plastic Production  Product Manufacture  Product Use  Disposal ALTERNATIVE MANUFACTURING RE-USE RECYCLE TO PRODUCT RECYCLE TO PLASTIC RECYCLE TO RAW MATERIAL OR ENERGY
  17. 17. RECYCLE TO PRODUCT THERMO MECHNANICAL TREATMENT RECYCLE TO PLASTIC APPROACH SHOULD BE ECONOMICALLY AND SOCIALLY VIABLE RECYCLE TO FEEDSTOCK THERMO CHEMICAL TREATMENT RECYCLE TO LIQUID FUEL RECYCLE TO ENERGY RECOVERY
  18. 18. RECYCLE TO PRODUCT  Collection and Transportation  Dismantaling and washing  Refurbishing  Manufacturing Product THERMO MECHNANICAL TREATMENT RECYCLE TO PLASTIC  Collection and Transportation  Sorting and Washing  Grinding and Melting  Polymer Product APPROACH THE AREAS WE CAN FOCUS ON
  19. 19. Cab adiw alla Industrial Households,Retail Broker and Industraial Rag pickers Collection bins WHAT WE HAVE s er Merchants ick DISPOSABILITY gp Ra Rag pickers Transfer Points Streets Recycle route Waste Route Dumps and Landfill
  20. 20. PERSONAS NAME: NEETA SINGH AGE: 45 OCCUPATION: HOUSEWIFE STATUS:MARRIED RETAIL SPACES: GARUDA MALL, COMMERCIAL STREET, MG ROAD Neeta singh has been married for over 20 years to Sunil Singh. near by shop if there is less quantity and they usually deliver in They have shifted to Bangalore about 7 years back. She has one plastic bags. She usually visits Spencer’s or Nilgirs, which is just son and one daughter, they are both currently in college. Neeta walking distance from her house. She doesn’t carry her own bag takes care of all the household chores herself and a House help to to these places as its not allowed inside and she would have to just assist her. Neeta has many friends in Bangalore. take the plastic bags anyway. The bags she receives from these Neeta’s day typically starts of with laying out the breakfast for her retail chains are usually used to line the dustbins, or then stored husband and children, She offers them a lot of Healthy food like till there is a need again to use them to carry things. fruits, cornflakes, almonds etc. She thinks the government should be doing something about it. She usually packs rolls for children in Klin- wrap and gives it to She also admits that she throws all the plastic packaging into the them in a plastic bag, as it is easy to dispose. Once they all leave dustbin and has no clue where it goes, all she knows is that the the house, she starts with preparing the lunch and she instructs maid takes it down to the bin and she thinks that the truck comes the house help on the various tasks to do. She then if necessary and takes it. goes to the grocery store to buy things or then she orders from a
  21. 21. PERSONAS NAME: UMESH DALAL AGE: 50 OCCUPATION: CEO STATUS: MARRIED RETAIL SPACES: GARUDA MALL, JAYANAGAR MAIN MARKET Mr Umesh Dalal Is a CEO of a mid size company at Jayanagar. He delivered from home, which includes the evening snack as well. has two sons that are both studying abroad. His wife is a school This is well packaged in a plastic tiffin and other Ziploc packaging teacher at the nearby nursery school. Umesh heads a large team for the roti’s, sandwiches etc. Sometimes he visits the canteen of people in his office and is constantly traveling around the world. with his team and there he is served food on reusable plates. On Umesh’s day at office starts with a cup of coffee in a plastic cup the technical front he is trying to make Eco friendly products in from café coffee day at the office canteen. He then visits several his company, where there would be as little as plastic used. meetings scheduled by his personal assistant around where he is Umesh is aware about the Environmental hazards of plastic and offered bottled water, and some biscuits on a kiln wrapped plate. they are trying to cut down as much plastic as possible. He has Every time he wants water in the middle of work he is given a new even set aside a budget for corporate social responsibility. He bottle. He consumes over 20 bottles in a day. His lunch is usually feels that plastic should be completely banned.
  22. 22. PERSONAS NAME: AWADHI GUPTA AGE: 23 OCCUPATION: STUDENT STATUS: SINGLE RETAIL SPACES: GARUDA MALL, COMMERCIAL STREET, MG ROAD Awadhi Gupta is a student of Mount Carmel College in Bangalore. usually disposed of in the dustbin, as she is aware of how she She is originally from Delhi and has been living in Bangalore. She should not litter on the roads. She usually always carries a lives with four of her friends in a two-bed room apartment. They disposable water bottle which in case she can crush and throw. have house help who comes and cleans for them and also cooks She loves going shopping with her friends in the by- lanes of them lunch and dinner. Since they are living by themselves they Commercial Street. When she picks up one or two things she use a lot of packaged junk food, like magi, Lays chips, chips, Ready tries to avoid taking a bag from the shopkeeper. to eat food. She says she tries reducing plastic at home as far as possible Her day typically starts with a glass of milk from her tetra pack and even educates her maids about it. But she doesn’t really Milk. She leaves for college in an auto and if on the way she is know where to go out and put the garbage so that it reaches the hungry, she buys herself a packet of chips or biscuits, which is right source.
  23. 23. PERSONAS NAME: P.N. RAO AGE: 35 OCCUPATION: POLICE OFFICER STATUS: SINGLE RETAIL SPACES: COMMERCIAL STREET, SHIVAJI NAGAR, KR MARKET. PN Rao is police officer at the commercial street police station. He places. Incase he forgets his bottle; He buys or borrows from lives in the government quarters with his fellow colleagues. He is nearby localities. usually given lunch at the station and dinner in the quarters. He He usually has a fixed location to have coffee in a day. He has has a family back in about 4 coffees in a day in those small plastic cups, which he just His day starts, with either a duty at the station or a position litters anywhere around. somewhere around the location of Shivaji Nagar. His Walkie-talkie He is aware that people throw plastic and litter all over. He usually informs him early in the morning of his location. When he feels nothing can be done about it because people don’t care is stationed outside, His duty is too monitor the traffic and penalize and neither do the government. He feels that there is very little anyone who breaks traffic rules. While he is at duty, he usually he can do as it is not in his capacity. He is not aware about the tries carrying his own bottle of water, which he refills from various environmental hazardous that plastic.
  24. 24. PERSONAS NAME: VIJAYA CHANDRA AGE: 37 OCCUPATION: HOUSE HELP STATUS: WIDOW RETAIL SPACES: JC NAGAR, SHIVAJI NAGAR Vijaya is house help at the Neeladri Mahal building. She visits over all the garbage in the common dustbin in the building. In all the 6 houses in a day and assists people of the house with cleaning, houses she demands them to put plastic liners so that it is easier cooking and all household chores. She has two children and both for her. She just ties the bag and dumps it in the bin. She takes are going to an English medium school. Her husband expired all the extra bottles and big waste in the house and sells it to the over 8 years back and ever since she has been taking care of the cabadiwalla opposite the house. family. She says she has heard that plastic harms the environment, but Her day starts at 8:00 am in one house where she does all the does not know how. She says she will try in her capacity to do cleaning and mopping and washing the clothes. She has to throw whatvever it takes if she is taught what to do.
  25. 25. The survey covered a large demographic of the Middle class, Upper middle class segment of society The most frequently used plastic is Bottles 71%, Bags: 69% 60% of the people think their garbage goes to the municipal dump And only 40% think it gets recycled SURVEY A DEMOGRAPHIC OF 100 61% of the people think plastic should not be completely banned 62% of the demographic do not mind paying for there own bag as long as it is Reasonable. 85% of the people would want to be a part of an initiative
  26. 26. State and central Government- Losing credibility and public criticism Muncipalities- Costs and reduction Plastic Producers- Ban on plastic Packaging THE INDUSTRY IS WORRIED FMGC’s- Branded litter= Erosion of Brand Value Retailers- Supply Infefficiencies NGO’s - Government and Industry support. Recycler - Steady stream of materials and Information.
  27. 27. NGO's- collection and seggregation centers KK plastics- plastics for the road Strong system of collection by Cabadiwallas WHAT IS IN PLACE? Recycling technologies for most plastics Identification numbers for segregation Policy of banning 20 microns plastic
  28. 28. National policy - Ranging from voluntary to Regulatoray Societal engagement - Scope for social Innovation WHAT WE NEED Infrastructure for collection and separation - A challenge in our country Technologies, Market and prices for recycled products- Designing for the Next life
  29. 29. Encourage to Bring your De- centralize own bag segregation and collection A strong policy Awarness and enforcement Campaign Discovering New Education and Packager being technology and Uplifting of the Responsible Innovation Ragpickers CHANGES REQUIRED Collaboration Street committees Piolt project Seggregation at source Shared agenda on SWM A database Self help groups
  30. 30. BIG IDEAS FINDING ALTERNATIVES - Bring your own bags METHOD OF DISPOSABILITY/COLLECTION/ SEGREGATION Collection centers, Ragpickers CREATING AWARENESS: Schools, colleges, IT firms

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