• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
User Experience of Reality
 

User Experience of Reality

on

  • 11,347 views

Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!

Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!

Statistics

Views

Total Views
11,347
Views on SlideShare
10,537
Embed Views
810

Actions

Likes
53
Downloads
356
Comments
1

27 Embeds 810

http://uxfactory.com 456
http://www.uxfactory.com 65
http://chromainc.typepad.com 60
http://mtristao.com 36
http://dusanwriter.com 36
http://www.mtristao.com 35
http://www.slideshare.net 31
http://www.hanrss.com 29
http://just-another-blog-for-kicks.blogspot.com 13
http://electricarchaeologist.wordpress.com 12
http://electricarchaeology.ca 9
http://fintsomsnus.com 6
http://www.dusanwriter.com 2
http://www.techgig.com 2
http://just-another-blog-for-kicks.blogspot.de 2
http://feeds.feedburner.com 2
file:// 2
http://just-another-blog-for-kicks.blogspot.com.au 2
http://www.chromainc.typepad.com 2
http://static.slideshare.net 1
http://www.mtristao.com. 1
http://gracemcdunnough.tumblr.com 1
http://safe.tumblr.com 1
http://mail37.paran.com 1
http://lgekrptms01.lge.com 1
http://bartcollet.secondbrain.com 1
http://just-another-blog-for-kicks.blogspot.co.uk 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

User Experience of Reality User Experience of Reality Presentation Transcript

  • User Experience of Reality JANE MCGONIGAL, PhD game director @ the Institute for the Future
    • Reality is broken.
  •  
  •  
  •  
    • Games work better.
        • Better instructions
        • Better feedback
        • Better emotions
        • Better community
  •  
    • “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.”
    • – economist Edward Castranova
    • It’s a quality of life problem.
    • And quality of life is just another way of saying “ user experience of reality .”
    • So what is the future of reality UX ?
  •  
  •  
  • What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
  •  
  •  
  •  
    • The Quality of Life Index
    • The Happy Planet Index
    • “ Gross National Happiness”
    • Subjective Life Satisfation
    • The Canadian Index of Well-Being
    • World’s Most Livable Cities
    • The Vanderford Riley Well Being Schedule
    • The Authentic Happiness Inventory
  •  
  •  
    • Are UX designers in the happiness business?
    • YES YOU ARE!!!
  • A future forecast ( 2013 ): the rise of the h appiness engineers
    • Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.*
    • *see TARA HUNT – “Happiness is your new business model”
    • Positive psychology is increasingly a principal, explicit influence on interactive design and development.
    • Communities form around different visions of a real life worth living .
    • Good user experience is defined as a measurable increase in real happiness, or well-being – the new capital .
    • By 2013, Reality UX design is the leading-edge of happiness engineering .
  •  
    • Multiplayer games
    • are the
    • ultimate happiness engines .
  • What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
  • Alternate Reality Gaming
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • Happiness = participation in every possible moment. In other words, ENGAGEMENT .
  • WE WILL HARNESS OUR COGNITIVE SURPLUS . *
    • 100 million mental hours  WIKIPEDIA
    • 5 days of World of Warcraft
    • 4 episodes of American Idol
    • *read CLAY SHIRKY
  • WE WILL HARNESS OUR COGNITIVE SURPLUS . *
    • 100 million mental hours  WIKIPEDIA
    • 5 days of World of Warcraft
    • OR, 1 season of American Idol votes
  • We will increasingly operate within an economy of of engagement.
  •  
  • the L O ST ring
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • the L O ST ring Improved Reality UX for the 2008 Olympics!
    • So wh at’s important?
    • Reality is broken.
    • Games work better.
    • You, the UX designers , are our best hope for fixing reality --
    • IF you choose to harness the power of games .
  • What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
  • So what’s important?
  • STEAL THIS SLIDE!
    • Nicole Lazzaro – www.xeodesign.com
    • Edward Castranova – Exodus from Reality
    • Tara Hunt – www.horsepigcow.com
    • BJ Fogg – www.bjfogg.com
    • Gamasutra - www.gamasutra.com
    • Alternate Reality Gaming Network - www.argn.com
    • Jane McGonigal - www.avantgame.com
  • www.SUPERSTRUCTGAME.org Sign up NOW , play Sept 22 – Nov 6 2008