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User Experience of Reality

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Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!

Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!

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  • Transcript

    • 1. User Experience of Reality JANE MCGONIGAL, PhD game director @ the Institute for the Future
    • 2.
      • Reality is broken.
    • 3.  
    • 4.  
    • 5.  
    • 6.
      • Games work better.
          • Better instructions
          • Better feedback
          • Better emotions
          • Better community
    • 7.  
    • 8.
      • “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.”
      • – economist Edward Castranova
    • 9.
      • It’s a quality of life problem.
      • And quality of life is just another way of saying “ user experience of reality .”
    • 10.
      • So what is the future of reality UX ?
    • 11.  
    • 12.  
    • 13. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
    • 14.  
    • 15.  
    • 16.  
    • 17.
      • The Quality of Life Index
      • The Happy Planet Index
      • “ Gross National Happiness”
      • Subjective Life Satisfation
      • The Canadian Index of Well-Being
      • World’s Most Livable Cities
      • The Vanderford Riley Well Being Schedule
      • The Authentic Happiness Inventory
    • 18.  
    • 19.  
    • 20.
      • Are UX designers in the happiness business?
      • YES YOU ARE!!!
    • 21. A future forecast ( 2013 ): the rise of the h appiness engineers
    • 22.
      • Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.*
      • *see TARA HUNT – “Happiness is your new business model”
    • 23.
      • Positive psychology is increasingly a principal, explicit influence on interactive design and development.
    • 24.
      • Communities form around different visions of a real life worth living .
    • 25.
      • Good user experience is defined as a measurable increase in real happiness, or well-being – the new capital .
    • 26.
      • By 2013, Reality UX design is the leading-edge of happiness engineering .
    • 27.  
    • 28.
      • Multiplayer games
      • are the
      • ultimate happiness engines .
    • 29. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
    • 30. Alternate Reality Gaming
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44.  
    • 45. Happiness = participation in every possible moment. In other words, ENGAGEMENT .
    • 46. WE WILL HARNESS OUR COGNITIVE SURPLUS . *
      • 100 million mental hours  WIKIPEDIA
      • 5 days of World of Warcraft
      • 4 episodes of American Idol
      • *read CLAY SHIRKY
    • 47. WE WILL HARNESS OUR COGNITIVE SURPLUS . *
      • 100 million mental hours  WIKIPEDIA
      • 5 days of World of Warcraft
      • OR, 1 season of American Idol votes
    • 48. We will increasingly operate within an economy of of engagement.
    • 49.  
    • 50. the L O ST ring
    • 51.  
    • 52.  
    • 53.  
    • 54.  
    • 55.  
    • 56.  
    • 57.  
    • 58.  
    • 59.  
    • 60.  
    • 61. the L O ST ring Improved Reality UX for the 2008 Olympics!
    • 62.
      • So wh at’s important?
      • Reality is broken.
      • Games work better.
      • You, the UX designers , are our best hope for fixing reality --
      • IF you choose to harness the power of games .
    • 63. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
    • 64. So what’s important?
    • 65. STEAL THIS SLIDE!
      • Nicole Lazzaro – www.xeodesign.com
      • Edward Castranova – Exodus from Reality
      • Tara Hunt – www.horsepigcow.com
      • BJ Fogg – www.bjfogg.com
      • Gamasutra - www.gamasutra.com
      • Alternate Reality Gaming Network - www.argn.com
      • Jane McGonigal - www.avantgame.com
    • 66. www.SUPERSTRUCTGAME.org Sign up NOW , play Sept 22 – Nov 6 2008

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