Alternate Realities a  game designer’s perspective   on  the future of happiness   Jane McGonigal, Ph.D.   Institute for t...
A future forecast ( 2017 ): <ul><li>Quality of life  becomes the primary metric for evaluating brands, services, built env...
 
 
Is happiness the new capital? <ul><li>“ Our economy is rapidly changing from a  money economy  to a  satisfaction economy ...
Is happiness the new capital? <ul><li>www.neweconomics.org </li></ul>
Is happiness the new capital? <ul><li>www.neweconomics.org </li></ul>
Technology  moves faster than  culture Culture  moves faster than  evolution Our  cro-magnum brains and  bodies  are being...
Symptoms manifest ( 2007 ):  1.  Gamers have figured out something  very  important:   Reality is broken .
“ We are witnessing what amounts to no less than a global  mass exodus  to virtual worlds and other online gaming environm...
User Hours per Month
US $ Exchanged on Lindex (in Millions)
This exodus to virtual worlds and networked games is  an extremely important signal  –   Not (as some think) that we will ...
Symptoms manifest ( 2007 ):  1.  Gamers have figured out something  very  important:   Reality is broken . 2.  To fix it, ...
Symptoms manifest ( 2007 ):  1.  Gamers have figured out something  very  important:   Reality is broken .  2.  To fix it,...
Alternate Realities a  game designer’s perspective   on  the future of happiness   –  and  10 ways  to  save the  real wor...
' Play  will be to the  21st century  what work was to the last 300 years of industrial society --  our dominant way  of k...
Alternate Reality Game designers  are a new breed of  hackers  who are pioneering this  play ethic . …. We are hacking eve...
In what sense do Alternate Realities  “work better”? <ul><li>they better meet the gamers’  new standards for  happiness </...
How  do  networked games work? <ul><ul><li>~ clear  goals  and specific   avenues   for advancement </li></ul></ul><ul><ul...
There are  3 Tiers  of Happiness: <ul><li>1. pleasure   </li></ul><ul><li>2. engagement   </li></ul><ul><li>3. meaning  </...
There are  3 Tiers  of Happiness: <ul><li>1. pleasure   </li></ul><ul><li>–   feeling good </li></ul><ul><li>2. engagement...
There are  3 Tiers  of Happiness: <ul><li>1. pleasure  </li></ul><ul><li>SENSORY STIMULATION </li></ul><ul><li>2. engageme...
<ul><li>“ We know what makes people happy: It is  </li></ul><ul><li>to have  good relationships with other human beings , ...
Collective Intelligence - Pierre Levy, 1994 Cogito, ergo sum      Cogitamus, ergo sumus
 
The concept “alternate reality” comes from  science fiction .  “ a  hybrid  of Fantasy and Alternate History that alters t...
In an AR, a game becomes  an alternative  framework  for experiencing  everyday life . “ An alternate reality is  another ...
World Without Oil,  2007 alternate reality game ( www.worldwithoutoil.org )
 
 
 
<ul><li>“ This was a blog for an ARG. But I am real.  My game profile is accurate. The people I wrote about in-game have R...
Massively networked media  constructs  and  confirms  the alternate reality
 
 
When  the game ends , the  alternate reality continues .   “ When they  returned , they discovered that … their  excursion...
<ul><li>“ I really mean it when I say WWO changed my life.  I really have been walking more/driving less, using my cloth b...
Well-Being Inventory <ul><li>“ I am  optimistic  about the future.”  </li></ul><ul><li>“ I feel  close to most people , ev...
<ul><li>“ So what did this game accomplish?  I'll tell you what I got out of it - we're dealing with a  hard  set of probl...
<ul><li>“ I end this game with HOPE.  Because, that is what I'm filled with in this moment.  I have HOPE for our future.  ...
<ul><li>&quot;This is the first time in my life where I felt I had the power to  change the course of history .” </li></ul...
<ul><li>“ We have the potential to create community on a scale never before imagined on this planet, and I think only by c...
<ul><li>Super imposing </li></ul><ul><li>Super sizing   </li></ul><ul><li>Super computing   </li></ul><ul><li>Super heroic...
“ The opposite of play isn't work , it's depression. To play is to act out and be  willful, exultant and committed  -- as ...
Attent , 2007 beta  alternate reality enterprise software
 
 
 
 
Foresight     Insight:   Leading-edge  Alternate Realities   currently provide   the strongest evidence   for what make u...
<ul><li>A Future Forecast: </li></ul><ul><li>In the next decade, we will see more businesses, brands, organizations, and g...
<ul><li>“ You've   opened our eyes   and  infected our minds   with realities and possibilities.”  – ARG gamer </li></ul><...
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Mc Gonigal Vanguard Tti Altrealities July2007 Showme

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Mc Gonigal Vanguard Tti Altrealities July2007 Showme

  1. 1. Alternate Realities a game designer’s perspective on the future of happiness Jane McGonigal, Ph.D. Institute for the Future
  2. 2. A future forecast ( 2017 ): <ul><li>Quality of life becomes the primary metric for evaluating brands, services, built environments, and experiences </li></ul><ul><li>Positive psychology is increasingly a principal, explicit influence on design and development </li></ul><ul><li>The public will expect organizations & companies to have a clear vision for a life worth living </li></ul><ul><li>Success is defined as a measurable increase in real happiness – the new capital </li></ul>
  3. 5. Is happiness the new capital? <ul><li>“ Our economy is rapidly changing from a money economy to a satisfaction economy …. We are about to witness a politics that takes the pursuit of happiness very seriously indeed. ” </li></ul><ul><li>– Martin Seligman, Authentic Happiness </li></ul>
  4. 6. Is happiness the new capital? <ul><li>www.neweconomics.org </li></ul>
  5. 7. Is happiness the new capital? <ul><li>www.neweconomics.org </li></ul>
  6. 8. Technology moves faster than culture Culture moves faster than evolution Our cro-magnum brains and bodies are being made miserable by our advancing technologies and hybrid cultures
  7. 9. Symptoms manifest ( 2007 ): 1. Gamers have figured out something very important: Reality is broken .
  8. 10. “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” – economist Edward Castranova An exodus of time (16+ hours/week) … of attention … of money ($1.5 B) … and of passion . In terms of perceived quality of life , is virtuality beating reality?
  9. 11. User Hours per Month
  10. 12. US $ Exchanged on Lindex (in Millions)
  11. 13. This exodus to virtual worlds and networked games is an extremely important signal – Not (as some think) that we will or should abandon reality , but rather a signal that we need to make our reality work better . We need an alternate reality … one that works more like a networked game . In terms of perceived quality of life , is virtuality beating reality? YES.
  12. 14. Symptoms manifest ( 2007 ): 1. Gamers have figured out something very important: Reality is broken . 2. To fix it, we need to make real life more like a game .
  13. 15. Symptoms manifest ( 2007 ): 1. Gamers have figured out something very important: Reality is broken . 2. To fix it, we need to make real life more like a game . 3. More specifically: to increase real happiness and improve global quality of life , the real world needs to work more like massively multiplayer online games, virtual worlds, and other super-collaborative playscapes.
  14. 16. Alternate Realities a game designer’s perspective on the future of happiness – and 10 ways to save the real world Jane McGonigal, Ph.D. Institute for the Future
  15. 17. ' Play will be to the 21st century what work was to the last 300 years of industrial society -- our dominant way of knowing, doing and creating value.' --Pat Kane, author of The Play Ethic
  16. 18. Alternate Reality Game designers are a new breed of hackers who are pioneering this play ethic . …. We are hacking everyday, real-life spaces, habits, and social institutions to be more like a networked game. Why? Because ARG designers believe games work better than reality .
  17. 19. In what sense do Alternate Realities “work better”? <ul><li>they better meet the gamers’ new standards for happiness </li></ul><ul><li>they harness the gamers’ talents for collaboration , intensifying real-world engagement and amplifying meaning of life </li></ul>
  18. 20. How do networked games work? <ul><ul><li>~ clear goals and specific avenues for advancement </li></ul></ul><ul><ul><li>~ focused attention </li></ul></ul><ul><ul><li>~ dynamic, real-time feedback </li></ul></ul><ul><ul><li>~ highly responsive environments </li></ul></ul><ul><ul><li>~ a rich, world (re)building mythology </li></ul></ul><ul><ul><li>~ intense community </li></ul></ul><ul><ul><li>~ a shared context for action </li></ul></ul><ul><ul><li>~ a sense of heroic purpose </li></ul></ul>
  19. 21. There are 3 Tiers of Happiness: <ul><li>1. pleasure </li></ul><ul><li>2. engagement </li></ul><ul><li>3. meaning </li></ul>
  20. 22. There are 3 Tiers of Happiness: <ul><li>1. pleasure </li></ul><ul><li>– feeling good </li></ul><ul><li>2. engagement </li></ul><ul><li>– doing good </li></ul><ul><li>3. meaning </li></ul><ul><li>– discovering good </li></ul>
  21. 23. There are 3 Tiers of Happiness: <ul><li>1. pleasure </li></ul><ul><li>SENSORY STIMULATION </li></ul><ul><li>2. engagement </li></ul><ul><li>INTERACTIVE DYNAMICS </li></ul><ul><li>3. meaning </li></ul><ul><li>NARRATIVE, MYTHOLOGY </li></ul>
  22. 24. <ul><li>“ We know what makes people happy: It is </li></ul><ul><li>to have good relationships with other human beings , </li></ul><ul><li>to do work you like </li></ul><ul><li>and to be a contributing member of some community .” </li></ul><ul><li>– psychologist Stephen Peterson, University of Michigan </li></ul>
  23. 25. Collective Intelligence - Pierre Levy, 1994 Cogito, ergo sum  Cogitamus, ergo sumus
  24. 27. The concept “alternate reality” comes from science fiction . “ a hybrid of Fantasy and Alternate History that alters this world's dynamics .”
  25. 28. In an AR, a game becomes an alternative framework for experiencing everyday life . “ An alternate reality is another way of experiencing existence .” - G. S. ELRICK, 1978
  26. 29. World Without Oil, 2007 alternate reality game ( www.worldwithoutoil.org )
  27. 33. <ul><li>“ This was a blog for an ARG. But I am real.  My game profile is accurate. The people I wrote about in-game have RL identities. My husband really is too smart for his own good. My dog really is sick – but he’s going to be fine. Some of the events I wrote about in-game really did occur, others were my own musings. But the rest is entirely possible and that’s what matters.” </li></ul><ul><li>– WWO player manicHalo via blog </li></ul>real play, not role play.
  28. 34. Massively networked media constructs and confirms the alternate reality
  29. 37. When the game ends , the alternate reality continues . “ When they returned , they discovered that … their excursion had created a new alternate reality.” - G. A. EFFINGER, 1989
  30. 38. <ul><li>“ I really mean it when I say WWO changed my life. I really have been walking more/driving less, using my cloth bags at the stores, turning off lights, and yes, recycling. My friends, family and coworkers have all noticed the difference.  In all seriousness, this entire thing has made me a different person .” </li></ul><ul><li>-player Falling Sin, via email </li></ul>When the game ends , the alternate reality continues .
  31. 39. Well-Being Inventory <ul><li>“ I am optimistic about the future.” </li></ul><ul><li>“ I feel close to most people , even if I do not know them well.” </li></ul><ul><li>“ My existence makes the world a better place .” </li></ul>
  32. 40. <ul><li>“ So what did this game accomplish? I'll tell you what I got out of it - we're dealing with a hard set of problems! … All of those people, thinking about the worst-case scenarios, brainstorming community solutions! That's a very promising thought…. The game has left the game, but a great community has been built. We've only just begun!” </li></ul><ul><li>-player OrangeForaHead, via blog </li></ul>Reality + optimism for the future .
  33. 41. <ul><li>“ I end this game with HOPE.  Because, that is what I'm filled with in this moment. I have HOPE for our future. And what a powerful feeling that is.” </li></ul><ul><li>– player Falling Sin </li></ul>Reality + optimism for the future .
  34. 42. <ul><li>&quot;This is the first time in my life where I felt I had the power to change the course of history .” </li></ul><ul><li>-player Peak Prophet, via blog </li></ul>Reality + makes the world better
  35. 43. <ul><li>“ We have the potential to create community on a scale never before imagined on this planet, and I think only by creating that community, by working together despite race, ethnicity, gender, sexual orientation, age, ability status, religion, or anything like that… the world will end up a little more united after this .” </li></ul><ul><li>-player Juiceman1, via blog </li></ul>Reality + close to other people
  36. 44. <ul><li>Super imposing </li></ul><ul><li>Super sizing </li></ul><ul><li>Super computing </li></ul><ul><li>Super heroic </li></ul>As a result of super-collaborative alternate realities, We are witnessing the evolution of everyday, real-world super heroes.
  37. 45. “ The opposite of play isn't work , it's depression. To play is to act out and be willful, exultant and committed -- as if one is assured of one's prospects.” -- Brian Sutton Smith, anthropologist
  38. 46. Attent , 2007 beta alternate reality enterprise software
  39. 51. Foresight  Insight: Leading-edge Alternate Realities currently provide the strongest evidence for what make us happy – and the best blueprint for how to engage and find meaning in the real-world.
  40. 52. <ul><li>A Future Forecast: </li></ul><ul><li>In the next decade, we will see more businesses, brands, organizations, and governments developing and adopting customized alternate realities -- in order to generate real happiness capital and to create a radically better way of engaging the public and innovating in the real world. </li></ul>
  41. 53. <ul><li>“ You've opened our eyes and infected our minds with realities and possibilities.” – ARG gamer </li></ul><ul><li>Thank you. </li></ul><ul><li>[email_address] </li></ul>www.slideshare.net/avantgame

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