The document provides tips for designing an alternate reality game (ARG) in 10 steps: 1) form a team, 2) brainstorm the theme/story, 3) choose game verbs, 4) make a media plan, 5) design collaboration tools, 6) set a launch/end date, 7) assign roles, 8) make a timeline, 9) create content, and 10) decide who to invite. It also lists 4 secrets to an awesome ARG: make the mission clear, help players showcase skills, encourage social interaction, and highlight player contributions.

1. How to invent an alternate reality tips from game designer Jane McGonigal games

18. How to invent an alternate reality You can write me! jane@ avantgame.com games