C r e a t i ng A lte r n a te R e a l i t i es gaming the real world in order to innovate J a ne M c Gon i g a l, P h D

Creating an alternate reality is a kind of hacking . AR designers are hacking reality to be more like a game . Why? Because they believe games work better than reality.

The global mass exodus to virtual worlds and gaming environments … of time … of attention … of money … of passion is an extremely important signal – not that we will abandon reality , but that we need to make our reality work better.

The concept “alternate reality” comes from science fiction . “ a hybrid of Fantasy and Alternate History that alters this world's dynamics .”

In an AR, a game becomes an alternative framework for experiencing everyday life . “ An alternate reality is another way of experiencing existence .” - G. S. ELRICK, 1978

ARs embed game dynamics into everyday life . ~ clear goals ~ specific avenues ~ dynamic feedback ~ highly responsive environments ~ a rich, world (re)building mythology ~ intense community ~ a shared context for action ~ a sense of heroic purpose … to create a more engaging reality.

~ clear goals

~ specific avenues

~ dynamic feedback

~ highly responsive environments

~ a rich, world (re)building mythology

~ intense community

~ a shared context for action

~ a sense of heroic purpose

A Future Forecast: In the next decade, we will see more businesses and organizations developing and adopting customized alternate realities , in order to create a radically better way of doing, being, acting and innovating in the real world.

A Future Forecast:

In the next decade, we will

see more businesses and

organizations developing and

adopting customized alternate

realities , in order to create a

radically better way of doing, being,

acting and innovating in the real world.

Reality: Oil is broken .

Alternate Reality # 2: World Without Oil

Massively networked media constructs and confirms the alternate reality

“ This was a blog for an ARG. But I am real. My game profile is accurate. The people I wrote about in-game have RL identities. My husband really is too smart for his own good. My dog really is sick – but he’s going to be fine. Some of the events I wrote about in-game really did occur, others were my own musings. But the rest is entirely possible and that’s what matters.” -player manicHalo via blog It’s real play, not role play.

“ This was a blog for an ARG. But I am real. My game profile is accurate. The people I wrote about in-game have RL identities. My husband really is too smart for his own good. My dog really is sick – but he’s going to be fine. Some of the events I wrote about in-game really did occur, others were my own musings. But the rest is entirely possible and that’s what matters.”

-player manicHalo via blog

ARs bind many people together with new, better-designed limitations. “ If we're not bound by the same limitations , we can become aware of alternate realities.” - L. TUTTLE, 1992

Well-Being Inventory “ I am optimistic about the future.” “ I feel close to most people , even if I do not know them well.” “ My existence makes the world a better place .”

“ I am optimistic about the future.”

“ I feel close to most people , even if I do not know them well.”

“ My existence makes the world a better place .”

“ So what did this game accomplish? I'll tell you what I got out of it - we're dealing with a hard set of problems! … All of those people, thinking about the worst-case scenarios, brainstorming community solutions! That's a very promising thought…. The game has left the game, but a great community has been built. We've only just begun!” -player OrangeForaHead, via blog Reality + optimism for the future .

“ So what did this game accomplish? I'll tell you what I got out of it - we're dealing with a hard set of problems! … All of those people, thinking about the worst-case scenarios, brainstorming community solutions! That's a very promising thought…. The game has left the game, but a great community has been built. We've only just begun!”

-player OrangeForaHead, via blog

“I end this game with HOPE. Because, that is what I'm filled with in this moment. I have HOPE for our future. And what a powerful feeling that is.” – player Falling Sin Reality + optimism for the future .

“I end this game with HOPE. Because, that is what I'm filled with in this moment. I have HOPE for our future. And what a powerful feeling that is.”

– player Falling Sin

"This is the first time in my life where I felt games had a visceral power to change the course of history .” -player Peak Prophet, via blog Reality + my existence makes the world a better place .

"This is the first time in my life where I felt games had a visceral power to change the course of history .”

-player Peak Prophet, via blog

“ We have the potential to create community on a scale never before imagined on this planet, and I think only by creating that community, by working together despite race, ethnicity, gender, sexual orientation, age, ability status, religion, or anything like that… the world will end up a little more united after this .” -player Juiceman1, via blog Reality + I feel close to other people even if I don’t know them well .

“ We have the potential to create community on a scale never before imagined on this planet, and I think only by creating that community, by working together despite race, ethnicity, gender, sexual orientation, age, ability status, religion, or anything like that… the world will end up a little more united after this .”

-player Juiceman1, via blog

When the game ends , the alternate reality continues . “ When they returned , they discovered that … their excursion had created a new alternate reality.” - G. A. EFFINGER, 1989

“ I really mean it when I say WWO changed my life. I really have been walking more/driving less, using my cloth bags at the stores, turning off lights, and yes, recycling. My friends, family and coworkers have all noticed the difference. In all seriousness, this entire thing has made me a different person .” -player Falling Sin, via email When the game ends , the alternate reality continues .

“ I really mean it when I say WWO changed my life. I really have been walking more/driving less, using my cloth bags at the stores, turning off lights, and yes, recycling. My friends, family and coworkers have all noticed the difference. In all seriousness, this entire thing has made me a different person .”

-player Falling Sin, via email

Designing for 3 Kinds of Happiness: pleasure – feeling good engagement – doing good meaning – discovering good

pleasure

– feeling good

engagement

– doing good

meaning

– discovering good

[show demo at http://www.seriosity.com/]

A “long zoom” of virtual worldness : Virtual Reality (1990s) … sensory immersion Virtual Worlds (2000s) … social, algorithmic immersion Alternate Realities (2010s) … data, network immersion

Virtual Reality (1990s) …

sensory immersion

Virtual Worlds (2000s) …

social, algorithmic immersion

Alternate Realities (2010s) …

data, network immersion

Non-graphical virtual worlds example: World Without Oil Virtual economies and guilds without the mythology example: Seriosity’s Attent A third wave of virtual worldness:

Non-graphical virtual worlds

example: World Without Oil

Virtual economies and guilds without the mythology

example: Seriosity’s Attent

Invitation Graphic Goes Here

Super sized – working at a new scale Super imposed – managing a hybrid environment with both real and virtual elements the evolution of everyday superheroes: Super computing – massively parallel efforts Super heroic – pursuing goals defined by the collective good

Virtual World Powers for Real-World Business Mobability Open Authorship Influency Emergensight Ping Quotient Longbroading Multi-Capitalism Cooperation Radar Protovation Signal/Noise Management

Mobability Open Authorship

Influency Emergensight

Ping Quotient Longbroading

Multi-Capitalism Cooperation Radar

Protovation Signal/Noise Management

Mobability the ability to perform real-time work in large groups a talent for organizing and collaborating with many people simultaneously

the ability to perform real-time work in large groups

a talent for organizing and collaborating with many people simultaneously

Influency the ability to be persuasive in multiple social contexts and media spaces an understanding that each context and space requires a different persuasive strategy and technique

the ability to be persuasive in multiple social contexts and media spaces

an understanding that each context and space requires a different persuasive strategy and technique

Ping Quotient measures your responsiveness to other people’s requests for engagement, your propensity and ability to reach out to others in a network

measures your responsiveness to other people’s requests for engagement, your propensity and ability to reach out to others in a network

Multi-Capitalism fluency in working with different capitals natural, intellectual, social, financial, human, e.g.

fluency in working with different capitals

natural, intellectual, social, financial, human, e.g.

Protovation fearless innovation in rapid, iterative cycles an understanding that the cost of short-term failure has been lowered

fearless innovation in rapid, iterative cycles

an understanding that the cost of short-term failure has been lowered

Open Authorship ease and savvy in creating content for “open, consumption” – through peer 2 peer circulation, citation, and modification

ease and savvy in creating content for “open, consumption” – through peer 2 peer circulation, citation, and modification

Emergensight ability to prepare for and handle surprising results and complexity

ability to prepare for and handle surprising results and complexity

Longbroading thinking in terms of higher level systems, massively multiple cycles, and a much bigger picture

thinking in terms of higher level systems, massively multiple cycles, and a much bigger picture

Cooperation Radar the ability to sense, almost intuitively, who would make the best collaborators on a particular task

the ability to sense, almost intuitively, who would make the best collaborators on a particular task

Signal/Noise Management filtering meaningful info, patterns, and commonalities from the massively-multiple streams of data

filtering meaningful info, patterns, and commonalities from the massively-multiple streams of data

Virtual World Powers for Real-World Business Mobability Open Authorship Influency Emergensight Ping Quotient Longbroading Multi-Capitalism Cooperation Radar Protovation Signal/Noise Management

Mobability Open Authorship

Influency Emergensight

Ping Quotient Longbroading

Multi-Capitalism Cooperation Radar

Protovation Signal/Noise Management

“ You've opened our eyes and infected our minds with realities and possibilities.” -player Youporkchop06, via email

“ You've opened our

eyes and infected our

minds with realities

and possibilities.”

-player Youporkchop06, via email