C r e a t i ng  A lte r n a te  R e a l i t i es   gaming the real world    in order to   innovate J a ne M c Gon i g a l,...
Creating an  alternate reality  is a kind of  hacking . AR designers are hacking reality to be  more like a game . Why? Be...
The global  mass exodus   to virtual worlds and  gaming environments   … of  time     …  of  attention     …  of  money   ...
The concept “alternate  reality” comes from  science fiction .  “ a   hybrid  of Fantasy  and Alternate History that  alte...
In an AR, a game becomes  an alternative  framework  for experiencing  everyday life . “ An alternate reality is  another ...
ARs embed  game dynamics   into   everyday life . <ul><ul><li>~ clear  goals </li></ul></ul><ul><ul><li>~ specific  avenue...
<ul><li>A Future Forecast: </li></ul><ul><li>In the next decade, we will  </li></ul><ul><li>see more businesses and  </li>...
Reality: Oil  is  broken .
Alternate  Reality # 2:  World Without Oil
 
 
Massively networked media  constructs  and  confirms  the alternate reality
<ul><li>“ This was a blog for an ARG. But I am real.  My game profile is accurate. The people I wrote about in-game have R...
 
 
ARs  bind  many people  together with new,  better-designed  limitations.   “ If we're not  bound  by the same  limitation...
 
 
Well-Being Inventory <ul><li>“ I am  optimistic  about the future.”  </li></ul><ul><li>“ I feel  close to most people , ev...
<ul><li>“ So what did this game accomplish?  I'll tell you what I got out of it - we're dealing with a  hard  set of probl...
<ul><li>“I end this game with HOPE.  Because, that is what I'm filled with in this moment. I have HOPE for our future. And...
<ul><li>&quot;This is the first time in my life where I felt games had a visceral power to  change the course of history ....
<ul><li>“ We have the potential to create community on a scale never before imagined on this planet, and I think only by c...
When  the game ends , the  alternate reality continues .  “ When they  returned , they discovered that … their  excursion ...
<ul><li>“ I really mean it when I say WWO changed my life.  I really have been walking more/driving less, using my cloth b...
Designing for 3 Kinds of Happiness: <ul><li>pleasure  </li></ul><ul><li>–   feeling good </li></ul><ul><li>engagement  </l...
 
 
 
[show demo at http://www.seriosity.com/]
A “long zoom” of virtual worldness : <ul><li>Virtual Reality (1990s)  … </li></ul><ul><li>sensory immersion </li></ul><ul>...
<ul><li>Non-graphical virtual worlds </li></ul><ul><ul><li>example:  World Without Oil </li></ul></ul><ul><li>Virtual econ...
Invitation Graphic Goes Here
Super sized  –  working at a  new scale Super imposed   – managing a  hybrid environment   with both real and virtual elem...
Virtual World  Powers for  Real-World  Business <ul><li>Mobability Open Authorship  </li></ul><ul><li>Influency Emergensig...
Mobability <ul><li>the ability to perform real-time work in large groups </li></ul><ul><li>a talent for organizing and col...
Influency <ul><li>the ability to be persuasive in multiple social contexts and media spaces  </li></ul><ul><li>an understa...
Ping Quotient <ul><li>measures your responsiveness to other people’s requests for engagement, your propensity and ability ...
Multi-Capitalism <ul><li>fluency in working with different capitals </li></ul><ul><li>natural, intellectual, social, finan...
Protovation <ul><li>fearless innovation in rapid, iterative cycles  </li></ul><ul><li>an understanding that the cost of sh...
Open Authorship <ul><li>ease and savvy in creating content for “open, consumption” – through peer 2 peer circulation, cita...
Emergensight <ul><li>ability to prepare for and handle surprising results and complexity  </li></ul>
Longbroading <ul><li>thinking in terms of higher level systems, massively multiple cycles, and a much bigger picture   </l...
Cooperation Radar <ul><li>the ability to sense, almost intuitively, who would make the best collaborators on a particular ...
Signal/Noise Management <ul><li>filtering meaningful info, patterns, and commonalities from the massively-multiple streams...
Virtual World  Powers for  Real-World  Business <ul><li>Mobability Open Authorship  </li></ul><ul><li>Influency Emergensig...
<ul><li>“ You've  opened our  </li></ul><ul><li>eyes  and  infected our  </li></ul><ul><li>minds  with realities  </li></u...
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IFTF Creating Alternate Realities

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Gaming the real world in order to innovate

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IFTF Creating Alternate Realities

  1. 1. C r e a t i ng A lte r n a te R e a l i t i es gaming the real world in order to innovate J a ne M c Gon i g a l, P h D
  2. 2. Creating an alternate reality is a kind of hacking . AR designers are hacking reality to be more like a game . Why? Because they believe games work better than reality.
  3. 3. The global mass exodus to virtual worlds and gaming environments … of time … of attention … of money … of passion is an extremely important signal – not that we will abandon reality , but that we need to make our reality work better.
  4. 4. The concept “alternate reality” comes from science fiction . “ a hybrid of Fantasy and Alternate History that alters this world's dynamics .”
  5. 5. In an AR, a game becomes an alternative framework for experiencing everyday life . “ An alternate reality is another way of experiencing existence .” - G. S. ELRICK, 1978
  6. 6. ARs embed game dynamics into everyday life . <ul><ul><li>~ clear goals </li></ul></ul><ul><ul><li>~ specific avenues </li></ul></ul><ul><ul><li>~ dynamic feedback </li></ul></ul><ul><ul><li>~ highly responsive environments </li></ul></ul><ul><ul><li>~ a rich, world (re)building mythology </li></ul></ul><ul><ul><li>~ intense community </li></ul></ul><ul><ul><li>~ a shared context for action </li></ul></ul><ul><ul><li>~ a sense of heroic purpose </li></ul></ul>… to create a more engaging reality.
  7. 7. <ul><li>A Future Forecast: </li></ul><ul><li>In the next decade, we will </li></ul><ul><li>see more businesses and </li></ul><ul><li>organizations developing and </li></ul><ul><li>adopting customized alternate </li></ul><ul><li>realities , in order to create a </li></ul><ul><li>radically better way of doing, being, </li></ul><ul><li>acting and innovating in the real world. </li></ul>
  8. 8. Reality: Oil is broken .
  9. 9. Alternate Reality # 2: World Without Oil
  10. 12. Massively networked media constructs and confirms the alternate reality
  11. 13. <ul><li>“ This was a blog for an ARG. But I am real.  My game profile is accurate. The people I wrote about in-game have RL identities. My husband really is too smart for his own good. My dog really is sick – but he’s going to be fine. Some of the events I wrote about in-game really did occur, others were my own musings. But the rest is entirely possible and that’s what matters.” </li></ul><ul><li>-player manicHalo via blog </li></ul>It’s real play, not role play.
  12. 16. ARs bind many people together with new, better-designed limitations. “ If we're not bound by the same limitations , we can become aware of alternate realities.” - L. TUTTLE, 1992
  13. 19. Well-Being Inventory <ul><li>“ I am optimistic about the future.” </li></ul><ul><li>“ I feel close to most people , even if I do not know them well.” </li></ul><ul><li>“ My existence makes the world a better place .” </li></ul>
  14. 20. <ul><li>“ So what did this game accomplish? I'll tell you what I got out of it - we're dealing with a hard set of problems! … All of those people, thinking about the worst-case scenarios, brainstorming community solutions! That's a very promising thought…. The game has left the game, but a great community has been built. We've only just begun!” </li></ul><ul><li>-player OrangeForaHead, via blog </li></ul>Reality + optimism for the future .
  15. 21. <ul><li>“I end this game with HOPE.  Because, that is what I'm filled with in this moment. I have HOPE for our future. And what a powerful feeling that is.” </li></ul><ul><li>– player Falling Sin </li></ul>Reality + optimism for the future .
  16. 22. <ul><li>&quot;This is the first time in my life where I felt games had a visceral power to change the course of history .” </li></ul><ul><li>-player Peak Prophet, via blog </li></ul>Reality + my existence makes the world a better place .
  17. 23. <ul><li>“ We have the potential to create community on a scale never before imagined on this planet, and I think only by creating that community, by working together despite race, ethnicity, gender, sexual orientation, age, ability status, religion, or anything like that… the world will end up a little more united after this .” </li></ul><ul><li>-player Juiceman1, via blog </li></ul>Reality + I feel close to other people even if I don’t know them well .
  18. 24. When the game ends , the alternate reality continues . “ When they returned , they discovered that … their excursion had created a new alternate reality.” - G. A. EFFINGER, 1989
  19. 25. <ul><li>“ I really mean it when I say WWO changed my life. I really have been walking more/driving less, using my cloth bags at the stores, turning off lights, and yes, recycling. My friends, family and coworkers have all noticed the difference.  In all seriousness, this entire thing has made me a different person .” </li></ul><ul><li>-player Falling Sin, via email </li></ul>When the game ends , the alternate reality continues .
  20. 26. Designing for 3 Kinds of Happiness: <ul><li>pleasure </li></ul><ul><li>– feeling good </li></ul><ul><li>engagement </li></ul><ul><li>– doing good </li></ul><ul><li>meaning </li></ul><ul><li>– discovering good </li></ul>
  21. 30. [show demo at http://www.seriosity.com/]
  22. 31. A “long zoom” of virtual worldness : <ul><li>Virtual Reality (1990s) … </li></ul><ul><li>sensory immersion </li></ul><ul><ul><li> Virtual Worlds (2000s) … </li></ul></ul><ul><ul><ul><ul><ul><li>social, algorithmic immersion </li></ul></ul></ul></ul></ul><ul><li> Alternate Realities (2010s) … </li></ul><ul><ul><ul><ul><ul><li> data, network immersion </li></ul></ul></ul></ul></ul>
  23. 32. <ul><li>Non-graphical virtual worlds </li></ul><ul><ul><li>example: World Without Oil </li></ul></ul><ul><li>Virtual economies and guilds without the mythology </li></ul><ul><ul><li>example: Seriosity’s Attent </li></ul></ul>A third wave of virtual worldness:
  24. 33. Invitation Graphic Goes Here
  25. 34. Super sized – working at a new scale Super imposed – managing a hybrid environment with both real and virtual elements the evolution of everyday superheroes: Super computing – massively parallel efforts Super heroic – pursuing goals defined by the collective good
  26. 35. Virtual World Powers for Real-World Business <ul><li>Mobability Open Authorship </li></ul><ul><li>Influency Emergensight </li></ul><ul><li>Ping Quotient Longbroading </li></ul><ul><li>Multi-Capitalism Cooperation Radar </li></ul><ul><li>Protovation Signal/Noise Management </li></ul>
  27. 36. Mobability <ul><li>the ability to perform real-time work in large groups </li></ul><ul><li>a talent for organizing and collaborating with many people simultaneously </li></ul>
  28. 37. Influency <ul><li>the ability to be persuasive in multiple social contexts and media spaces </li></ul><ul><li>an understanding that each context and space requires a different persuasive strategy and technique </li></ul>
  29. 38. Ping Quotient <ul><li>measures your responsiveness to other people’s requests for engagement, your propensity and ability to reach out to others in a network </li></ul>
  30. 39. Multi-Capitalism <ul><li>fluency in working with different capitals </li></ul><ul><li>natural, intellectual, social, financial, human, e.g. </li></ul>
  31. 40. Protovation <ul><li>fearless innovation in rapid, iterative cycles </li></ul><ul><li>an understanding that the cost of short-term failure has been lowered </li></ul>
  32. 41. Open Authorship <ul><li>ease and savvy in creating content for “open, consumption” – through peer 2 peer circulation, citation, and modification </li></ul>
  33. 42. Emergensight <ul><li>ability to prepare for and handle surprising results and complexity </li></ul>
  34. 43. Longbroading <ul><li>thinking in terms of higher level systems, massively multiple cycles, and a much bigger picture </li></ul>
  35. 44. Cooperation Radar <ul><li>the ability to sense, almost intuitively, who would make the best collaborators on a particular task </li></ul>
  36. 45. Signal/Noise Management <ul><li>filtering meaningful info, patterns, and commonalities from the massively-multiple streams of data </li></ul>
  37. 46. Virtual World Powers for Real-World Business <ul><li>Mobability Open Authorship </li></ul><ul><li>Influency Emergensight </li></ul><ul><li>Ping Quotient Longbroading </li></ul><ul><li>Multi-Capitalism Cooperation Radar </li></ul><ul><li>Protovation Signal/Noise Management </li></ul>
  38. 47. <ul><li>“ You've opened our </li></ul><ul><li>eyes and infected our </li></ul><ul><li>minds with realities </li></ul><ul><li>and possibilities.” </li></ul><ul><li>-player Youporkchop06, via email </li></ul>

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