Games for Innovation: A Five Year Forecast

Game designer nominated for Nobel Peace Prize by 2023

10,000 hours
by the age of 21

10 Positive Emotions
5. Curiosity
4. Excitement
3. Awe & Wonder
2. Contentment
1. Creativity
10. Joy
9. Relief
8. Vicarious pride
7. Surprise
6. Pride

What if you could bring these powerful positive emotions…
to the workplace ?
to innovation ?
to customer relationships ?

GAMIFICATION

GAMIFICATION
Inventing new work and business practices that engage employees, customers and consumers as effectively as a good game

In the last 12 months…
$10+ million in seed capital for a series of disruptive, gamificationstartups *
$25+ millioncapital totraditional businesses betting big on gamification as a core customer strategy *
a new $100 millionfunddedicated to gamification *
* Venture Beat

Economic Forecasts
2011: $100 million in gamificationdevelopment *
2015: $1.6 billion *
2016: $2.8 billion **
* Bloomberg Business Week
** M2 Research

The Face Game

Goal: Increase collaboration across departments to drive innovation.

“You’re probably wondering how the heck to pronounce my name.
It’s Bre-say-da.”

Briseida’sZappos profile

Your score over time

More gameplay

Idea Street

Goal: Engage employees of all grades, roles, and locations in decentralized innovation.

Post, find, vote or review an idea
Join an idea team
Build a reputation and become an expert
Earn DW Peas
Trade shares in an idea
Buzz an idea
Check the leaderboard

Impact

Within the first 18 months…
4,500 usersgenerated
1,400 ideas
… of which 63 were actually implemented
(Project cost: $100K)

Winning ideas?

Better audio support for filling in online forms
A “get writing challenge” to help civil servants become published authors

Industry Forecasts
2014: Aprimary gamificationplatform will become as important as Facebook, eBay or Amazon *
2015: More than 50% of organizations that manage innovation processes will gamifythem *
* Gartner Research & Analysis

Industry Forecasts

2016: Nearly 70% of Global 2000 organizations will have at least one gamifiedapplication. *
* Gartner Research & Analysis

+44
+10
+96
+145
>800

In the U.S., 99% of boys under 18 & 94% of girlsplay regularly – 13 and 8 hours a week

“It’s inevitable: soon, we will ALL be gamers.”

Why does gamification work so well?

“Games are unnecessaryobstacles we volunteer to tackle.”

Playing games is hard work!

“Work is more fun than fun.”

Why are we spending so much time tackling unnecessary obstacles?

“The opposite of play isn’twork –
it’s depression.”

EUSTRESS
positive stress

Fix #1: UNNECESSARY OBSTACLES
Compared to games, reality is too easy.
Games challenge us with voluntary obstacles that help us put our strengths to better use.

Play Epic Win trailer
http://www.youtube.com/watch?v=AmKwF_Si734

www.Groundcrew.us

Play Groundcrew demo
http://www.youtube.com/watch?v=9FPMGfAenZg&feature=related

Play EVOKE trailer
http://vimeo.com/9094186

www.urgentevoke.com

In 10 weeks, we enrolled 19,893 students in >130 countries

Business Implications
As gamification grows, the next five years will see rapid changes in management of the enterprise.
What should you be looking for – and experimenting with today?

Core Goals
higher levels of engagement,
change behaviors and
stimulate collaborative innovation

Practical Benefits
more engaged customers
a crowdsourcing platform that really works
improvedemployeemotivation, satisfaction and performance

Four Key Principals
Accelerated feedback cycles.
2. Clear goals and rules of play.
3. A compelling narrative.
4. Group tasks that are challenging but achievable.

… and what if you want to start today?

bit.ly/playthefuture

slideshare.net/avantgame
@avantgame
bit.ly/playthefuture
janemcgonigal.com

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Games for Innovation: A Five Year Forecast

by Jane McGonigal

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